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For Companies At a Glance
- Tasks: Lead shopper marketing strategies and analyze consumer behavior to drive brand growth.
- Company: Join a highly innovative, category-leading food business in Buckinghamshire.
- Benefits: Enjoy hybrid working, a competitive salary, bonus, pension, and healthcare.
- Why this job: Be part of a creative team shaping brand strategies for iconic UK brands.
- Qualifications: Proven experience in FMCG Category Management and Shopper Marketing required.
- Other info: Collaborate with cross-functional teams and build strong retailer relationships.
The predicted salary is between 48000 - 72000 £ per year.
Category Insights & Shopper Marketing Manager
Location : Buckinghamshire
Company : Highly innovative, Category Leading Food Business
Hybrid Working – 3 days in office
£60,000 p/a plus bonus, pension and healthcare
About the Role :
Our client is looking for an exceptional Category Insights & Shopper Marketing Manager to join the team! This is a fantastic cross-functional opportunity to play a key role in shaping the brand strategy and vision with UK customers. As the Category Insights & Shopper Marketing Manager, you will be the driving force behind understanding consumer behaviour, identifying category trends, and developing impactful shopper marketing initiatives.
Key Responsibilities :
- Be the internal Category and Data expert who supports the commercial team with regular reports and insights to review performance. Identify risks and opportunities, and prioritise key wins for the business.
- Lead the Category Insights and Shopper Marketing strategy, utilising data to identify consumer and shopper trends that will drive brand growth and innovation.
- Collaborate internally with the Brand and Sales teams to provide recommendations and execute Category and Shopper strategies.
- Provide a balance of fact-based data, storytelling and creativity.
- Manage and analyse shopper research, ensuring deep insights into consumer motivations, preferences, and purchasing behaviour.
- Develop and present actionable insights to internal teams, customers, and stakeholders to influence decision-making.
- Track category performance and recommend adjustments to optimise sales and market share.
- Build strong relationships with retailers, ensuring that in-store activation plans are aligned with shopper behaviour insights.
- Is an expert of the consumer environment and can identify insights and trends to best enable NPD/EPD and activation.
- Develop plans for Shopper Marketing activity based on account priorities, and execute these plans, with full adherence to Brand Guidelines. This would include POS and Secondary Siting opportunities.
- Understand and monitor Channel Sector performance, and lead projects for online and convenience growth plans.
- Set KPIs for Shopper activation, and post-evaluate all activity, with ROI where possible and learnings for future activation.
- Build good relationships with retailer media partners and reflect retailer strategies in company plans.
- Input more broadly into our marketing strategies.
Skills & Experience :
- Proven FMCG Category Management AND Shopper Marketing experience.
- Knowledge of success in Shopper Marketing.
- Category-strategy thought leadership.
- Broad knowledge of the FMCG market across key channels including Mults, Wholesale, Discounters & Online.
- Numeracy and strong attention to detail.
- Authoritative voice holding gravitas in Category data discussions.
- Draws insight and develops a story through data and numbers.
- Strong presentation skills.
- Good at building relationships.
- Strong communication and influencing skills.
- Confidence to challenge colleagues and the business in a constructive way to deliver improved results.
Why Be Part of the Team?
You’ll be part of an innovative and fast-paced environment that values creativity, collaboration, and autonomy. You will be working with instantly recognisable, category leading UK brands from a Category Data and Shopper Marketing perspective.
Apply Now!
Category Insights & Shopper Marketing Manager employer: HAYWOOD THOMAS
Contact Detail:
HAYWOOD THOMAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insights & Shopper Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in FMCG and shopper marketing. Understanding current market dynamics will help you speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those involved in category management and shopper marketing. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing strategies in your previous roles. Being able to showcase your analytical skills and storytelling ability will set you apart.
✨Tip Number 4
Stay updated on the brands and products of the company you're applying to. Demonstrating knowledge about their portfolio and how you can enhance their shopper marketing efforts will show your genuine interest.
We think you need these skills to ace Category Insights & Shopper Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Category Insights & Shopper Marketing Manager position. Tailor your application to highlight relevant experiences that align with these key responsibilities.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven FMCG Category Management and Shopper Marketing experience. Use specific examples to demonstrate your success in these areas, particularly in relation to data analysis and consumer insights.
Showcase Your Skills: Make sure to showcase your strong presentation skills and ability to build relationships. Provide examples of how you've influenced decision-making in previous roles, especially through storytelling with data.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the company. Discuss how your background in category strategy and shopper marketing can contribute to the innovative environment of the company.
How to prepare for a job interview at HAYWOOD THOMAS
✨Showcase Your Data Expertise
As a Category Insights & Shopper Marketing Manager, you'll need to demonstrate your proficiency in data analysis. Prepare examples of how you've used data to identify trends and drive marketing strategies in your previous roles.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss specific instances where you've successfully collaborated with brand and sales teams to execute marketing strategies and achieve business goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think about potential risks and opportunities in the FMCG sector and how you would address them. Use real-life examples to illustrate your thought process.
✨Demonstrate Strong Presentation Skills
You'll need to present actionable insights to stakeholders. Practice summarizing complex data into clear, compelling narratives. Be prepared to showcase your presentation style and how you engage your audience.
