At a Glance
- Tasks: Lead customer growth across all acquisition channels and drive measurable performance.
- Company: A scaling global ads platform at the forefront of tech innovation.
- Benefits: Competitive salary, exposure to industry leaders, and a culture that values creativity.
- Other info: Opportunity for career growth and recognition in a collaborative setting.
- Why this job: Join a dynamic team and make a significant impact in a fast-paced environment.
- Qualifications: Proven experience in performance marketing and strong analytical skills.
The predicted salary is between 75000 - 75000 £ per year.
A scaling global ads platform is seeking a Senior Acquisition Manager to lead and scale customer growth across all acquisition channels. This is a senior, high-impact role suited to a performance marketer who combines strategic ownership with hands-on execution.
The role owns acquisition performance across paid, organic, offline, and emerging channels, driving measurable growth in traffic, conversions, and revenue. It requires a start-up mindset within a mature business environment, with a strong focus on experimentation, optimisation, and delivery at pace.
If you’re looking for an exciting company to join at the forefront of Tech, where you can be part of something bigger than yourself and work alongside a great team, then this could be the perfect next move for you.
Your new role
Key Responsibilities
- Acquisition Strategy and Ownership
- Build and maintain a long-term acquisition roadmap across paid search and social, SEO, AEO, programmatic, affiliates, creator-led, offline, and emerging discovery platforms.
- Define audience segmentation strategies and growth hypotheses to improve efficiency and scale.
- Own channel mix decisions, budgeting, forecasting, and ongoing performance optimisation.
- Execution and Optimisation
- Lead day-to-day execution of acquisition campaigns across digital and offline channels.
- Use A/B and multivariate testing to optimise landing pages, messaging, bidding strategies, and conversion funnels.
- Drive improvements in CTR, conversion rate, ROAS, and LTV to CAC ratios.
- Implement structured experimentation frameworks, documenting learnings and scaling successful initiatives.
- Take full ownership of the acquisition budget, ensuring strong ROI.
- Champion the use of AI and automation to increase efficiency and scale.
- SEO and AEO Leadership
- Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and adaptation to search and AI-led discovery evolution.
- Ensure the platform is optimised for both traditional search engines and generative AI environments.
- Line manage and work closely with the SEO and AEO Manager on strategy, roadmap, and performance.
- Analytics and Reporting
- Define success metrics and build dashboards to track performance across all acquisition channels.
- Analyse data to identify trends, insights, and optimisation opportunities.
- Present clear, actionable recommendations to senior leadership, including CAC, ROAS, and funnel performance.
- Cross-Functional Collaboration
- Partner with Brand, Product, Technology, BI, and Data teams to optimise messaging, user journeys, attribution, and conversion flows.
- Represent Marketing in cross-departmental discussions when required.
- Innovation and Market Awareness
- Evaluate and implement new acquisition tools, platforms, and ad formats.
- Explore emerging channels such as AI search engines and creator-led acquisition.
- Monitor competitor activity and market trends to identify growth opportunities.
What you'll need to succeed
- Proven experience in acquisition, growth, or performance marketing within a digital or online marketplace environment.
- Strong expertise across paid media, SEO, AEO, experimentation, and funnel analytics.
- Experience building acquisition engines from scratch or scaling channels rapidly.
- Highly analytical with strong Excel or Google Sheets skills.
- Hands-on, delivery-focused mindset with comfort operating in fast-moving, ambiguous environments.
- Excellent communication and stakeholder management skills.
- Leadership experience managing and developing small, performance-focused teams.
- Marketplace or classified platform experience is desirable.
What you'll get in return
- Exposure to founders, product teams, and executive stakeholders who deeply value creativity and clear communication.
- Fast-paced growth, autonomy, and the opportunity to build a portfolio of high-impact work recognised across the industry.
- A culture that celebrates excellence, trusts its people, and invests in craft, storytelling, and creative innovation.
Senior Acquisition Manager in London employer: Hays
Join a dynamic and innovative global ads platform in Central London, where as a Senior Acquisition Manager, you'll thrive in a culture that values creativity and excellence. With a hybrid work model, competitive salary, and opportunities for professional growth, you'll be empowered to lead impactful acquisition strategies while collaborating with talented teams. Experience the excitement of working at the forefront of technology in a supportive environment that champions experimentation and rewards your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Acquisition Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hays and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hays are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hays. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Acquisition Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hays:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hays
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
