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For Companies At a Glance
- Tasks: Plan and optimise PPC campaigns, analyse user behaviour, and manage cross-channel marketing strategies.
- Company: Join a client dedicated to exceptional customer outcomes in the financial services sector.
- Benefits: Enjoy 25 days holiday, flexible working, private healthcare, and career progression opportunities.
- Why this job: Be part of a data-driven team that values creativity and innovation in digital marketing.
- Qualifications: 5+ years in PPC and financial services, with strong analytical skills and expertise in Google Ads.
- Other info: This role offers a chance to make a real impact in a rapidly growing company.
The predicted salary is between 36000 - 60000 £ per year.
Our client is committed to achieving great customer outcomes. They support their customers without scripts or diallers. Due to continued growth, they are seeking a data-driven PPC specialist with proven experience in the financial services sector. This role focuses on paid media (e.g., Google Ads), conversion rate optimisation (CRO), and personalised digital marketing strategies across search, email, and SMS. The ideal candidate will have a strong analytical mindset, experience in performance marketing, and a proven track record of increasing traffic, conversions, and adherence to FCA advertising standards are critical.
Duties
- Plan, execute, and optimise high-performing PPC campaigns across Google Ads and other paid platforms.
- Analyse user behaviour and conversion funnels to identify drop-off points and optimise landing pages.
- Conduct ongoing A/B tests to improve CTR, conversion rates, and cost-efficiency while meeting regulatory content standards.
Personalised Campaign Management
- Develop and execute segmentation and remarketing strategies to enhance customer engagement.
- Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalisation and high performance.
- Monitor and adjust campaign strategies in real-time to maximise ROI and lower CPA.
Analytics & Performance Reporting
- Utilise Google Analytics, SEMrush, and marketing automation tools to track campaign performance.
- Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC).
- Provide insights and recommendations to improve digital marketing efficiency.
Qualifications & Experience
- 5+ years in PPC, performance, and conversion optimisation (Essential).
- 5+ years in financial services (Essential).
- Expertise in Google Ads, SEMrush, and A/B testing tools (Essential).
- Strong analytical skills with experience handling large data sets and Excel (Essential).
- Strong understanding of FCA advertising guidelines, and Google's policies on high-risk financial products. (Preferred)
- Proven success in scaling paid search campaigns and improving digital revenue. (Preferred)
- Ability to multitask and manage multiple PPC campaigns effectively.
What We Offer
- 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
- Flexible working options for a great work-life balance
- Long-term career progression in a rapidly growing company
- Private Healthcare
PPC Specialist (Nottingham) employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist (Nottingham)
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially within the financial services sector. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the PPC and financial services fields. Attend industry events or join online forums where you can connect with others who may provide valuable insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics like CTR, conversion rates, and ROI. Being able to showcase your analytical skills and results will set you apart from other candidates.
✨Tip Number 4
Stay updated on FCA advertising guidelines and Google Ads policies, particularly regarding high-risk financial products. Demonstrating your knowledge of these regulations will show your commitment to compliance and best practices in your work.
We think you need these skills to ace PPC Specialist (Nottingham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC, performance marketing, and the financial services sector. Use specific metrics to demonstrate your success in increasing traffic and conversions.
Craft a Compelling Cover Letter: In your cover letter, emphasise your analytical mindset and experience with tools like Google Ads and SEMrush. Mention your understanding of FCA advertising guidelines and how you can apply this knowledge to the role.
Showcase Relevant Skills: Clearly outline your skills in conversion rate optimisation and A/B testing. Provide examples of how you've successfully managed PPC campaigns and improved ROI in previous roles.
Prepare for Potential Questions: Think about how you would discuss your approach to campaign management and optimisation. Be ready to explain your strategies for enhancing customer engagement through personalised marketing.
How to prepare for a job interview at Hays
✨Showcase Your Analytical Skills
As a PPC Specialist, your analytical mindset is crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past, particularly in the financial services sector.
✨Demonstrate Knowledge of FCA Guidelines
Understanding FCA advertising standards is essential for this role. Familiarise yourself with these guidelines and be ready to explain how you have adhered to them in previous campaigns.
✨Prepare for Technical Questions
Expect questions about tools like Google Ads and SEMrush. Brush up on your knowledge of A/B testing and conversion rate optimisation techniques, as these will likely come up during the interview.
✨Discuss Personalisation Strategies
Personalised marketing is key in this role. Be ready to share your experience with segmentation and remarketing strategies, and how they have improved customer engagement in your past roles.
