At a Glance
- Tasks: Lead marketing for a new SaaS product and create engaging B2B content.
- Company: Join a growing engineering-led solutions business in Northern Ireland.
- Benefits: Salary between £35,000 to £40,000 with hybrid working options.
- Other info: Flexible hours and a chance to make a real impact in a dynamic environment.
- Why this job: Take ownership of brand messaging and launch an innovative digital platform.
- Qualifications: 3+ years in B2B marketing and experience with SaaS or digital platforms.
The predicted salary is between 35000 - 40000 € per year.
Your new company Hays are working exclusively with a growing, engineering-led solutions business supporting manufacturers across Northern Ireland. This is an exciting time for the company as they are in the development stage of an innovation digital platform and the product marketing manager will play a central role in its launch.
Your new role As Product Marketing Manager, you will own day-to-day marketing activity while shaping the go-to-market approach for a new SaaS-style product. This is a hands-on role for someone who can plan campaigns, create strong B2B content, and keep brand presence consistent across channels.
Key responsibilities:- Build and deliver integrated digital marketing campaigns and content calendars.
- Own and protect brand messaging across all channels.
- Grow an active LinkedIn presence and community.
- Create content for LinkedIn, the website, email campaigns, and case studies.
- Plan and execute PR activity, including press releases and industry exposure.
- Improve website performance through SEO best practice.
- Run and optimise paid campaigns across Google Ads and LinkedIn.
- Track and report performance using analytics tools such as Google Analytics.
- Manage email marketing campaigns, newsletters, and marketing database growth.
- At least 3 years' experience in a B2B marketing role.
- Degree (or equivalent) in Marketing, Communications, or a related field.
- Experience marketing SaaS, digital platforms, or technology-led solutions.
- Strong planning skills and evidence of delivering campaigns end-to-end.
- Experience managing LinkedIn (Sales Navigator experience is a plus).
- Solid grounding in SEO and digital marketing fundamentals.
- Experience with email platforms (e.g. Mailchimp or similar).
- Paid advertising experience (Google Ads and or social ads).
- Salary of £35,000 to £40,000.
- Hybrid working: 3 days in the office, 2 days remote.
- Working hours are typically Mon to Fri, 08:00 to 16:30, with flexibility considered.
- The chance to take real ownership of brand and content, and help bring a new digital product to market.
Product Marketing Manager in Lisburn employer: HAYS Specialist Recruitment
Hays is an exceptional employer, offering a dynamic work environment where innovation thrives. As a Product Marketing Manager, you will enjoy the benefits of hybrid working, competitive salary, and the opportunity to take ownership of exciting marketing initiatives for a cutting-edge digital platform. With a strong focus on employee growth and a collaborative culture, Hays supports your professional development while making a meaningful impact in the engineering-led solutions sector across Northern Ireland.
Contact Detail:
HAYS Specialist Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Lisburn
✨Tip Number 1
Get your LinkedIn game on point! Start by connecting with industry professionals and engaging with their content. Share your insights and experiences related to product marketing to build your personal brand.
✨Tip Number 2
Don’t just wait for job openings to pop up; reach out directly to companies you admire. A quick message expressing your interest can go a long way. We love proactive candidates!
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your past successes in B2B marketing. Use specific examples that highlight your skills in campaign planning and execution.
✨Tip Number 4
Apply through our website for the best chance of getting noticed. Tailor your application to reflect your understanding of the role and how you can contribute to launching that exciting new digital platform!
We think you need these skills to ace Product Marketing Manager in Lisburn
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B marketing, especially with SaaS and digital platforms. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our exciting new digital platform. Keep it engaging and relevant to the job description.
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've managed. Share metrics and outcomes to demonstrate your impact. We love numbers that tell a story about your success in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at HAYS Specialist Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you understand the SaaS product you'll be marketing. Research its features, benefits, and how it stands out from competitors. This will help you answer questions confidently and show your passion for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of successful B2B marketing campaigns you've managed. Be ready to discuss your planning process, execution, and the results achieved. This will demonstrate your hands-on experience and ability to deliver impactful marketing strategies.
✨Engage with Their Brand Online
Before the interview, engage with the company's LinkedIn presence. Comment on their posts or share relevant content. This shows your interest in their brand and gives you insights into their messaging, which can be useful during the interview.
✨Brush Up on Analytics Tools
Familiarise yourself with Google Analytics and any other analytics tools mentioned in the job description. Be prepared to discuss how you've used data to track campaign performance and make informed decisions in your previous roles.
