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- Tasks: Manage and optimise Adobe Experience Manager and marketing technology tools for seamless digital experiences.
- Company: Join HCLTech, a global leader in technology with over 220,000 employees across 60 countries.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving digital transformation in various industries with impactful projects.
- Qualifications: Bachelor’s degree and 10-15 years in digital marketing tech, especially with AEM and Adobe products.
- Other info: Experience in the insurance industry is preferred; strong analytical skills are essential.
The predicted salary is between 48000 - 72000 £ per year.
HCLTech is a global technology company, home to more than 220,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2024 totaled $13.8 billion.
We are seeking a highly skilled and strategic Marketing Technology & Adobe Experience Manager (AEM) Specialist to join our digital marketing team. This role will be responsible for managing and optimizing our MarTech stack, with a strong focus on Adobe Experience Cloud products, especially AEM. The ideal candidate will bridge the gap between marketing and technology, ensuring seamless digital experiences, campaign execution, and data-driven decision-making. Experience in the insurance industry domain is highly preferred.
Key Responsibilities:- Adobe Experience Manager (AEM): Manage and maintain AEM Sites and Assets, including templates, components, workflows, and DAM. Collaborate with developers and designers to implement and optimize AEM-based web experiences. Ensure content governance, version control, and publishing workflows are followed. Train content authors and marketers on AEM best practices.
- Marketing Technology (MarTech): Own and optimize the MarTech stack including tools like Adobe Analytics, Adobe Target, Marketo, Salesforce Marketing Cloud, Google Tag Manager, and others. Integrate marketing platforms with CRM, CMS, and data platforms to enable seamless data flow and campaign execution. Evaluate new marketing technologies and vendors to support business growth and digital transformation.
- Campaign & Data Management: Support digital marketing campaigns with proper tagging, tracking, and performance measurement. Collaborate with analytics teams to define KPIs, dashboards, and reporting frameworks. Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in all marketing technology implementations.
- Cross-functional Collaboration: Work closely with IT, product, design, and marketing teams to deliver cohesive digital experiences. Act as a technical consultant for marketing initiatives, providing guidance on feasibility and implementation.
- Education & Experience: Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field. 10-15 years of experience in digital marketing technology, with hands-on AEM. Experience with Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target, Campaign, etc.). Experience in the insurance industry domain is highly preferred.
- Technical Skills: Proficiency in AEM (Sites, Assets, Workflows, Components). Familiarity with HTML, CSS, JavaScript, and REST APIs. Experience with tag management systems (e.g., GTM, Adobe Launch). Understanding of data integration, CDPs, and CRM systems.
- Soft Skills: Strong analytical and problem-solving skills. Excellent communication and stakeholder management. Ability to manage multiple projects and deadlines in a fast-paced environment.
- Preferred Qualifications: Adobe Certified Expert (ACE) in AEM or other Adobe products. Experience with personalization and testing tools (e.g., Adobe Target, Optimizely). Knowledge of Agile methodologies and project management tools (e.g., Jira, Trello).
Contact Detail:
HCLTech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology & AEM Specialist
✨Tip Number 1
Familiarise yourself with Adobe Experience Manager (AEM) and its functionalities. Since this role heavily relies on AEM, showcasing your hands-on experience and understanding of its components will set you apart from other candidates.
✨Tip Number 2
Network with professionals in the marketing technology space, especially those who have experience with Adobe products. Engaging with industry peers can provide insights into the latest trends and may even lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest developments in MarTech tools and platforms. Being knowledgeable about tools like Adobe Analytics, Salesforce Marketing Cloud, and Google Tag Manager will demonstrate your commitment to continuous learning and adaptability.
✨Tip Number 4
Prepare to discuss your experience in cross-functional collaboration. This role requires working closely with various teams, so having examples ready that highlight your ability to communicate effectively and manage projects will be beneficial.
We think you need these skills to ace Marketing Technology & AEM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing technology and Adobe Experience Manager (AEM). Emphasise any specific projects or roles that demonstrate your expertise in managing MarTech stacks and working with Adobe products.
Craft a Compelling Cover Letter: Write a cover letter that connects your skills and experiences directly to the job description. Mention your familiarity with the insurance industry if applicable, and explain how your background makes you a perfect fit for HCLTech's needs.
Showcase Technical Skills: In your application, clearly outline your technical skills related to AEM, HTML, CSS, JavaScript, and any other relevant technologies. Providing examples of how you've used these skills in past roles can strengthen your application.
Highlight Cross-Functional Collaboration: Since the role involves working closely with various teams, include examples of your experience in cross-functional collaboration. Describe how you've successfully worked with IT, design, and marketing teams to deliver cohesive digital experiences.
How to prepare for a job interview at HCLTech
✨Showcase Your AEM Expertise
Make sure to highlight your hands-on experience with Adobe Experience Manager. Be prepared to discuss specific projects where you managed AEM Sites and Assets, and how you collaborated with developers and designers to optimise web experiences.
✨Demonstrate Your MarTech Knowledge
Familiarise yourself with the various tools in the MarTech stack mentioned in the job description, such as Adobe Analytics and Salesforce Marketing Cloud. Be ready to explain how you've integrated these platforms in past roles to enhance campaign execution.
✨Prepare for Technical Questions
Expect questions that assess your technical skills, particularly around HTML, CSS, JavaScript, and REST APIs. Brush up on these areas and be ready to provide examples of how you've used them in your previous work.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Prepare examples that demonstrate your ability to collaborate effectively with IT, product, design, and marketing teams, showcasing your communication and stakeholder management skills.
