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- Tasks: Lead and innovate our CRM strategy to enhance customer engagement and drive revenue.
- Company: Join a forward-thinking organisation focused on customer-centric strategies and collaboration.
- Benefits: Enjoy a civil service pension, generous annual leave, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity, data-driven decisions, and impactful customer journeys.
- Qualifications: 5 years in digital marketing with a strong CRM focus and proven leadership skills required.
- Other info: Apply ASAP as we review applications on a rolling basis; don't miss your chance!
The predicted salary is between 28800 - 48000 £ per year.
CRM Manager -to spearhead a step change in our organisation\’s CRM approach. This is a pivotal role where you\’ll shape and deliver a new customer-centric strategy, using our Consumer Value Model and audience segmentation to drive engagement, increase visits, and boost revenue across our commercial activities. Main Duties include: – Lead CRM Strategy: Design and implement a CRM strategy aligned with our Audience Strategy 2025-30. Champion Collaboration: Work cross-functionally with Communications, Creative, Data & Insights, and Ecommerce teams to ensure brand and strategy alignment. Craft Customer Journeys: Develop segmented, personalised journeys that enhance the customer experience and drive campaign success. Data Stewardship: Ensure data accuracy, security, and compliance with GDPR and other regulations. Tech & Tools: Identify and implement CRM technologies to improve automation and customer experience. Test & Learn: Promote a culture of experimentation and data-informed decision-making. Measure Success: Define KPIs, track performance, and report outcomes to stakeholders. Lead & Inspire: Manage and develop a high-performing CRM team, fostering collaboration and innovation. The successful candidate will be able to demonstrate the below: – 5 years in digital marketing with a CRM focus. Proven success in developing CRM strategies that drive engagement and revenue. Strong experience in segmentation, campaign tracking, and data analysis. Senior-level experience in cultural, commercial, or related sectors. Demonstrated leadership and team development skills. Strategic thinker with a deep understanding of customer behaviour and data-driven marketing. Excellent communication, project management, and stakeholder engagement skills. Financial acumen with a track record of driving revenue and managing budgets. Experience working in large public sector organisations is a plus. Please note -this role has excellent benefits, including a civil service pension and generous annual leave. If this sounds like your next challenge, please apply ASAP with an up-to-date Word version of your CV, highlighting your relevant experience. I am reviewing applications on a rolling basis and may submit them before the closing date if we find the right candidate, so don\’t delay! Do feel free to get in contact for more information. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C\’s, Privacy Policy and Disclaimers which can be found at hays.co.uk41bf1e1f-b16b-4260-a40a-17c77a06fd15
CRM Manager employer: HAYS Specialist Recruitment
Contact Detail:
HAYS Specialist Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with our Consumer Value Model and Audience Strategy 2025-30. Understanding these frameworks will allow you to speak confidently about how you can align your CRM strategies with our organisational goals during any discussions.
✨Tip Number 2
Showcase your experience in cross-functional collaboration. Be prepared to discuss specific examples of how you've worked with teams like Communications, Creative, and Data & Insights to achieve successful outcomes in previous roles.
✨Tip Number 3
Highlight your leadership skills by sharing instances where you've developed high-performing teams. Discuss your approach to fostering collaboration and innovation, as this is crucial for the role.
✨Tip Number 4
Prepare to discuss your data stewardship practices, especially regarding GDPR compliance. Being able to articulate your understanding of data accuracy and security will demonstrate your readiness for this pivotal role.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored specifically for the CRM Manager role. Highlight your 5 years of experience in digital marketing with a CRM focus, and showcase any successful CRM strategies you've developed that drove engagement and revenue.
Craft a Compelling Cover Letter: Write a cover letter that outlines your understanding of customer behaviour and data-driven marketing. Emphasise your leadership skills and experience in managing high-performing teams, as well as your ability to work cross-functionally with various departments.
Showcase Relevant Experience: In your application, provide specific examples of your experience with audience segmentation, campaign tracking, and data analysis. Mention any relevant projects where you implemented CRM technologies or improved customer journeys.
Highlight Financial Acumen: Since the role requires financial acumen, include details about your experience in driving revenue and managing budgets. This will demonstrate your capability to contribute to the organisation's commercial activities effectively.
How to prepare for a job interview at HAYS Specialist Recruitment
✨Understand the CRM Landscape
Before your interview, make sure you have a solid grasp of current CRM trends and technologies. Familiarise yourself with the latest tools and strategies that can enhance customer engagement and drive revenue, as this will demonstrate your commitment to staying ahead in the field.
✨Showcase Your Data Skills
Since data stewardship is crucial for this role, be prepared to discuss your experience with data analysis and segmentation. Bring examples of how you've used data to inform your CRM strategies and improve customer journeys, as this will highlight your analytical capabilities.
✨Emphasise Collaboration Experience
This position requires working cross-functionally, so share specific instances where you've successfully collaborated with other teams. Highlight your ability to align different departments towards a common goal, showcasing your teamwork and communication skills.
✨Prepare for Leadership Questions
As a CRM Manager, you'll need to lead and inspire a team. Be ready to discuss your leadership style and provide examples of how you've developed high-performing teams in the past. This will help convey your capability to manage and motivate others effectively.
