At a Glance
- Tasks: Engage with diverse clients, showcasing craft beers and ciders while building strong relationships.
- Company: Join a vibrant team passionate about real ale and craft beverages.
- Benefits: Competitive pay, flexible hours, and opportunities for personal growth.
- Other info: Dynamic role with opportunities to attend events and festivals.
- Why this job: Be the go-to expert in a fun industry and make a real impact.
- Qualifications: Strong communication skills and a passion for craft beverages required.
The predicted salary is between 27000 - 33000 £ per year.
This is an opening for a dynamic and enthusiastic individual to join our expanding cask and craft team.
You must have an interest in real ale, craft beer, bag in box cider and excellent communication skills.
You will take responsibility for both winning new business and managing existing accounts throughout the group
Your potential customer base will be diverse, ranging from hotels, restaurants, pubs and clubs etc.
This will involve working some unsocial hours each week.
The ability to present and close business face to face is essential.
Responsibilities
What you can expect from the Cask and Craft Sales Specialist role
- You’ll identify, qualify and target potential cask customers and business opportunities.
- You’ll become the ‘friendly expert’ to key accounts.
- You’ll provide product demonstrations and presentations to potential customers and our own sales teams.
- You’ll need to keep up to date with the latest product knowledge.
- Working with the whole sales team, you’ll develop cask and craft beer opportunities in existing HBC customers.
- You’ll be expected to contribute to the categories growth and KPIs.
- You’ll require a working understanding of the On Trade.
- A Knowledge of dispense systems involved in cask, craft and Bi B and the technical ability to assist with issues as and when they arise.
- You will go on Field sales visits into on-trade venues either on your own or with account manages to capitalise on opportunities.
- Negotiate prices with the customer and suppliers.
- You’ll report back insight and information gained during your calls.
- You’ll need to use your people skills to build strong business relationships across On Trade.
- You will take an active role in the development of our own brand including recognising opportunities and conversion as well as product development and installs and, together with the cask manager, become a brand ambassador for the companies exclusive brands
- You will be required to complete the set up and break down of our own dispense equipment for all events, trade shows and festivals that require this service.
Essential Skills & Qualifications
- Right to work in the UK
- Good communications skills
- Full clean UK Driving Licence
- Good Microsoft word and excel skills (able to create spreadsheets and basic formulas)
- Ability to manage time and work to deadlines.
- Able to work as part of a team and on own initiative.
- Excellent sales and customer service skills
- #J-18808-Ljbffr
Cask and Craft Specialist in Wakefield employer: HB Clark
Join our vibrant cask and craft team, where your passion for real ale and craft beer will be celebrated in a supportive and dynamic work environment. We offer excellent opportunities for personal and professional growth, alongside a culture that values teamwork and innovation. With diverse clientele and the chance to be a brand ambassador, this role not only promises meaningful engagement but also the excitement of working in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Cask and Craft Specialist in Wakefield
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Cask and Craft Specialist at HB Clark, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including HB Clark. Tailor your message to explain why you’re drawn to them and how you can contribute as a Cask and Craft Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Cask and Craft Specialist in Wakefield
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for HB Clark:When writing your cover letter, make sure to tailor your message specifically for HB Clark. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at HB Clark
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show HB Clark that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show HB Clark that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with HB Clark’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
