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For Companies At a Glance
- Tasks: Create engaging copy for digital campaigns that boost customer engagement and retention.
- Company: Join a top telecommunications provider focused on building trust through communication.
- Benefits: Enjoy hybrid work options and a competitive daily rate of £350.
- Why this job: Be part of a dynamic team shaping customer relationships with innovative strategies.
- Qualifications: Bachelor’s degree or equivalent experience in marketing, with 2-4 years in copywriting.
- Other info: Contract runs until June 2025, with potential for extension.
The predicted salary is between 36000 - 60000 £ per year.
Join a leading telecommunications provider as a Copywriter!
Our client has an opportunity to re-create how they engage our customers. They no longer want to think about communication as a functional marketing lever but as a tool to build a relationship of trust and engagement. You’ll be working as part of a team dedicated to developing our data-driven engagement strategy.
Location: United Kingdom (hybrid – twice per week on-site)
Daily Rate: £350 per day through umbrella
Contract Length: until end of June 2025 (with visibility to extend)
Key Responsibilities:
- Digital-first Copywriting: Write engaging and persuasive email copy for campaigns that drive customer engagement, retention, and conversions.
- Multi-Channel Messaging: Create consistent and effective copy for all channels, such as push notifications, in-app messaging, SMS, to ensure a unified customer experience.
- Personalisation & Segmentation: Collaborate with the agile squad to develop segmented and personalised content based on customer behaviour, preferences, and lifecycle stage.
- A/B Testing: Craft multiple versions of copy for A/B testing to optimise open rates, click-through rates, and overall campaign performance.
- Brand Voice & Tone: Ensure all content aligns with the brand’s voice and tone, adapting messaging to suit different customer segments and stages of the customer journey.
- Collaboration: Work closely with designers, data analysts, and CRM managers to develop and execute campaigns.
- Content Optimisation: Continuously analyse the performance of campaigns and use insights to optimise future content and improve customer engagement.
Key Requirements:
- Education: Bachelor’s degree in marketing, Communications, Journalism, English, or a related field, or equivalent work experience.
- Experience: 2-4 years of experience in copywriting, preferably in CRM, email marketing, or digital marketing.
- Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Creative & Strategic Thinking: Ability to think creatively while also considering the data and strategic goals behind each campaign.
- Analytical Skills: Comfortable analysing campaign results and adjusting messaging to improve engagement and conversion rates.
- Communication Skills: Excellent interpersonal and communication skills to work cross-functionally with marketing, data, and design teams.
Start Date: ASAP
Copywriter employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and copywriting. Understanding what works in the current landscape will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Showcase your ability to write for different channels by preparing a portfolio that includes examples of email campaigns, SMS messages, and push notifications. This will highlight your versatility and understanding of multi-channel messaging.
✨Tip Number 3
Network with professionals in the telecommunications and marketing sectors. Attend industry events or join relevant online communities to connect with potential colleagues and learn more about the company culture.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and data analysis. Be ready to share specific examples of how you've used insights from previous campaigns to optimise content and improve engagement.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in copywriting, particularly in digital marketing and CRM. Use specific examples that demonstrate your ability to create engaging content and drive customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for copywriting and your understanding of the telecommunications industry. Mention how your skills align with the company's goal of building trust and engagement with customers.
Showcase Your Writing Skills: Include samples of your previous work that reflect your writing style and versatility. If possible, provide examples of A/B testing results or campaigns you’ve worked on that demonstrate your impact on engagement and conversions.
Highlight Collaboration Experience: Emphasise any experience you have working in cross-functional teams. Mention specific projects where you collaborated with designers, data analysts, or other stakeholders to achieve campaign goals.
How to prepare for a job interview at Hays
✨Showcase Your Writing Skills
Prepare a portfolio of your best copywriting work to share during the interview. Highlight pieces that demonstrate your ability to engage and persuade, especially in digital formats like emails or social media.
✨Understand the Brand Voice
Research the telecommunications provider's brand voice and tone before the interview. Be ready to discuss how you would adapt your writing style to align with their messaging and customer engagement strategies.
✨Be Data-Driven
Familiarise yourself with A/B testing and data analysis in copywriting. Be prepared to discuss how you've used data to inform your writing decisions and improve campaign performance in past roles.
✨Collaborate Effectively
Emphasise your experience working with cross-functional teams. Share examples of how you've collaborated with designers, analysts, or other stakeholders to create cohesive campaigns that drive results.
