Your new company A high-growth, multi-brand insurance business with a strong UK presence and an ambitious growth trajectory. With a customer base exceeding 150,000 annually, the organisation is investing heavily in digital capability and marketing expertise to support its next phase of expansion. Your new role As SEO Lead, you will take ownership of the organic search strategy across a portfolio of brands, driving long-term, sustainable growth in visibility, traffic, and revenue. This is a key, hands-on role with strategic scope, where you will lead SEO across both traditional search engines and emerging AI-driven discovery platforms. You will ensure the business is positioned effectively wherever customers search, from Google and Bing to AI-powered tools such as ChatGPT and Gemini. Working closely with the Head of Marketing and wider performance teams, you will embed SEO at the core of the marketing function, integrating it with paid media, content, and CRO to maximise impact. Key responsibilities Develop and execute the SEO strategy across multiple brands, driving organic growth and commercial performance Own SEO performance metrics including rankings, traffic, conversion, and revenue contribution Identify growth opportunities across content, technical SEO, and authority building Optimise for both traditional search and AI-led discovery (GEO / AEO)
SEO Lead employer: Hays Specialist Recruitment Limited
Join a forward-thinking IT team where your expertise in Dynamics 365 and Power Platform will be valued and nurtured. We offer a flexible hybrid working environment, a comprehensive benefits package, and ample opportunities for professional growth, ensuring that you can thrive both personally and professionally while contributing to impactful projects. Our collaborative work culture encourages innovation and supports your development as you help shape critical business solutions.
Contact Details:
Hays Specialist Recruitment Limited Recruitment Team
