Head of Brand & Marketing

The Organisation

Our client is a rapidly growing FinTech business in the wealth management space which was founded in 2017 by 3 successful entrepreneurs and business builders with complementary experiences and skill sets. Together, they are redefining how individual and families connect with their money. The business is backed and supported by a group of leading European investors. They are now looking to hire the newly scoped role of Head of Brand & Marketing.

The Role

Responsible for the following:

• Leadership and delivery of integrated, multi-channel brand & marketing strategy
• Digital marketing
• Content Creation
• PR & Influencers
• Community Engagement
• Business Development
• Performance
• External agency and resource management
• Budget management

The Candidate

The profile of relevant candidates will include the following:

• 15yrs + in senior marketing management role (ideally targeting HNW/UHNW individuals). At least 5 of these year must be in a leadership capacity
• Experience across a broad range of marketing channels including digital, advertising, social media, events and building member get member communities.
• Demonstrable success in developing and executing highly targeted marketing strategies that effectively engage and resonate with a luxury audience, driving member introductions and community growth
• Strong skills in brand development, positioning, messaging, balancing exlusivitiy with purpose-driven messaging and community building.
• Excellent leadership skills with the ability to inspire and manage cross-functional teams to deliver exceptional results
• Outstanding communication and presentation skills
• Ability to manage people and projects across multiple disciplines in a fast-paced and dynamic environment.

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