Communications and Engagement Lead in Glasgow

Communications and Engagement Lead in Glasgow

Glasgow Full-Time 45000 - 55000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead internal communications for a major transformation programme and engage stakeholders effectively.
  • Company: Join a dynamic team at the forefront of a significant ERP transformation.
  • Benefits: Creative freedom, impactful work, and opportunities to influence change.
  • Other info: Collaborative environment with opportunities for professional growth and creativity.
  • Why this job: Shape communications that drive understanding and engagement in a high-profile project.
  • Qualifications: Proven experience in communications, stakeholder engagement, and content creation.

The predicted salary is between 45000 - 55000 £ per year.

Job Description

The Opportunity
\n An exciting opportunity has arisen for an experienced and highly creative Communications and Engagement Lead to play a key role in one of the country's largest ERP transformation programmes.

This is a high-profile position at the heart of a major programme of change.

You will lead internal communications and engagement activity, ensuring that stakeholders remain informed and engaged while colleagues are fully prepared to adopt and embed sustainable, transformational change.

Working as part of an agile, collaborative programme team, you will turn complex technical, operational and strategic information into clear, compelling and accessible communications.

You will develop engaging narratives, create high-quality materials and deliver coordinated communications across a range of digital and face-to-face channels.
\n What You'll Be Doing
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  • Leading the development and implementation of internal communications and engagement strategies for a major transformation programme
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  • Creating integrated communication plans informed by audience insight, data and programme priorities
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  • Translating detailed technical, operational and project information into clear, concise and engaging content
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  • Developing compelling narratives and key messages that communicate the purpose, benefits and impact of change
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  • Producing high-quality presentations, executive briefings, information packs and stakeholder-facing materials
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  • Identifying, creating and monitoring programme-specific communication assets aligned with brand standards and visual identity
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  • Selecting the most effective channels for different audiences, including social media, video, blogs and online events
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  • Designing and facilitating workshops and group sessions to strengthen stakeholder engagement
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  • Building effective relationships with senior stakeholders, subject-matter experts, content owners and fellow communications professionals
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  • Reviewing and refining materials to ensure accuracy, accessibility, consistency and editorial quality
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  • Establishing success measures for communications activity and using data to monitor and continuously improve performance
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  • Taking ownership of communication deliverables and ensuring outputs are completed accurately, to a high standard and within agreed timescales
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\n What We're Looking For
\n You will be an accomplished communications professional with a proven track record of delivering internal communications, stakeholder engagement or change communications within a complex organisation.
\n You will bring:
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  • Demonstrable success in internal communications, engagement or change management
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  • Experience working within an agile, project-based environment
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  • Exceptional written, verbal and editorial skills
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  • The ability to simplify complex technical or operational information for diverse audiences
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  • Strong stakeholder management, influencing and negotiation skills
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  • Confidence presenting to large audiences and facilitating workshops
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  • Experience developing communication strategies, plans and audience-focused content
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  • Advanced presentation and briefing-material development skills
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  • Strong storytelling, proofreading and content-development capability
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  • Excellent organisational skills and the ability to deliver rapid, practical solutions
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  • Experience tracking communication activity and reporting on progress and impact
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  • An understanding of visual communication, accessibility, information hierarchy and audience-centred design
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\n Digital and Creative Capability
\n You should be confident working across contemporary communications channels and creating visually engaging content. Experience may include:
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  • Social media planning and content delivery
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  • Content management systems and web publishing
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  • Video and digital content production
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  • Online engagement platforms such as Zoom, Mural or Miro
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  • Visual content and design tools such as Canva, Adobe Creative Suite or equivalent platforms
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  • \n Essential Experience
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  • Leading stakeholder engagement through internal or change-related communications
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  • Delivering employee engagement and face-to-face communication activity
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  • Contributing to communications and engagement strategies in the public or private sector
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  • Creating presentations, executive briefings, information packs and other stakeholder materials
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  • Transforming detailed technical or operational information into accessible content for different audiences
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  • \n Desirable Experience The following would be advantageous but is not essential:
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  • IOIC accreditation
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  • CIPR membership or accreditation
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  • Experience within the higher education sector
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  • Familiarity with business improvement and agile ways of working
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  • Experience supporting large-scale technology, transformation or business-change programmes
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  • Experience working within corporate branding, visual identity and communications style guidelines
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\n Why Apply?
\n This is an opportunity to shape communications at the centre of a significant transformation programme.

You will have the scope to introduce creative approaches, influence senior stakeholders and develop communications that directly support understanding, engagement and the successful adoption of change.

If you are a confident, creative and delivery-focused communications professional who can bring clarity to complexity, we would be delighted to hear from you.
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Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers.

By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays. co. uk
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Communications and Engagement Lead in Glasgow employer: Hays

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Contact Details:

Hays Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Communications and Engagement Lead in Glasgow

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hays and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hays are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hays. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Communications and Engagement Lead in Glasgow

Internal Communications
Stakeholder Engagement
Change Management
Agile Project Management
Written Communication Skills
Verbal Communication Skills
Editorial Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Hays:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Hays

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Hays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.