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For Companies At a Glance
- Tasks: Manage and optimise PPC campaigns, analyse user behaviour, and enhance customer engagement.
- Company: Join a client dedicated to exceptional customer outcomes in the financial services sector.
- Benefits: Enjoy 25 days holiday, flexible working, private healthcare, and career progression opportunities.
- Why this job: Be part of a data-driven team making a real impact in digital marketing.
- Qualifications: 5+ years in PPC and financial services, with strong analytical skills and Google Ads expertise.
- Other info: Work in a rapidly growing company with a focus on personalisation and performance.
The predicted salary is between 36000 - 60000 £ per year.
Our client is committed to achieving great customer outcomes. They support their customers without scripts or diallers. Due to continued growth, they are seeking a data-driven PPC specialist with proven experience in the financial services sector. This role focuses on paid media (e.g., Google Ads), conversion rate optimisation (CRO), and personalised digital marketing strategies across search, email, and SMS. The ideal candidate will have a strong analytical mindset, experience in performance marketing, and a proven track record of increasing traffic, conversions, and adherence to FCA advertising standards are critical.
Duties
- Plan, execute, and optimise high-performing PPC campaigns across Google Ads and other paid platforms.
- Analyse user behaviour and conversion funnels to identify drop-off points and optimise landing pages.
- Conduct ongoing A/B tests to improve CTR, conversion rates, and cost-efficiency while meeting regulatory content standards.
Personalised Campaign Management
- Develop and execute segmentation and remarketing strategies to enhance customer engagement.
- Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalisation and high performance.
- Monitor and adjust campaign strategies in real-time to maximise ROI and lower CPA.
Analytics & Performance Reporting
- Utilise Google Analytics, SEMrush, and marketing automation tools to track campaign performance.
- Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC).
- Provide insights and recommendations to improve digital marketing efficiency.
Qualifications & Experience
- 5+ years in PPC, performance, and conversion optimisation (Essential).
- 5+ years in financial services (Essential).
- Expertise in Google Ads, SEMrush, and A/B testing tools (Essential).
- Strong analytical skills with experience handling large data sets and Excel (Essential).
- Strong understanding of FCA advertising guidelines, and Google's policies on high-risk financial products. (Preferred)
- Proven success in scaling paid search campaigns and improving digital revenue. (Preferred)
- Ability to multitask and manage multiple PPC campaigns effectively.
What We Offer
- 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
- Flexible working options for a great work-life balance
- Long-term career progression in a rapidly growing company
- Private Healthcare
PPC Specialist employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially within the financial services sector. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the PPC and financial services fields. Attend industry events or join online forums where you can connect with others who may provide valuable insights or even referrals for job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and the results achieved. Be ready to share how you optimised campaigns and improved conversion rates, as this will demonstrate your hands-on experience.
✨Tip Number 4
Stay updated on FCA advertising guidelines and Google Ads policies, particularly regarding high-risk financial products. Showing that you are knowledgeable about compliance will set you apart from other candidates.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC, performance marketing, and the financial services sector. Use specific metrics to demonstrate your success in increasing traffic and conversions.
Craft a Compelling Cover Letter: In your cover letter, emphasise your analytical mindset and experience with tools like Google Ads and SEMrush. Mention your understanding of FCA advertising guidelines and how you’ve successfully managed PPC campaigns in the past.
Showcase Relevant Skills: Clearly outline your skills in conversion rate optimisation and A/B testing. Provide examples of how you've used these skills to improve campaign performance and ROI in previous roles.
Prepare for Potential Questions: Anticipate questions related to your experience with data analysis and campaign management. Be ready to discuss specific campaigns you've worked on, the challenges you faced, and how you overcame them.
How to prepare for a job interview at Hays
✨Showcase Your Analytical Skills
As a PPC Specialist, your analytical mindset is crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve conversion rates. Highlight any tools you've used, like Google Analytics or SEMrush, to back up your claims.
✨Demonstrate Your Knowledge of FCA Guidelines
Understanding the regulatory landscape is key in the financial services sector. Familiarise yourself with FCA advertising standards and be ready to explain how you ensure compliance in your campaigns. This will show that you are not only skilled but also responsible.
✨Prepare for A/B Testing Discussions
A/B testing is a vital part of optimising PPC campaigns. Come prepared with examples of tests you've conducted, the hypotheses behind them, and the results achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Highlight Your Multi-Channel Experience
This role involves managing cross-channel campaigns, so it's important to showcase your experience in integrating PPC with email and SMS marketing. Discuss how you've personalised campaigns across different platforms to enhance customer engagement and drive conversions.
