At a Glance
- Tasks: Lead marketing for an innovative SaaS product and create engaging B2B content.
- Company: Join a growing engineering-led solutions business in Northern Ireland.
- Benefits: Salary between £35,000 to £40,000 with hybrid working options.
- Other info: Flexible working hours and opportunities for career growth.
- Why this job: Take ownership of brand and help launch a cutting-edge digital platform.
- Qualifications: 3+ years in B2B marketing and experience with SaaS or digital platforms.
The predicted salary is between 35000 - 40000 £ per year.
Your new company Hays are working exclusively with a growing, engineering-led solutions business supporting manufacturers across Northern Ireland. This is an exciting time for the company as they are in the development stage of an innovation digital platform and the product marketing manager will play a central role in its launch.
Your new role As Product Marketing Manager, you will own day-to-day marketing activity while shaping the go-to-market approach for a new SaaS-style product. This is a hands-on role for someone who can plan campaigns, create strong B2B content, and keep brand presence consistent across channels.
Key responsibilities:- Build and deliver integrated digital marketing campaigns and content calendars.
- Own and protect brand messaging across all channels.
- Grow an active LinkedIn presence and community.
- Create content for LinkedIn, the website, email campaigns, and case studies.
- Plan and execute PR activity, including press releases and industry exposure.
- Improve website performance through SEO best practice.
- Run and optimise paid campaigns across Google Ads and LinkedIn.
- Track and report performance using analytics tools such as Google Analytics.
- Manage email marketing campaigns, newsletters, and marketing database growth.
- At least 3 years' experience in a B2B marketing role.
- Degree (or equivalent) in Marketing, Communications, or a related field.
- Experience marketing SaaS, digital platforms, or technology-led solutions.
- Strong planning skills and evidence of delivering campaigns end-to-end.
- Experience managing LinkedIn (Sales Navigator experience is a plus).
- Solid grounding in SEO and digital marketing fundamentals.
- Experience with email platforms (e.g. Mailchimp or similar).
- Paid advertising experience (Google Ads and or social ads).
- Salary of £35,000 to £40,000.
- Hybrid working: 3 days in the office, 2 days remote.
- Working hours are typically Mon to Fri, 08:00 to 16:30, with flexibility considered.
- The chance to take real ownership of brand and content, and help bring a new digital product to market.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Matthew McArthur on or email. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Product Marketing Manager JBLE1_NI in Belfast employer: HAYS Specialist Recruitment
Join a dynamic and innovative engineering-led solutions business in Northern Ireland, where you will play a pivotal role in launching a cutting-edge digital platform as a Product Marketing Manager. With a strong emphasis on employee growth, a collaborative work culture, and the flexibility of hybrid working arrangements, this company offers a unique opportunity to take ownership of brand messaging and marketing strategies while enjoying competitive salary packages and a supportive environment.
Contact Details:
HAYS Specialist Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager JBLE1_NI in Belfast
✨Tip Number 1
Get your LinkedIn game on point! Start engaging with industry-related content, connect with key players in the field, and showcase your expertise. This will not only boost your visibility but also help you build a network that could lead to job opportunities.
✨Tip Number 2
Don’t just sit back and wait for job alerts. Be proactive! Reach out to companies you admire, like the one we're working with, and express your interest. A simple message can open doors that job applications might not.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and innovations. Tailor your responses to show how your skills align with their goals, especially in launching new products. We want to see you shine!
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re here to support you every step of the way in landing that dream role.
We think you need these skills to ace Product Marketing Manager JBLE1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B marketing, especially with SaaS and digital platforms, so we can see how you fit into our vision.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention your experience with integrated digital marketing campaigns and brand messaging.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to deliver successful marketing campaigns. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us.
How to prepare for a job interview at HAYS Specialist Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you understand the SaaS product you'll be marketing. Research its features, benefits, and how it stands out from competitors. This will help you articulate your vision for the go-to-market strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of successful B2B campaigns you've managed in the past. Highlight your role in planning, executing, and measuring these campaigns, especially those that involved digital marketing and SEO strategies.
✨Engage with Their Brand
Take some time to explore the company's current marketing efforts, especially their LinkedIn presence. Be ready to discuss how you can enhance their brand messaging and community engagement based on your observations.
✨Be Data-Driven
Familiarise yourself with analytics tools like Google Analytics. Be prepared to discuss how you've used data to track campaign performance and optimise future marketing efforts. Showing a strong analytical mindset will impress them!
