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- Tasks: Lead digital marketing strategies and campaigns to boost growth in the hair and beauty sector.
- Company: Join a dynamic team focused on driving commercial success through innovative digital marketing.
- Benefits: Enjoy a fast-paced environment with opportunities for professional growth and development.
- Why this job: Make a real impact while staying ahead of digital trends and technologies.
- Qualifications: 4+ years in digital marketing; expertise in SEO, SEM, and social media required.
- Other info: Master's degree preferred; industry certifications are a plus.
The predicted salary is between 28800 - 42000 £ per year.
A dynamic, results-driven professional with a passion for digital marketing and a proven track record of driving commercial growth. You thrive in a fast-paced environment and are eager to make a tangible impact in the hair and beauty sector.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with commercial goals.
- Manage and optimise all digital channels, including website, social media, and email marketing.
- Lead innovative digital campaigns to increase membership recruitment and retention.
- Identify and capitalise on new digital opportunities to drive revenue and membership growth.
- Collaborate with senior management to align digital initiatives with overall business objectives.
- Utilise advanced analytics tools to track performance and inform strategic decisions.
- Present comprehensive reports to senior management, demonstrating the commercial impact and ROI of digital initiatives.
- Stay at the forefront of digital marketing trends and technologies.
Qualifications
- Relevant qualification in Digital Marketing, Business, or related field; a master\’s degree is preferred.
- 4+ years of experience in digital marketing.
- Proven track record of driving commercial growth through digital channels.
- Expertise in SEO, SEM, social media marketing, and email marketing strategies.
- Strong analytical skills with experience in data-driven decision making.
- Excellent team management abilities.
- Outstanding communication and presentation skills, particularly in presenting complex ROI data to non-technical stakeholders.
- Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, social media management platforms).
- Industry certifications (e.g., Google Analytics, HubSpot Inbound Marketing) are a plus.
Digital Marketing Manager employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in the hair and beauty sector. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Showcase your experience with specific digital marketing tools like Google Analytics and AdWords. Be prepared to discuss how you've used these tools to drive commercial growth in your previous roles.
✨Tip Number 3
Prepare examples of successful digital campaigns you've led, focusing on the results achieved. Highlight your ability to increase membership recruitment and retention through innovative strategies.
✨Tip Number 4
Practice presenting complex data in a clear and engaging way. Since you'll need to report on ROI and performance metrics, being able to communicate these insights effectively to non-technical stakeholders is crucial.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, especially focusing on your achievements in driving commercial growth. Use metrics to quantify your success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the hair and beauty sector. Mention specific campaigns you've led and how they align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasize your expertise in SEO, SEM, social media marketing, and email marketing strategies. Include any industry certifications you hold, as these can set you apart from other candidates.
Showcase Analytical Abilities: Demonstrate your strong analytical skills by providing examples of how you've used data-driven decision-making in past roles. Mention specific tools like Google Analytics that you are proficient in.
How to prepare for a job interview at Hays
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the measurable results you achieved. This will demonstrate your hands-on experience and ability to drive commercial growth.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any advanced analytics tools you've utilized, like Google Analytics, and how they helped shape your strategies.
✨Align with Company Goals
Research the company's current digital initiatives and be ready to discuss how your strategies can align with their commercial goals. Showing that you understand their business objectives will set you apart as a candidate who is not only skilled but also strategic.
✨Prepare for ROI Discussions
Since presenting ROI data to non-technical stakeholders is part of the job, practice explaining complex data in simple terms. Prepare a few key metrics from your past work that illustrate your impact on revenue and membership growth.
