At a Glance
- Tasks: Lead marketing for a new SaaS product and create engaging B2B content.
- Company: Join a growing engineering-led solutions business in Northern Ireland.
- Benefits: Salary between £35,000 to £40,000 with hybrid working options.
- Other info: Flexible hours and a chance to grow your career in a dynamic environment.
- Why this job: Take ownership of brand and help launch an innovative digital platform.
- Qualifications: 3+ years in B2B marketing and a degree in Marketing or related field.
The predicted salary is between 35000 - 40000 £ per year.
Your new company Hays are working exclusively with a growing, engineering-led solutions business supporting manufacturers across Northern Ireland. This is an exciting time for the company as they are in the development stage of an innovation digital platform and the product marketing manager will play a central role in its launch.
Your new role As Product Marketing Manager, you will own day-to-day marketing activity while shaping the go-to-market approach for a new SaaS-style product. This is a hands-on role for someone who can plan campaigns, create strong B2B content, and keep brand presence consistent across channels.
- Build and deliver integrated digital marketing campaigns and content calendars.
- Own and protect brand messaging across all channels.
- Grow an active LinkedIn presence and community.
- Create content for LinkedIn, the website, email campaigns, and case studies.
- Improve website performance through SEO best practice.
- Track and report performance using analytics tools such as Google Analytics.
- Manage email marketing campaigns, newsletters, and marketing database growth.
What you'll need to succeed:
- At least 3 years' experience in a B2B marketing role.
- Degree (or equivalent) in Marketing, Communications, or a related field.
- Experience marketing SaaS, digital platforms, or technology-led solutions.
- Strong planning skills and evidence of delivering campaigns end-to-end.
- Experience managing LinkedIn (Sales Navigator experience is a plus).
- Solid grounding in SEO and digital marketing fundamentals.
- Experience with email platforms (e.g. Mailchimp or similar).
- Paid advertising experience (Google Ads and or social ads).
What you'll get in return:
- Salary of £35,000 to £40,000.
- Hybrid working: 3 days in the office, 2 days remote.
- Working hours are typically Mon to Fri, 08:00 to 16:30, with flexibility considered.
- The chance to take real ownership of brand and content, and help bring a new digital product to market.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Matthew McArthur on or email.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Product and Marketing Manager in Belfast employer: HAYS Specialist Recruitment
Hays is an exceptional employer, offering a dynamic work environment where innovation thrives, particularly in the engineering-led solutions sector. With a strong focus on employee growth and development, you will have the opportunity to take ownership of exciting projects, such as launching a new digital platform, while enjoying a hybrid working model that promotes work-life balance. The collaborative culture encourages creativity and provides access to valuable resources, making it an ideal place for professionals looking to make a meaningful impact in their careers.
Contact Details:
HAYS Specialist Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product and Marketing Manager in Belfast
✨Tip Number 1
Get your LinkedIn game on point! Start by connecting with industry professionals and engaging with their content. Share your insights and experiences related to product marketing to build your personal brand.
✨Tip Number 2
Don’t just wait for job openings to pop up; reach out directly to companies you admire. A friendly message expressing your interest in their work can open doors that aren’t even listed yet!
✨Tip Number 3
Showcase your skills through a personal project or portfolio. Create a mock campaign or a case study that highlights your marketing prowess, especially in SaaS or digital platforms. This will make you stand out!
✨Tip Number 4
Apply through our website for the best chance of landing that role! We love seeing candidates who take the initiative to engage with us directly. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Product and Marketing Manager in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product and Marketing Manager role. Highlight your experience in B2B marketing, especially with SaaS products, and showcase any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your experience with digital marketing and SEO – it’s super important for us.
Showcase Your Digital Savvy:Since this role involves a lot of digital marketing, make sure to highlight your experience with tools like Google Analytics, email platforms, and LinkedIn management. We love seeing candidates who are comfortable in the digital space and can bring fresh ideas to the table!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just click 'apply now'!
How to prepare for a job interview at HAYS Specialist Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you understand the SaaS product you'll be marketing. Research its features, benefits, and how it stands out from competitors. This will help you articulate your vision for the go-to-market strategy and show that you're genuinely interested in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of successful B2B marketing campaigns you've managed. Be ready to discuss your planning process, the tools you used, and the results achieved. This will demonstrate your hands-on experience and ability to deliver campaigns end-to-end.
✨Demonstrate Your Digital Savvy
Familiarise yourself with SEO best practices and analytics tools like Google Analytics. Be prepared to discuss how you've improved website performance or tracked campaign success in previous roles. This will highlight your technical skills and understanding of digital marketing fundamentals.
✨Engage with LinkedIn
Since building an active LinkedIn presence is key for this role, come prepared with ideas on how to grow the brand's community. Share examples of content you've created for LinkedIn and how you've engaged with audiences. This shows your proactive approach and understanding of social media marketing.
