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- Tasks: Lead the marketing function, enhancing brand and digital presence for a growing manufacturing company.
- Company: Join a modern, innovative manufacturing company in Dungannon with strong customer relationships.
- Benefits: Competitive salary of £35,000, pension, flexible hours, and hybrid working options.
- Other info: High visibility role with opportunities for personal and professional growth.
- Why this job: Shape an in-house marketing team and make a real impact on brand and lead generation.
- Qualifications: Proven marketing experience, strong digital skills, and a content-driven mindset.
The predicted salary is between 35000 - 35000 £ per year.
Your new company Hays are working exclusively with a growing manufacturing company based in Dungannon. The business blends long-standing customer relationships with a modern, innovation-led approach to manufacturing. As part of a key investment in growth, the company is bringing marketing in-house for the first time.
Your new role As Marketing Lead, you will take ownership of the brand and digital presence, building a practical marketing function that supports a relationship-led sales team and drives stronger inbound enquiries. This is a broad, hands-on role, and you will work closely with senior stakeholders and spend time on-site capturing the real story behind the people, the product, and the innovation.
Key responsibilities will include:
- Leading the redevelopment of the website, then conducting ongoing content and improvements.
- Building simple, effective inbound lead generation, including web forms, landing pages, and conversion-focused content.
- Creating and coordinating content that shows real-world impact, including case studies, customer stories, photography, and video.
- Developing sales enablement collateral that supports a relationship-led sales approach.
- Ensuring consistent brand messaging and positioning across all channels.
- Organising and managing marketing activities, campaigns, and content schedules.
- Supporting internal communications that strengthen culture, safety, and inclusion.
What you'll need to succeed:
- Proven experience in a broad marketing role, with accountability for both strategy and delivery.
- Strong digital fundamentals, with confidence in improving websites and turning traffic into enquiries.
- A practical, content-led mindset, with a track record of turning real stories into compelling assets.
- Strong stakeholder management skills, with the ability to influence, bring clarity, and keep momentum.
- Confidence working autonomously as a standalone hire, while knowing when to pull others in.
- Willingness to travel occasionally to local sites for content.
- Experience in manufacturing, construction, or a B2B product environment will be beneficial.
What you'll get in return:
- The opportunity to build and shape an in-house marketing function from the ground up.
- High visibility and real ownership, with direct impact on brand, website performance, and lead generation.
- Salary guidance of £35,000, plus pension, with flexibility available for the right person.
- Working hours with flexibility around start and finish times, with hybrid working open for discussion.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email or call Matthew. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Marketing Lead employer: HAYS Specialist Recruitment
Contact Detail:
HAYS Specialist Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in digital marketing or content creation. This is your chance to demonstrate how you can drive inbound enquiries and enhance brand presence.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your marketing strategies can support their sales team. Tailor your responses to show how you can bring clarity and momentum to their marketing function.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can help us build strong marketing functions from the ground up.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about building a brand and driving lead generation. Share your experiences that highlight your passion and creativity in the field.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in digital marketing and content creation, and don’t forget to mention any past successes that align with the responsibilities listed in the job description. We love seeing how you can fit into our vision!
Be Authentic and Personal: We’re looking for someone who can tell a story, so don’t be afraid to inject some personality into your application. Share real-world examples of your work and how it made an impact. This is your chance to connect with us on a personal level!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at HAYS Specialist Recruitment
✨Know the Company Inside Out
Before your interview, make sure you research the manufacturing company thoroughly. Understand their products, values, and how they blend traditional relationships with innovation. This will help you tailor your answers and show that you're genuinely interested in their mission.
✨Showcase Your Digital Savvy
Since the role involves improving the website and driving inbound enquiries, be prepared to discuss your experience with digital marketing tools and strategies. Bring examples of past projects where you've successfully increased traffic or generated leads through effective content.
✨Prepare Real-World Examples
The company is looking for someone who can turn real stories into compelling marketing assets. Prepare case studies or examples from your previous roles that demonstrate your ability to create impactful content, whether it's photography, video, or written material.
✨Demonstrate Stakeholder Management Skills
As you'll be working closely with senior stakeholders, be ready to discuss how you've influenced and collaborated with others in the past. Highlight specific instances where you've brought clarity to a project or kept momentum going, as this will show your ability to thrive in a hands-on role.