At a Glance
- Tasks: Lead marketing for a new SaaS product and create engaging B2B content.
- Company: Join a growing engineering-led solutions business with a focus on innovation.
- Benefits: Hybrid working, competitive salary, and the chance to shape a new digital product.
- Other info: Flexible working hours and opportunities for career growth.
- Why this job: Take ownership of brand messaging and make an impact in a dynamic environment.
- Qualifications: 3+ years in B2B marketing and experience with SaaS or digital platforms.
The predicted salary is between 35000 - 40000 £ per year.
Your new company Hays are working exclusively with a growing, engineering-led solutions business supporting manufacturers across Northern Ireland. This is an exciting time for the company as they are in the development stage of an innovation digital platform and the product marketing manager will play a central role in its launch.
Your new role As Product Marketing Manager, you will own day-to-day marketing activity while shaping the go-to-market approach for a new SaaS-style product. This is a hands-on role for someone who can plan campaigns, create strong B2B content, and keep brand presence consistent across channels.
- Build and deliver integrated digital marketing campaigns and content calendars.
- Own and protect brand messaging across all channels.
- Grow an active LinkedIn presence and community.
- Create content for LinkedIn, the website, email campaigns, and case studies.
- Improve website performance through SEO best practice.
- Track and report performance using analytics tools such as Google Analytics.
- Manage email marketing campaigns, newsletters, and marketing database growth.
What you'll need to succeed:
- At least 3 years' experience in a B2B marketing role.
- Degree (or equivalent) in Marketing, Communications, or a related field.
- Experience marketing SaaS, digital platforms, or technology-led solutions.
- Strong planning skills and evidence of delivering campaigns end-to-end.
- Experience managing LinkedIn (Sales Navigator experience is a plus).
- Solid grounding in SEO and digital marketing fundamentals.
- Experience with email platforms (e.g. Mailchimp or similar).
- Paid advertising experience (Google Ads and or social ads).
What you'll get in return:
- Salary of £35,000 to £40,000.
- Hybrid working: 3 days in the office, 2 days remote.
- Working hours are typically Mon to Fri, 08:00 to 16:30, with flexibility considered.
- The chance to take real ownership of brand and content, and help bring a new digital product to market.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Matthew McArthur.
Product Marketing Manager - Hybrid working! in Belfast employer: HAYS Specialist Recruitment
Hays is an exceptional employer, offering a dynamic work environment where innovation thrives. With a focus on employee growth and development, the company provides opportunities to take ownership of impactful projects, such as launching a new digital platform. The hybrid working model promotes a healthy work-life balance, while the collaborative culture encourages creativity and teamwork, making it an ideal place for passionate marketing professionals to excel.
Contact Details:
HAYS Specialist Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Hybrid working! in Belfast
✨Tip Number 1
Get your LinkedIn game on point! Start by updating your profile to reflect your skills and experiences relevant to product marketing. Engage with industry content, share your insights, and connect with professionals in the field to build a strong network.
✨Tip Number 2
Show off your creativity! When you’re at networking events or interviews, be ready to discuss innovative marketing campaigns you've executed. Bring examples of your work, like case studies or successful email campaigns, to demonstrate your hands-on experience.
✨Tip Number 3
Don’t underestimate the power of analytics! Familiarise yourself with tools like Google Analytics and be prepared to talk about how you've used data to drive marketing decisions. This will show potential employers that you can back up your strategies with solid evidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in the role and the company. Don’t forget to tailor your approach to highlight your experience with SaaS and digital platforms!
We think you need these skills to ace Product Marketing Manager - Hybrid working! in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B marketing, especially with SaaS and digital platforms. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our exciting new digital platform. Keep it engaging and relevant to the job description.
Showcase Your Campaign Successes:In your application, don’t forget to mention specific campaigns you've managed. We love numbers, so if you can include metrics that demonstrate your success, even better! This will help us see your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at HAYS Specialist Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you understand the SaaS product you'll be marketing. Research its features, benefits, and how it stands out from competitors. This will help you articulate your vision for the go-to-market strategy and show that you're genuinely interested in the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight your planning skills and the results achieved, especially in B2B contexts. Use metrics to back up your claims, as this demonstrates your ability to track and report performance effectively.
✨Demonstrate Your Digital Savvy
Since the role involves managing LinkedIn and SEO, come prepared with examples of how you've successfully grown a brand's online presence. Discuss any experience with tools like Google Analytics or email platforms, and be ready to share insights on how you can improve website performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's vision for the new digital platform or how they measure success in their marketing efforts. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you.
