At a Glance
- Tasks: Lead the creation of engaging content and manage distribution across various channels.
- Company: Join a Taunton-based company specialising in marine data and digital navigation.
- Benefits: Enjoy a competitive rate, 35 days annual leave, hybrid work, and free parking.
- Why this job: Make a real impact by shaping narratives that resonate globally and enhance brand visibility.
- Qualifications: 5+ years in content creation, strong copywriting skills, and digital marketing expertise required.
- Other info: This is a 6-month contract role; local applicants only for hybrid working.
The predicted salary is between 68000 - 85000 £ per year.
Your new company is based in Taunton and specialises in marine data. This role is a contract for 6 months and is hybrid; however, you must be based locally to enable you to attend work in Taunton. The role is on an umbrella basis of £340 per day, with working hours Monday–Friday, 8 hours per day.
The Content Marketing Manager will be at the heart of delivering the company's content strategy, driving the creation of engaging and impactful content, and producing high-quality brand assets that amplify the company's global position. You will play a key role in shaping consistent and compelling communications across all channels, influencing customer, partner, and stakeholder perceptions to drive desired behaviours and outcomes.
Working closely with the Head of Brand and Content and the Campaigns team, you will lead the development of creative assets across owned, earned, and paid channels—including the corporate website, social media platforms, events, and speaker engagements. Your contributions will be instrumental in supporting integrated marketing campaigns, thought leadership initiatives, and corporate brand building.
As a visionary storyteller, your expertise will be vital in crafting targeted and impactful communications that highlight the organisation's innovative solutions and position its next-generation products as the premier choice in digital navigation. With a focus on delivering high-quality content tailored to diverse audiences, you will help enhance company brand visibility, drive engagement, and support business growth objectives.
This role offers an exciting opportunity to make a tangible impact by shaping narratives that resonate with global audiences, reinforcing the company's market leadership, and promoting its pioneering vision in the evolving world of digital navigation.
- Manage the end-to-end production of content assets, including blogs, articles, social media posts, videos, infographics, case studies, and whitepapers focusing on crafting impactful content that resonates with target audiences and supports the customer journey—from awareness and education to consideration and purchase.
- Oversee content distribution across owned, earned, and paid channels, ensuring that all outputs are optimised for their respective platforms and audiences.
- Maintain a content calendar, ensuring timely delivery of materials to support marketing campaigns, product launches, and key events.
- Ensure all content aligns with brand guidelines, tone of voice, and messaging standards, delivering high-quality and impactful communications.
- Monitor performance metrics and use data-driven insights to optimise content effectiveness and inform future production.
- Collaborate with internal teams and our agencies to produce multimedia content, maintaining seamless communication and workflows.
- Support the implementation of marketing campaigns by creating and deploying content that aligns with campaign objectives and target audience needs.
- Collaborate with and support the Head of Brand and Content to shape the overarching content strategy, ensuring alignment with organisational goals and marketing objectives.
- Contribute to the planning and ideation process, identifying key themes, formats, and channels to effectively engage target audiences across the customer journey.
- Analyse market trends, customer insights, research, and competitor activities to inform content priorities and opportunities for differentiation and brand activation.
- Provide input on messaging frameworks to maintain brand consistency and enhance integrated marketing campaigns with planned thought leadership and high-value content.
- Coordinate with cross-functional teams, including Campaigns, Digital, and Product Marketing, to ensure the content plan aligns with broader marketing and business strategies.
What you'll need to succeed:
- Minimum 5 years experience in a similar role
- Content creation experience
- Copywriting skills
- Campaign concept – be able to take ideas and create email marketing, videoing, blog posts, speech writing
- Ability to tailor content to different audiences
- Creative & good at storytelling
- Ability to understand technical wording
- A background in maritime would be ideal, but not essential.
- Background in a marketing team within a tech org or B2B industry
- Ability to adapt to a complex range of audiences – commercial side to drive sales and government side/public sector comms – commercial and corporate
- Digital marketing skills- on-page SEO / Social media – LinkedIn, X, YouTube, Facebook etc.
What you'll get in return:
- Excellent rate of pay
- 35 days annual leave
- Hybrid working
- Free parking on site
- Pension contribution
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Content Marketing Manager employer: Hays
Contact Detail:
Hays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with the marine data industry and the specific challenges it faces. This knowledge will help you tailor your conversations and demonstrate your understanding of the sector during interviews.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of past content campaigns you've led. Be ready to discuss how you crafted narratives that engaged diverse audiences and drove results.
✨Tip Number 3
Network with professionals in the marine and tech industries, especially those involved in content marketing. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and content creation. Being knowledgeable about current tools and strategies will position you as a forward-thinking candidate who can contribute to the company's goals.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation, copywriting, and digital marketing. Emphasise any previous roles where you managed content strategies or campaigns, especially in tech or B2B environments.
Craft a Compelling Cover Letter: Use your cover letter to showcase your storytelling ability. Explain how your skills align with the company's needs and how you can contribute to their content strategy. Mention your understanding of the maritime industry if applicable.
Showcase Your Work: Include links or attachments of your previous content work, such as blogs, articles, or social media posts. This will demonstrate your ability to create engaging and impactful content that resonates with diverse audiences.
Highlight Relevant Skills: In your application, make sure to mention specific skills that are crucial for this role, such as SEO knowledge, campaign management, and the ability to adapt content for different platforms and audiences.
How to prepare for a job interview at Hays
✨Showcase Your Storytelling Skills
As a Content Marketing Manager, your ability to craft compelling narratives is crucial. Prepare examples of your past work that demonstrate how you've effectively engaged different audiences through storytelling.
✨Understand the Company’s Brand and Audience
Research the company’s brand guidelines and target audience before the interview. Be ready to discuss how you can tailor content to resonate with their specific customer segments, especially in the maritime sector.
✨Prepare for Technical Discussions
Given the technical nature of the products, brush up on relevant terminology and concepts related to digital navigation. This will help you communicate effectively and show your understanding of the industry.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you’ve used performance metrics to inform your content strategies in the past. Highlight any tools or methods you’ve employed to optimise content effectiveness based on data insights.