At a Glance
- Tasks: Lead consumer planning for a global drinks brand, shaping strategies and insights.
- Company: Join a major global drinks business known for its innovative brands.
- Benefits: Enjoy competitive perks, potential remote work options, and a dynamic work environment.
- Other info: Ideal for those passionate about driving brand growth and understanding consumer behaviour.
- Why this job: Be part of a renowned brand's growth journey, making a real impact with your insights.
- Qualifications: 10+ years in insights/creative planning, preferably in FMCG or luxury brands.
The predicted salary is between 43200 - 72000 € per year.
Our client is a major global drinks business seeking to hire a brilliant insight and creative planning practitioner to work with the brand team to drive the growth of a fantastic brand across its global footprint. This individual will lead the consumer planning agenda on a world renowned brand and will ensure that a deep understanding of consumers will be translated into actionable plans, priorities and assets, creating real value for the brand and the overall business.
Responsibilities
- Lead consumer planning on a key brand to shape the direction of global brand plans, priorities and assets with strategic thinking and depth of consumer insight.
- Ensure the global brand team has a deep understanding of their target consumer.
- Inspire the brand team and ensure that all activities are aligned with and underpinned by a common base of consumer insight.
- Establish and develop the consumer target and opportunity in priority markets, specifically focusing on insight work that will deliver the most value.
- Ensure all facets of the company's brand building are informed with consumer understanding with specific focus on global brand positioning, brand identity and global communications.
- Ensure the global brand team assets - particularly communications and innovation - are created, developed and tested with a deep understanding of consumers and evaluated against agreed standards.
- Lead ad hoc research that identifies consumer opportunities for growth and ensures all local insight on the brand aligns to the standard and priorities of the global brand team.
Experience
- You will have worked in insights/creative planning for more than 10 years and have worked for a brand directly for a significant part of that time. (Agency experience is relevant but cannot be exclusive.)
- You will have experience in FMCG, drinks and potentially, have worked on luxury brands.
- You will have a demonstrable track record of driving brand growth through your work.
Skills
- You will have exemplary consumer insight and creative planning skills.
- You will have a depth of understanding around how global brands work.
- You will have an understanding of how premium brands operate across different geographies.
- You will be a confident communicator both written and verbal.
- You will have both the appetite and capabilities to drive change.
Global Consumer Planning and Insights Lead employer: HBAL Executive Search
As a leading global drinks business, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our employees benefit from extensive growth opportunities, working alongside passionate professionals who are dedicated to driving brand success through deep consumer insights. Located in a vibrant market, we offer a unique chance to influence a world-renowned brand while enjoying a supportive environment that values collaboration and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Global Consumer Planning and Insights Lead
✨Tip Number 1
Network with professionals in the FMCG and drinks industry. Attend relevant events, webinars, or conferences where you can meet people who work in consumer insights and brand planning. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in consumer behaviour and insights. Follow industry publications, blogs, and thought leaders on social media. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific case studies from your past experience that showcase your ability to drive brand growth through consumer insights. Be ready to explain how your strategic thinking has led to successful outcomes in previous roles.
✨Tip Number 4
Familiarise yourself with the brand's current positioning and recent campaigns. Understanding their market strategy will allow you to tailor your discussions during interviews, showing that you are proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Global Consumer Planning and Insights Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in insights and creative planning, especially within the FMCG and drinks sectors. Emphasise any work you've done with luxury brands and demonstrate how your skills align with the requirements of the Global Consumer Planning and Insights Lead role.
Craft a Compelling Cover Letter:In your cover letter, showcase your understanding of global brand dynamics and consumer insights. Use specific examples from your past experiences to illustrate how you've driven brand growth and how you can bring that expertise to the company.
Highlight Relevant Achievements:When detailing your professional history, focus on achievements that demonstrate your ability to lead consumer planning and inspire teams. Quantify your successes where possible, such as increases in brand awareness or market share resulting from your insights.
Showcase Communication Skills:Since the role requires confident communication, ensure your application reflects strong written skills. Pay attention to the clarity and professionalism of your language, and consider including examples of successful presentations or reports you've delivered in the past.
How to prepare for a job interview at HBAL Executive Search
✨Showcase Your Consumer Insight Skills
Prepare to discuss specific examples of how you've used consumer insights to drive brand growth. Highlight your experience in translating data into actionable strategies that have positively impacted previous brands.
✨Demonstrate Strategic Thinking
Be ready to articulate your approach to shaping global brand plans. Discuss how you prioritise consumer needs and market opportunities, and how this has influenced your past work in creative planning.
✨Align with Brand Values
Research the brand thoroughly before the interview. Understand its identity and values, and be prepared to explain how your vision aligns with theirs. This shows your commitment and understanding of their market position.
✨Communicate Confidently
Practice your verbal and written communication skills. Be clear and concise in your responses, and ensure you can convey complex ideas simply. This is crucial for inspiring teams and aligning activities with consumer insights.
