Digital Marketing Specialist

Role: Digital Marketing SpecialistReports to: Head of Marketing Duration: 12 months FTC Salary: £35,000 – £40,000 pa £19 – £25 per hourHours: 35 hours per week. Monday – Friday 09:00 – 17:00Location: 3 days in Tongwell, 2 days from home

Your New Role:

In this role, you will be responsible for supporting the Digital Brand Marketing Manager with the development, delivery, and optimisation of national media campaigns to support the sales objectives for key business areas such as Product Launches and Top End Vehicles.

You'll also:

• Collaborate with the creative team, media agencies, and external partners to deliver best-in-class campaigns across digital, social, outdoor, experiential and broadcast platforms.
• Maximise media efficiency and impact through appropriate media planning. Integrate and exploit new media opportunities within all relevant campaigns to prospects and existing customers.
• Have a good understanding of the creative and media process with the ability to confidently contribute to the development process, working closely in partnership with our creative and media agencies.
• Collaborate with internal cross-functional teams, including product, sales, and PR, to align marketing strategies with overall business goals.
• Focus on leveraging analytics to drive insights, execution and optimisation of digital campaigns in order to drive the lead opportunity.
• Ensure brand consistency and campaign efficiency by working closely with the Region Europe Content Hub Team, maximising use of central assets where relevant.
• Monitor and analyse campaign performance, using data-driven insights to optimise ongoing and future marketing initiatives.
• Provide detailed reports and presentations to senior management, showcasing campaign effectiveness and ROI.
• Support in controlling budgets to meet plans and manage ongoing financial administration, ensuring a process is followed for the generation of all purchase orders, invoices and accruals.

What You'll Need to Succeed:

• Proven experience in marketing, preferably within the luxury automotive or premium consumer goods industry.
• Demonstrated success in delivering high-impact marketing campaigns, essential experience in paid media campaigns and product launches.
• Strong understanding of digital marketing channels, including VOD, social media, and experiential marketing.
• Clear understanding of the marketing funnel and how to align campaign strategies with customer journeys.
• Experience using data analysis and reporting dashboards to identify campaign insights and optimise performance.
• Experience of managing and partnering with creative & media agencies.
• Attention to detail, excellent organisational skills and the ability to manage multiple projects and responsibilities.
• Analytical tendencies with a natural curiosity to measure, test and learn to get the best results.
• Ability to succeed in a fast-paced, rapidly evolving and changing environment.
• Advanced presentation skills and ability to influence and negotiate at a senior level.

What You'll Receive in Return:

• Opportunity: To work with a leading automotive brand.
• Modern Facilities: The recently refurbished headquarters in Tongwell, Milton Keynes, offers amenities such as an onsite café, hot desks, and free parking.
• Technology: Contingent workers receive their own laptop.
• Hybrid Working: Enjoy a balance of working from home (3 days a week) and office-based work (2 days a week, Monday to Friday).
• Silent Room: A dedicated space in the Tongwell office for prayer or reflection.
• Long-Term Career Progression: Potential for permanent roles.

What You'll Need to Succeed:

Proven experience in marketing, preferably within the luxury automotive or premium consumer goods industry.

Demonstrated success in delivering high-impact marketing campaigns, essential experience in paid media campaigns and product launches.

Strong understanding of digital marketing channels, including VOD, social media, and experiential marketing.

Clear understanding of the marketing funnel and how to align campaign strategies with customer journeys.

Experience using data analysis and reporting dashboards to identify campaign insights and optimise performance.

Experience of managing and partnering with creative & media agencies.

Attention to detail, excellent organisational skills and the ability to manage multiple projects and responsibilities.

Analytical tendencies with a natural curiosity to measure, test and learn to get the best results.

Ability to succeed in a fast-paced, rapidly evolving and changing environment.

Advanced presentation skills and ability to influence and negotiate at a senior level.