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- Tasks: Lead marketing strategy, execute impactful campaigns, and manage HubSpot for growth.
- Company: Fast-growing tech SME in Doncaster with a dynamic culture.
- Benefits: 25 days holiday, free parking, PMI, matched pension, and discretionary bonus.
- Other info: Office-based role with remote work option on Fridays and career growth opportunities.
- Why this job: Make a visible impact and shape the future of our marketing engine.
- Qualifications: Experience in B2B SaaS marketing and strong skills in HubSpot and analytics.
The predicted salary is between 36000 - 60000 £ per year.
Hays is exclusively working with a very successful Tech SME in Doncaster to recruit a brand-new position - Head of Marketing. Lead the Strategy. Drive Growth. Own the Impact. An ambitious, fast-growing technology SME based in Doncaster is looking for a Head of Marketing who is ready to take full ownership of our marketing engine. This is a senior, hands-on role where you will shape the strategy and lead the execution. You will run high-impact campaigns, manage HubSpot end-to-end, collaborate with agencies, and present performance insights directly to the leadership team and board. If you love switching between big-picture thinking and rolling up your sleeves to deliver results, this is the role for you. You will own the full marketing funnel - from awareness and content to pipeline creation and revenue contribution - while leading a talented team of three (with growth on the horizon).
What You Will Be Doing:
- Refining and delivering a clear, scalable marketing strategy and roadmap.
- Executing a result-driven marketing plan tied to ARR and growth goals.
- Managing and optimising digital channels for traffic, conversion, and ROI.
- Owning HubSpot: automation, lead scoring, segmentation, and workflows.
- Creating and repurposing high-quality content - blogs, videos, case studies, webinars, and more.
- Partnering closely with Sales to drive a predictable, high-quality pipeline.
- Reporting marketing performance, KPIs, and ROI to leadership and the board.
- Ensuring brand consistency across campaigns, events, and the website.
- Leading, developing, and supporting a growing marketing team.
About You:
- You bring solid experience in B2B SaaS or technology marketing.
- You have a proven track record of generating measurable pipeline growth and commercial impact.
- You are hands-on with HubSpot, Google Ads, LinkedIn Campaign Manager, and analytics tools.
- You are a strong communicator and copywriter with exceptional attention to detail.
- You combine creativity with a commercial, data-driven mindset.
- You are equally energised by defining strategy and rolling up your sleeves to deliver.
- You are an empathetic and effective leader of small teams.
It is imperative that you live within a commutable distance of Doncaster as this is an office-based position (with an option to work at home on a Friday). If you are excited by the opportunity to make a visible impact, build a high-performing marketing engine, and play a pivotal role in our next stage of growth - we would love to hear from you.
25 days holiday plus stats, Free parking, PMI and discounts for family members, 5% matched pension contribution, Discretionary bonus.
Head of Marketing within a SaaS Business employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing within a SaaS Business
✨Tip Number 1
Network like a pro! Reach out to your connections in the SaaS and tech space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements, especially if you’ve driven pipeline growth or improved ROI. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire and reach out directly. Express your interest in their marketing efforts and how you could contribute. It shows initiative and can lead to opportunities that aren’t publicly advertised.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you land that dream job. Plus, applying directly can sometimes give you an edge over other candidates. So, don’t hesitate – get your application in and let’s get you closer to that Head of Marketing role!
We think you need these skills to ace Head of Marketing within a SaaS Business
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B SaaS and any specific achievements that showcase your ability to drive growth and manage marketing strategies.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share your passion for marketing, your hands-on experience with HubSpot, and how you plan to make an impact in our team.
Showcase Your Results: When detailing your past roles, focus on measurable outcomes. We want to see how you've contributed to pipeline growth and ROI in previous positions, so don't hold back on the numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our marketing efforts.
How to prepare for a job interview at Hays
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to SaaS businesses. Be ready to discuss how you've used data to drive growth and optimise campaigns in your previous roles. This shows you understand the importance of analytics in shaping strategy.
✨Showcase Your HubSpot Expertise
Since this role involves managing HubSpot end-to-end, prepare specific examples of how you've utilised HubSpot for automation, lead scoring, and segmentation. Highlight any successful campaigns you've run using the platform to demonstrate your hands-on experience.
✨Prepare for Strategic Discussions
Expect to dive deep into strategic thinking during the interview. Prepare to discuss how you would refine and deliver a scalable marketing strategy for the company. Think about how you can align marketing efforts with sales to create a predictable pipeline.
✨Demonstrate Leadership Skills
As you'll be leading a small team, be ready to share your leadership philosophy and experiences. Discuss how you've developed and supported teams in the past, and be prepared to talk about how you plan to foster growth within your new team.