At a Glance
- Tasks: Shape product strategy and drive growth across key categories.
- Company: Join a market leader in innovation with a collaborative culture.
- Benefits: Flexible working, 33 days leave, bonus scheme, and discounts.
- Other info: Exciting career growth opportunities in a dynamic environment.
- Why this job: Make a real impact on product performance and customer experiences.
- Qualifications: Experience in product marketing and strong analytical skills.
The predicted salary is between 54000 - 66000 £ per year.
Join a market-leading organisation at the forefront of innovation, designing award-winning products across well-known brands. With a strong commitment to investing in both cutting-edge technology and its people, this business fosters a collaborative, inclusive culture where every employee plays a part in delivering outstanding customer experiences.
Driven by a shared purpose to create better, more sustainable solutions, the organisation combines engineering excellence with a customer-first mindset – making it an exciting place for ambitious product and marketing professionals to grow their careers.
As a Product Marketing Manager, you will play a pivotal role in shaping product strategy, driving commercial performance, and delivering growth across key product categories. This is a highly strategic, insight-driven role focused on product performance – not brand campaigns – ideal for someone who thrives on data-led decision-making.
You will:
- Own and execute product marketing strategies, including positioning, pricing, and go-to-market plans.
- Lead new product launches, working closely with design and cross-functional teams to ensure on-time, high-impact delivery.
- Analyse category performance, using data insights to identify opportunities and drive improvements.
- Conduct market and competitor analysis to inform strategic direction.
- Manage product lifecycle and portfolio optimisation, including range reviews and customer segmentation.
- Act as the voice of the customer, ensuring products meet real-world needs.
- Collaborate across marketing, sales, manufacturing, and demand planning to align strategies and commercial outcomes.
This is a hands-on, commercially focused position where you’ll influence key business decisions and directly impact market share and profitability.
To excel in this role, you’ll bring a combination of commercial insight, strategic thinking, and strong stakeholder management skills. Key requirements include:
- Proven experience in product marketing, product management, or related roles (ideally in consumer goods, home improvement, or tech).
- Strong commercial acumen with experience in P&L, pricing, or budgeting.
- Data-driven mindset with excellent analytical capabilities.
- Ability to manage multiple projects and stakeholders effectively.
- Excellent communication and presentation skills, with the ability to influence at all levels.
- Customer-centric approach with a passion for innovation.
Additionally, you will ideally have:
- At least 3 years’ experience across marketing, channel management, or product development.
- Strong organisational skills and attention to detail.
- A proactive, problem-solving mindset and creative approach.
- Technical understanding of products or manufacturing (beneficial but not essential).
This is offered as a permanent position, with a salary of 50,000 - 70,000, dependent on experience. Other benefits include flexible / hybrid working, 33 days annual leave (including bank holidays), bonus scheme, pension, a cycle-to-work scheme, discounted online shopping, amongst others.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Jessica Dando. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Product Marketing Manager in Cheltenham employer: Hays
Join a vibrant secondary school that prioritises excellence in education and fosters a supportive community for both students and staff. As the Head of Mathematics, you will benefit from a competitive salary, ongoing professional development opportunities, and a collaborative work culture that encourages innovation and growth. This role not only allows you to lead a dedicated team but also to make a significant impact on student achievement in a welcoming environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Cheltenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hays and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hays are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hays. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Cheltenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hays:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hays
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
