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For Companies At a Glance
- Tasks: Own and optimise online presence to drive sales and conversion across all product ranges.
- Company: Join an award-winning business with a strong market presence and a dynamic marketing team.
- Benefits: Competitive salary of £30K-£35K, inclusive work environment, and opportunities for growth.
- Why this job: Make a real impact by enhancing online visibility and driving brand success in a fast-paced role.
- Qualifications: Experience in online optimisation, content creation, and familiarity with AI tools.
- Other info: Collaborate with a talented team and stay ahead in the evolving digital marketplace.
The predicted salary is between 30000 - 35000 £ per year.
Head Hunted Recruitment are proud to be working exclusively with an award winning business who are one of the largest in their sector and boasting a strong market presence. The company are in the process of adding to their Marketing team by bringing in an experienced and knowledgeable Marketplace Optimisation Specialist, this is an additional position and requires an individual who has drive and ambition to succeed in a fast paced role.
Marketplace Optimisation Specialist Purpose
The main purpose of the Marketplace Optimisation Specialist is to own, optimise, and continuously improve the company’s online presence and to drive visibility, and conversion across all product ranges. The role is responsible not only for advertising effectiveness, but assisting in the creation, optimisation, and evolution of online content on these marketplaces. This creation includes written, visual, and enhanced brand content that improves discoverability, conversion, and brand perception. While agency partners may support execution and strategy, the Marketplace Optimisation Specialist brings critical expertise, creativity, and ownership in-house to maximise performance, insight, and speed of decision-making. The role will actively use AI tools to accelerate content creation, optimisation, and analysis.
Marketplace Optimisation Specialist Objectives:
- Own and continuously optimise all online platforms to drive sales and conversion
- Through ongoing audit and analysis, maintain all online product listings to a consistently high standard across titles, bullets, imagery, A+ content, video, and Brand Stores
- Create and evolve online content, including copy, imagery, and enhanced content, to improve discoverability, engagement, and conversion
- Act as the internal online expert, working closely, initially, with appointed Amazon agencies to brief, challenge, and optimise advertising strategy and spend
- Monitor and analyse online advertising performance (Sponsored Products, Sponsored Brands, Sponsored Display), making data-led recommendations to improve ROAS and efficiency
- Deploy keyword research, SEO techniques, and search term analysis to improve organic rankings and sales velocity
- Use AI tools to support content creation, keyword research, listing optimisation, competitive analysis, and performance reporting
- Identify opportunities to improve performance through pricing, promotions, reviews, content enhancements, and merchandising tactics
- Track and report on KPIs including sales, conversion rate, share of voice, organic rank, content performance, and advertising efficiency
- Audit competitor activity on marketplace accounts especially Amazon and identify opportunities to strengthen competitiveness through both content and media
- Ensure online activity is aligned with broader brand, content, and campaign strategies across the business
- Stay up to date with all platform developments, tools, and best practices, ensuring the business remains competitive
- Support the evaluation and development of additional marketplaces and emerging commerce platforms where relevant
KPIs
- Online sales growth and contribution to overall revenue, conversion rate and Buy Box performance
- Organic search ranking and keyword visibility
- Advertising ROAS and efficiency
- Listing quality, completeness, and content effectiveness
- Effectiveness of promotions, campaigns, and content updates
- Timely and accurate reporting to Marketing and Commercial teams
Candidate
- Proven experience managing online optimising on home websites as well as marketplaces such as Amazon Vendor / Seller Central accounts
- Demonstrable success in improving performance through a combination of content optimisation, SEO, and advertising strategy
- Strong understanding of advertising products and performance metrics
- Experience creating or directing the creation of content, including copy, imagery, and enhanced brand content
- Comfortable using AI tools to support content creation, optimisation, and analysis (a willingness to learn if necessary)
- Experience working with external agencies and confidence to challenge and guide strategy
- Analytical mindset combined with creative judgement, strong attention to detail and commercial awareness
- Confident communicator able to work cross-functionally with Marketing, Sales, Creative, and external partners
- Proactive and curious, with a desire to continually improve performance and experiment with new tools and approaches
- Experience within FMCG, consumer goods, or fast-moving retail categories preferred
- Knowledge of TikTok Shop, D2C platforms, or emerging marketplaces
This is an office based role working with an exceptional team of people. The Marketplace Optimisation Specialist opportunity comes with an extremely rewarding salary of circa 30K-35K per annum.
Head Hunted Recruitment Services Ltd and associated clients are committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customer.
Marketplace Optimisation Specialist in Watton employer: Head Hunted Recruitment Ltd
Contact Detail:
Head Hunted Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketplace Optimisation Specialist in Watton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work, especially if you've got experience with online optimisation and content creation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can improve their online presence and drive sales. Tailor your answers to show you understand their specific needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketplace Optimisation Specialist in Watton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketplace Optimisation Specialist role. Highlight your experience with online platforms and content optimisation, as this will show us you understand what we're looking for.
Show Off Your Creativity: Since the role involves creating engaging content, don’t shy away from showcasing your creative side. Include examples of past work or projects that demonstrate your ability to enhance brand perception and drive conversion.
Be Data-Driven: We love numbers! When discussing your previous roles, include specific metrics that showcase your success in improving performance through SEO and advertising strategies. This will help us see your analytical mindset in action.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Head Hunted Recruitment Ltd
✨Know Your Marketplaces
Before the interview, dive deep into the marketplaces relevant to the role, especially Amazon. Familiarise yourself with their advertising products and performance metrics. This will show your potential employer that you’re not just a candidate, but someone who understands the landscape and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in previous roles. Bring along metrics or KPIs that demonstrate your success in optimising online content and improving conversion rates. This will highlight your analytical mindset and ability to make data-led recommendations.
✨Be Creative with Content
Think about how you can bring creativity to the role. Prepare a few ideas for enhancing product listings or improving brand perception through content. Whether it’s visual elements or copy, showing that you can think outside the box will set you apart from other candidates.
✨Stay Updated on Trends
Make sure you’re up to date with the latest trends in e-commerce and marketplace optimisation. Be ready to discuss any recent changes in algorithms or new tools that could impact performance. This demonstrates your proactive nature and commitment to continuous improvement, which is key for this fast-paced role.