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For Companies At a Glance
- Tasks: Drive marketing performance by defining, testing, and measuring campaigns for global success.
- Company: Join a leading tech company in test, measurement, and data analytics.
- Benefits: Competitive salary, career growth, and a collaborative work culture.
- Why this job: Make a real impact with passionate experts while shaping marketing strategies.
- Qualifications: Degree in marketing or relevant experience; strong analytical skills required.
- Other info: Dynamic environment with opportunities to collaborate across various departments.
The predicted salary is between 28800 - 48000 £ per year.
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions. At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity – it’s how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises – to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.
Purpose of Role
The Marketing Performance Manager is accountable for all aspects of defining, testing and measuring the performance and productivity of the marketing team and campaigns to drive a measurable marketing contribution in our global order intake and revenue realisation. The post holder will be integral in the establishment and setting of targets and goals for all campaigns and the overall marketing plan. The postholder will work closely with (and deputise for) the Martech manager and the BI team, to ensure dashboards and performance is regularly reported and shared across the Marketing & commercial stakeholder community. The Marketing Performance Manager will work closely with the entire global marketing team to deliver marketing leading performance for our customers. You will also work with and across function departments including Sales, Product Management, Customer Care, and Finance.
Main Responsibilities:
- Defining, implementing, measuring and analysing results of the execution of the strategic and tactical marketing plans as well as tools and processes at the regional and global levels and present in the form of dashboards to demonstrate ROMI and efficiency.
- Define and report on all campaigns and activity and identify tactical optimisation opportunities for team members such as the measurement of granular and channel-specific marketing activities, such as the daily average click-through rate of email campaigns.
- Support overall strategic planning for the marketing functions, with the measurement of broad marketing goals, such as brand awareness or customer segment attribution modelling.
- Improve buy-in and adoption of marketing metrics across the business, to encourage the marketing team to think about how marketing measurement methods inform and potentially enhance their decisions and the success of the business.
- Mapping out of current and potential measurement methods to support your team with business case with a range of tactical and strategic measurement techniques to be deployed and evaluated.
- Providing actionable insight to internal stakeholders including acting with needed authority as the voice of marketing within the BI group at HBK to help influence and develop company wide solutions for business data analysis.
- Build strong relationships with regional Sales as well as other cross function departments like Product Management, Customer Care, and Finance aligning with overall goals of HBK.
Professional Qualifications / Experience
- A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.
- Previous experience of working with technical B2B company or a production, manufacturing or technical environment would be helpful.
Key Competencies
- Strong skills with Microsoft Excel and PowerBI; SAP, SalesForce and SQL experience a plus.
- Strong analytical and quantitative skills required, with a finely tuned commercial judgment, problem solving and decision-making skills.
- Deep organisational skills and ability to manage diverse stakeholders in a fast-paced, deadline driven environment.
- Excellent presentation skills combined with an aptitude for business development.
- Ability to think critically and propose technical and functional solutions for multiple stakeholders.
- Proven ability to work creatively and analytically in problem-solving scenarios.
- Ability to work within monthly and weekly deadlines.
- Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.
Marketing Performance Manager employer: HBK
Contact Detail:
HBK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Marketing Performance Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've defined, tested, and measured marketing performance in past roles. This will show them you're the perfect fit for the job.
✨Be Bold in Interviews
During interviews, channel that 'Aim High' spirit! Be confident, ask insightful questions, and demonstrate your understanding of the company's values. Show them you’re not just looking for a job, but a place where you can truly contribute.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at HBK.
We think you need these skills to ace Marketing Performance Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for marketing. Don’t just list your skills; tell us how you’ve used them to make a difference in your previous roles.
Tailor Your Application: Make sure to customise your application for the Marketing Performance Manager role. Highlight your experience with performance measurement and analytics, and show us how you align with our values of being true, owning it, and aiming high.
Showcase Your Achievements: Use specific examples to demonstrate your successes in previous marketing roles. Whether it’s improving campaign performance or driving revenue, we want to know how you’ve made an impact and what metrics you used to measure success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at HBK
✨Know Your Metrics
As a Marketing Performance Manager, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like ROMI and click-through rates, and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Analytical Skills
Prepare examples that highlight your analytical prowess. Discuss specific campaigns where you measured success and optimised strategies based on data insights. This will show your potential employer that you can think critically and make data-driven decisions.
✨Emphasise Team Collaboration
Since this role involves working closely with various departments, be prepared to talk about your experience in cross-functional teams. Share stories that illustrate your ability to build strong relationships and collaborate effectively to achieve common goals.
✨Align with Company Values
Familiarise yourself with HBK's values: Be True, Own It, and Aim High. Think of ways you can embody these values in your work and be ready to discuss how they resonate with your personal work ethic during the interview.
