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- Tasks: Create engaging copy for digital campaigns that boost customer engagement and retention.
- Company: Join a top telecommunications provider focused on building trust through communication.
- Benefits: Enjoy hybrid work options, competitive daily rates, and potential contract extension.
- Why this job: Be part of a dynamic team shaping customer relationships with innovative strategies.
- Qualifications: Bachelor’s degree or equivalent experience in marketing or related fields required.
- Other info: Contract runs until June 2025, with opportunities for growth and collaboration.
The predicted salary is between 42000 - 70000 £ per year.
Join a leading telecommunications provider as a Copywriter!
Job Overview: Our client has an opportunity to re-create how they engage our customers. They no longer want to think about communication as a functional marketing lever but as a tool to build a relationship of trust and engagement. You’ll be working as part of a team dedicated to developing our data-driven engagement strategy.
Location: United Kingdom (hybrid – twice per week on-site)
Daily Rate: £350 per day through umbrella
Contract Length: until end of June 2025 (with visibility to extend)
Key Responsibilities:
- Digital-first Copywriting: Write engaging and persuasive email copy for campaigns that drive customer engagement, retention, and conversions.
- Multi-Channel Messaging: Create consistent and effective copy for all channels, such as push notifications, in-app messaging, SMS, to ensure a unified customer experience.
- Personalisation & Segmentation: Collaborate with the agile squad to develop segmented and personalised content based on customer behaviour, preferences, and lifecycle stage.
- A/B Testing: Craft multiple versions of copy for A/B testing to optimise open rates, click-through rates, and overall campaign performance.
- Brand Voice & Tone: Ensure all content aligns with the brand’s voice and tone, adapting messaging to suit different customer segments and stages of the customer journey.
- Collaboration: Work closely with designers, data analysts, and CRM managers to develop and execute campaigns.
- Content Optimisation: Continuously analyse the performance of campaigns and use insights to optimise future content and improve customer engagement.
Key Requirements:
- Education: Bachelor’s degree in marketing, Communications, Journalism, English, or a related field, or equivalent work experience.
- Experience: 2-4 years of experience in copywriting, preferably in CRM, email marketing, or digital marketing.
- Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Creative & Strategic Thinking: Ability to think creatively while also considering the data and strategic goals behind each campaign.
- Analytical Skills: Comfortable analysing campaign results and adjusting messaging to improve engagement and conversion rates.
- Communication Skills: Excellent interpersonal and communication skills to work cross-functionally with marketing, data, and design teams.
Start Date: ASAP
Copywriter employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and copywriting. Understanding what works in the current landscape will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Showcase your ability to write for different channels by preparing a portfolio that includes examples of email campaigns, SMS messages, and push notifications. This will highlight your versatility and understanding of multi-channel messaging.
✨Tip Number 3
Network with professionals in the telecommunications and marketing sectors. Attend industry events or join relevant online communities to connect with potential colleagues and learn more about the company culture.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and data analysis. Be ready to share specific examples of how you've used these techniques to improve campaign performance in your previous roles.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Copywriter in this telecommunications company. Tailor your application to highlight relevant experience in digital copywriting and customer engagement.
Showcase Your Writing Skills: Include samples of your best writing work that demonstrate your ability to create engaging and persuasive copy. Focus on examples that reflect your experience with email campaigns, multi-channel messaging, and A/B testing.
Highlight Relevant Experience: Emphasise your 2-4 years of experience in copywriting, particularly in CRM or digital marketing. Mention any specific projects where you collaborated with teams to develop data-driven content strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for building customer relationships through effective communication. Make sure to align your tone with the brand's voice and values.
How to prepare for a job interview at Hays
✨Showcase Your Writing Skills
Prepare a portfolio of your best copywriting work to share during the interview. Highlight pieces that demonstrate your ability to engage and persuade, especially in digital formats like emails or social media.
✨Understand the Brand Voice
Research the telecommunications provider's brand voice and tone before the interview. Be ready to discuss how you would adapt your writing style to align with their messaging and customer engagement strategies.
✨Be Ready for A/B Testing Scenarios
Familiarise yourself with A/B testing concepts and be prepared to discuss how you would approach creating different versions of copy. Think about how you would analyse results and optimise content based on data.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be prepared to share examples of past collaborations. Discuss how you effectively communicated with designers, data analysts, or other stakeholders to achieve campaign goals.
