At a Glance
- Tasks: Create stunning visual and written content using AI tools for marketing campaigns.
- Company: Join an award-winning company leading the market in consumer products.
- Benefits: Enjoy a competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborative team atmosphere with exciting projects in pest control and gardening.
- Why this job: Be at the forefront of AI-driven marketing and make a real impact.
- Qualifications: Strong copywriting skills and experience with AI creative platforms required.
Head Hunted Recruitment are proud to be working exclusively with an award winning business who are one of the largest in their sector and boasting a strong market presence. The company are in the process of adding to their Marketing team by bringing in an experienced and knowledgeable AI Content & Visual Marketing Executive, this is an additional position and requires an individual who has drive and ambition to succeed in this fast paced role.
Role Purpose
To create compelling visual and written marketing content that showcases our portfolio of consumer products across digital, print and retail channels. The role will use AI-powered creative tools alongside traditional photography, editing and copywriting techniques to produce high-quality product imagery, lifestyle visuals, marketing copy and campaign assets that strengthen our brands and drive sales. Working across our core brands, the role will ensure products are presented accurately, attractively and consistently across retailer websites, Amazon, social media, catalogues, packaging and trade marketing materials.
Responsibilities
- AI Image Creation & Photography: Produce high-quality product imagery using AI image generation tools, create realistic "in situ" lifestyle imagery showing products in home and garden environments, develop "in use" imagery demonstrating correct product application and consumer benefits, generate seasonal campaign visuals for online and printed marketing, enhance existing photography using AI editing and image enhancement tools, maintain visual consistency across all brands, ensure AI-generated imagery accurately reflects product features, packaging and performance.
- Product Content Development: Write engaging product descriptions for retail, e-commerce and marketplace listings, develop compelling feature and benefit copy tailored to different customer audiences, create product narratives that explain consumer problems and product solutions, produce supporting content including buying guides, how-to articles, FAQs, blog posts, social media captions, POS messaging, trade marketing literature.
- Marketing Campaign Support: Produce campaign assets for Amazon, retailer websites, garden centre marketing, DIY retailers, social media, email campaigns, catalogues, printed leaflets, exhibition graphics, develop campaign concepts using AI-assisted creative tools, generate seasonal promotional content.
- Brand Storytelling: Help develop engaging narratives around pest prevention, wildlife conservation, sustainable gardening, seasonal gardening advice, home improvement, consumer education, translate technical product information into engaging, easy-to-understand customer communications.
- AI Creative Workflow: Use AI tools to improve both speed and quality across content creation, including image generation, image editing, background creation, lifestyle scene generation, copywriting, copy refinement, video creation, voice generation, translation, content adaptation for multiple retail channels, keep up to date with emerging AI platforms and identify opportunities to improve productivity and creative output.
- Content Management: Maintain digital asset libraries, organise product photography, ensure consistent file naming and version control, manage AI prompts and reusable creative templates, support DAM (Digital Asset Management) systems.
Skills & Experience
- Essential: Excellent copywriting skills, strong visual design awareness, experience creating marketing content for consumer products, familiarity with AI creative platforms such as ChatGPT, Midjourney, Adobe Firefly, DALL·E or similar, understanding of digital marketing, experience using Adobe Creative Cloud or Canva, strong attention to detail, excellent organisational skills.
- Desirable: Experience in FMCG or consumer goods, knowledge of gardening or pest control markets, photography or photo editing experience, experience creating Amazon A+ content, basic video editing, understanding of SEO copywriting, experience using CMS or e-commerce platforms.
Personal Attributes: Curious about emerging AI technologies, highly creative with excellent visual judgement, commercially aware, able to work independently, comfortable managing multiple projects, detail-oriented, collaborative and proactive, passionate about producing high-quality marketing materials.
Key Performance Indicators: Volume of marketing assets produced, speed of campaign delivery, quality and consistency of visual content, retailer compliance for imagery and product content, improvement in e-commerce content quality, engagement metrics across digital channels, reduction in external creative agency costs, adoption of AI tools and workflow efficiencies, contribution to sales growth through improved product presentation.
Typical Outputs: Product pack shots, lifestyle imagery, "in use" product demonstrations, hero product visuals, Amazon A+ content, retailer image sets, social media graphics, promotional banners, product videos, educational infographics, product brochures, point-of-sale materials, email marketing assets, blog articles, consumer advice content, trade presentation visuals, AI-generated campaign concepts.
This role is well suited to a modern, digitally minded marketer who combines creative flair with practical AI skills. Rather than specialising solely in graphic design or copywriting, the role focuses on orchestrating AI-powered content creation to produce a high volume of commercially effective assets while maintaining strong brand consistency across home pest control and garden wildlife care categories. This is an office based role working with an exceptional team of people. The opportunity comes with an extremely rewarding salary of circa 33K-35K per annum.
Head Hunted Recruitment Services Ltd and associated clients are committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customers.
AI Content & Visual Marketing Executive in Watton employer: Head Hunted Recruitment Ltd
Head Hunted Recruitment Ltd is an exceptional employer, offering a dynamic work culture in Norwich that fosters innovation and collaboration. Employees benefit from opportunities for professional growth, including equity ownership that aligns personal success with the company's achievements, making it a rewarding place to advance your career in commercial management.
Contact Details:
Head Hunted Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land AI Content & Visual Marketing Executive in Watton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Head Hunted Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Head Hunted Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Head Hunted Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Head Hunted Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AI Content & Visual Marketing Executive in Watton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Head Hunted Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Head Hunted Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Head Hunted Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Head Hunted Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Head Hunted Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Head Hunted Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
