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- Tasks: Lead engaging digital communications for a major transformation programme.
- Company: Join one of the UK's largest transformation programmes with a focus on innovation.
- Benefits: Competitive pay, hybrid working, and free on-site parking.
- Other info: Collaborative culture with opportunities for continuous improvement and growth.
- Why this job: Shape impactful narratives and drive positive change in a dynamic environment.
- Qualifications: Proven digital communications experience and exceptional storytelling skills.
We're looking for an experienced Digital Communications Manager to play a key role on one of the UK's largest and most complex transformation programmes. This is a high‐impact opportunity for a strategic storyteller who thrives in change environments and knows how to turn complexity into compelling, human‐centred communications that cut through.
You'll lead the planning and delivery of engaging, creative digital communications that bring a major transformation programme to life. Working across channels including SharePoint, email, Teams, video, podcasts and animation, your focus will be on delivering a clear, cohesive narrative that informs, inspires and drives positive behaviour change.
Reporting to the Head of Communications and Engagement, you'll work closely with designers, change specialists, insights leads and senior stakeholders to create standout content that resonates with diverse audiences at pace. A core early priority will be leading the refresh and optimisation of the programme's SharePoint website, ensuring it becomes a clear, engaging and trusted single source of truth.
You'll shape and deliver a consistent digital narrative across all channels, ensuring communications are aligned, impactful and strategically focused. You'll transform complex and technical information into accessible, compelling content tailored to different audiences, while identifying creative opportunities to maximise engagement and innovation.
Working collaboratively across the programme, you'll deliver a wide range of digital outputs - from senior leader podcasts and video updates to animation storyboards, segmented email communications and improved digital user journeys. You'll also play an active role in building a 'one team' culture, supporting continuous improvement and high‐quality delivery.
You'll be an accomplished digital communications professional with exceptional writing, editing and editorial skills, ideally with deep experience of SharePoint‐led communications. You'll have a proven track record of delivering high‐profile digital storytelling in large, complex or matrixed environments and be confident advising senior stakeholders on narrative and channel choice.
You'll be comfortable working at pace, balancing competing priorities, and navigating ambiguity, all while maintaining quality and attention to detail.
Web & Digital Content Manager in Glasgow employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web & Digital Content Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can turn complex ideas into engaging content.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital communications. We want you to feel confident and ready to impress with your storytelling abilities!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Web & Digital Content Manager in Glasgow
Some tips for your application 🫡
Craft Your Story: We want to see your storytelling skills shine! Make sure your application reflects how you can turn complex ideas into engaging narratives. Use examples from your past work that showcase your ability to create compelling content.
Tailor Your Application: Don’t just send a generic CV and cover letter. We’re looking for someone who understands our needs. Tailor your application to highlight your experience with digital communications, especially in transformation programmes, and how you can bring our vision to life.
Showcase Your Digital Savvy: Since this role involves various digital channels, make sure to mention your experience with tools like SharePoint, email campaigns, and multimedia content. We want to know how you’ve used these platforms to engage audiences effectively.
Keep It Clear and Concise: We appreciate clarity! Ensure your application is well-structured and easy to read. Highlight key achievements and skills without overwhelming us with too much information. Remember, less is often more!
How to prepare for a job interview at Hays
✨Know Your Digital Storytelling
Make sure you can articulate your experience in digital storytelling clearly. Prepare examples of how you've transformed complex information into engaging content, especially in a fast-paced environment. This will show that you understand the role's requirements and can deliver.
✨Familiarise Yourself with SharePoint
Since the role involves optimising a SharePoint website, brush up on your SharePoint skills. Be ready to discuss any previous projects where you've used SharePoint effectively, and think about how you would approach the refresh for this programme.
✨Engage with the Audience
Think about the diverse audiences you'll be communicating with. Prepare to discuss how you would tailor your messaging for different groups. Show that you can create content that resonates and drives behaviour change, which is key for this position.
✨Collaborative Mindset
This role requires working closely with various teams. Be prepared to share examples of how you've successfully collaborated with designers, stakeholders, or other departments in the past. Highlight your ability to build a 'one team' culture and support continuous improvement.