To maximise the commercial performance of specified product categories throughout their lifecycle by driving sales, margin, stock optimisation, forecasting and promotional activity. The role works closely with Product Managers, Product & Merchandising Coordinators, Marketing and the Inventory Team to ensure products continue to perform commercially after launch, whilst identifying opportunities for continuous improvement and business growth.
1. Key Responsibilities
Commercial Performance
- Monitor category sales, margin and stock performance.
- Identify opportunities to improve sales, profitability and stock turn.
- Produce regular commercial analysis and performance reporting.
- Support the delivery of sales, margin and stock objectives.
- Identify opportunities for continuous commercial improvement.
Product Lifecycle Management
- Manage the commercial performance of products throughout their lifecycle.
- Monitor new product launches and recommend actions to maximise performance.
- Identify underperforming products and recommend actions to include promotional, rationalisation, corrective or exit strategies.
- Support the successful transition of replacement products.
Forecasting & Seasonal Planning
- Develop sales forecasts for existing and new product ranges.
- Lead seasonal forecasting and stock planning activities.
- Recommend stockholding strategies based on sales trends, seasonality, market demand and customer development.
- Work closely with Product Managers to ensure stock plans support category strategy.
- Work collaboratively with Product Managers and the Inventory & Purchasing Team to improve container utilisation and inbound freight efficiency.
- Calculate container-fill requirements using product dimensions, order quantities, forecasts and available container capacity..
- Analyse stockholding, availability and stock turn.
- Identify aged stock and overstock opportunities.
- Recommend promotional activity and clearance strategies.
- Support working capital improvements through effective stock management.
- Work closely with the Inventory Team to recommend:
- Stockholding strategy.
- Inventory influencers.
- Seasonal stock builds.
- Support Inventory with forecasting and commercial recommendations whilst recognising that Inventory retain responsibility for replenishment planning and purchase order placement.
Pricing & Promotions
- Support pricing reviews and margin improvement initiatives.
- Recommend promotional activity to improve sales and stock performance.
- Monitor the effectiveness of pricing and promotional activity.
Digital Performance
- Review product performance across digital channels.
- Identify opportunities to improve product visibility, SEO and online conversion.
- Work with Product Managers, Product & Merchandising Coordinators and Marketing to enhance product content and customer experience.
Commercial Projects
- Identify direct sourcing opportunities.
- Lead agreed commercial improvement projects.
- Support ESE and Slingsby commercial alignment initiatives where appropriate.
Cross Functional Working
Work closely with:
- Product Managers to support category strategy and product performance.
- Product & Merchandising Coordinators to ensure product information supports commercial objectives.
- Marketing to maximise campaign effectiveness, seo and product visibility.
- Inventory to optimise stockholding and replenishment decisions.
- Sales to identify opportunities for growth and improve customer outcomes.
2. Other Responsibilities
- Comply with Company policies and procedures.
- Represent the Company professionally with internal and external stakeholders.
- Carry out additional duties consistent with the role and business requirements.
3. Key Measures of Success
- Achievement of sales, margin and stock objectives.
- Improved stock turn and working capital.
- Reduction in aged and obsolete stock.
- Successful delivery of seasonal plans.
- Effective Product Promotional performance to include Sale, Clearance and Offers.
- Improved online product performance.
- Successful delivery of commercial improvement projects.
- Effective collaboration across Product, Marketing and Inventory.
4. Personal Specification
Experience
- Previous experience in a commercial, merchandising, buying, product, e-commerce or data-focused role would be advantageous.
- Experience of maintaining accurate product information across business systems or websites would be beneficial.
Technical skills/Qualifications
- Strong Microsoft Excel skills, including formulas, lookups, PivotTables, filtering and analysing large volumes of data.
- Confident working with numerical information and able to interpret sales, margin and pricing data.
- Good general IT skills and the ability to learn new systems quickly.
- Experience of product information management, ERP or e-commerce systems would be advantageous, but is not essential.
- A good standard of general education, including GCSE English and Maths or equivalent.
- No specific degree or professional qualification is required; relevant experience and aptitude are more important.
- A collaborative team player who builds positive working relationships and willingly supports colleagues to achieve shared objectives.
- Excellent written and verbal English communication skills.
- Strong commercial awareness and an interest in understanding product and customer performance.
- Excellent attention to detail and a commitment to maintaining accurate information.
- Ability to take ownership of tasks and see them through to completion.
- Well organised, able to manage competing priorities and meet deadlines.
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Commercial Merchandiser in Baildon employer: HC Slingsby
HC Slingsby is an excellent employer, offering a dynamic work environment where employees can thrive in their roles as Business Development Executives. With a strong focus on employee growth and development, we provide comprehensive training and support, alongside a culture that values teamwork and innovation. Located in the heart of the UK, our commitment to outstanding service and quality products ensures that you will be part of a respected company that prioritises both its employees and customers.