Are you a CRM communications specialist with a passion for creating engaging customer journeys and delivering high-impact campaigns? We are looking for an experienced CRM Communications Manager to support the planning, execution, and optimisation of CRM communications across multiple customer touchpoints.
This is an exciting opportunity to play a key role in delivering customer-centric communications that drive engagement, retention, and revenue while working with a wide range of stakeholders across marketing, analytics, customer experience, and technology teams.
Contract - 6 months
Location - UB7 0GB (2 days per week on-site)
Pay - attractive daily rate (inside IR35)
Start date - ASAP
The Role
As a CRM Communications Manager, you will be responsible for planning, building, and delivering CRM communications across marketing campaigns, customer life cycle programmes, service communications, and disruption management activities. You will ensure all communications are delivered on time, accurately, and in line with brand guidelines and customer communication strategies.
Key Responsibilities
Plan, develop, and execute CRM communications across multiple customer touchpoints and channels.
Create compelling, customer-focused content and copy aligned with brand tone of voice.
Manage campaign builds, QA processes, testing, deployment, and performance tracking.
Develop and optimise customer life cycle journeys using automation and segmentation.
Partner with analytics teams to define target audiences, measure campaign performance, and generate actionable insights.
Drive a test-and-learn approach to improve campaign effectiveness and customer engagement.
Support the evolution of omni-channel communications and reduce reliance on a single channel.
Ensure consistency and quality of customer communications across all channels and touchpoints.
Collaborate with cross-functional teams including Customer Experience, Brand, Commercial, Analytics, and CRM technology teams.
Act as a key contributor during customer disruption or crisis communication activities.
Skills & Experience Required
Proven experience delivering successful CRM campaigns and customer communication programmes....
CRM Communications Manager in West Drayton employer: Hays Talent Solutions
Join a dynamic and innovative technology provider in Birmingham, where we prioritise employee growth and development. Our collaborative work culture fosters creativity and technical excellence, offering you the chance to enhance your skills while delivering exceptional customer service. With competitive pay and a supportive environment, this role as a Customer Engineer is not just a job, but a pathway to a rewarding career in the tech industry.
