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- Tasks: Drive innovative brand strategies and create impactful marketing materials for trade channels.
- Company: Join an award-winning leader in the consumer goods sector with a strong market presence.
- Benefits: Enjoy a competitive salary, supportive team environment, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing brand visibility and driving customer engagement.
- Qualifications: Experience in trade marketing within consumer goods and strong project management skills.
- Other info: Collaborative office environment with a focus on diversity and inclusion.
The predicted salary is between 50000 - 55000 £ per year.
Head Hunted Recruitment are working exclusively with an award-winning business who are one of the largest in their sector and boasting a strong market presence. The company is in the process of hiring an experienced and driven Trade Marketing Manager. This position would suit an experienced candidate who will have a background in consumer goods and has experience of taking new and existing brands to market and effectively manage, develop and drive an innovative brand strategy that will deliver continued sales and profit growth.
The purpose of the Trade Marketing Manager is to define, develop and deliver a comprehensive suite of marketing collateral and tools to support activities. This includes enhancing brand visibility, supporting the sales function, and driving customer engagement across both digital and traditional channels. The role will ensure that the company's brands are effectively represented across all trade touchpoints, including websites, digital platforms, and physical sales materials, to maximise commercial opportunities and support revenue growth.
Trade Marketing Manager Objectives:
- Develop and implement a trade marketing strategy that supports the commercial objectives across all B2B channels
- Create, manage and continuously improve a range of marketing collateral including brochures, catalogues, POS materials, presentations, and trade communications
- Lead the development and optimisation of digital assets, including websites and online content, ensuring alignment with brand positioning and customer needs
- Work closely with the sales team to provide tools, materials, and campaigns that enhance customer engagement and conversion
- Ensure consistent and compelling brand representation across all customer-facing channels
- Support product launches with targeted trade marketing campaigns, ensuring effective market entry and customer uptake
- Collaborate with internal stakeholders (sales, product, and leadership) to align marketing activity with business priorities and seasonal cycles
- Manage external agencies and suppliers where required to deliver high-quality marketing outputs
- Monitor and evaluate the effectiveness of trade marketing activities, providing insights and recommendations for continuous improvement
- Support key trade events, exhibitions, and customer presentations with relevant marketing materials and coordination
Trade Marketing Manager KPIs:
- Sales growth supported by trade marketing initiatives
- Effectiveness and utilisation of marketing collateral by the sales team
- Website performance metrics (traffic, engagement, conversion)
- Customer engagement and feedback on marketing materials
- Timely delivery of campaigns and marketing assets
- Brand consistency across all channels
- Return on investment (ROI) from trade marketing activities
Trade Marketing Manager Candidate:
- Experience in a trade marketing, marketing, or commercial role within the consumer goods sector
- Strong understanding of B2B marketing and supporting a field-based sales function
- Experience managing both digital platforms (including websites) and traditional marketing materials
- Ability to translate commercial objectives into effective marketing tools and campaigns
- Excellent project management skills with the ability to manage multiple priorities and deadlines
- Strong interpersonal and communication skills, with the ability to collaborate across teams
- Creative yet commercially minded, with a focus on delivering measurable results
- Data-driven with the ability to analyse performance and optimise marketing activity
- Proficient in working with external agencies and managing creative processes
- Knowledge of garden, DIY, or related sectors would be advantageous
- A proactive and adaptable individual with a hands-on approach
- A collaborative team player with a positive, solutions-oriented mindset
This is an office-based role working with an exceptional team of people. The Trade Marketing Manager opportunity comes with an extremely rewarding salary of circa 50K-55K per annum.
Head Hunted Recruitment Services Ltd and associated clients are committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customers.
Trade Marketing Manager in Watton employer: Head Hunted Recruitment Ltd
Contact Detail:
Head Hunted Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager in Watton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, workshops, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing collateral and campaigns. This is your chance to visually demonstrate how you've driven brand strategies and supported sales functions in the past.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like the one we're working with. Express your interest in their trade marketing efforts and see if they have any upcoming opportunities.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings tailored for roles like Trade Marketing Manager. Make sure to check it out regularly and apply through us to increase your chances of landing that dream job.
We think you need these skills to ace Trade Marketing Manager in Watton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Manager role. Highlight your experience in consumer goods and any successful marketing strategies you've implemented. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven brand visibility and customer engagement in previous positions.
Showcase Your Digital Savvy: Since this role involves managing digital platforms, make sure to highlight your experience with websites and online content. We love candidates who can demonstrate their ability to optimise digital assets for maximum impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Head Hunted Recruitment Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and ability to enhance brand visibility during the discussion.
✨Showcase Your Trade Marketing Strategy Skills
Prepare to discuss specific trade marketing strategies you've implemented in the past. Be ready to share examples of how you've developed marketing collateral or supported sales teams. Highlight measurable results to show how your efforts contributed to sales growth.
✨Be Ready to Collaborate
This role requires working closely with various teams. Think of examples where you've successfully collaborated with sales, product, or leadership teams. Emphasise your interpersonal skills and how you can align marketing activities with business priorities.
✨Demonstrate Your Data-Driven Mindset
Since the role involves monitoring and evaluating marketing effectiveness, come prepared with examples of how you've used data to optimise campaigns. Discuss any tools or metrics you've employed to analyse performance and drive improvements.