Marketing Executive in Northampton

Marketing Executive - Join a Growing, Creative, High-Impact Team
Location: Office-based 4 days per week (WFH Fridays)
Hours: Full-time, (finish at 2.30pm every Friday)
Salary: £35,000
Contract: Permanent
360 Campaigns - Newsletters - Social Media - Publication - Market - Lead Generation - Reports - Content Generation -
This is a busy, hands-on role for someone who enjoys a dynamic environment, with an interest in monitoring campaign effectiveness and a passion for analysing campaign data and insights. From implementing and analysing 360 marketing campaigns - from newsletters and social media to SEO, PPC, and everything in between - you will be the go-to marketing professional for all things digital and print. You will also have the opportunity to coordinate both global and local events.

We are looking for someone who not only wants to get stuck into varied marketing projects, but also take ownership of reporting and metrics, particularly within HubSpot.

Do you have a good eye for social media? We're looking for a candidate who can create engaging posts that go beyond impressions and drive meaningful engagement with our audiences.

This is a fantastic opportunity to join our first UK-based marketing team in the heart of Northamptonshire. If you work in digital marketing and can support our Head of Marketing in creating and growing campaigns, this could be the perfect role for you!

About the Job
We attribute a large part of our growth to being found online by customers through marketing, and this continues to be a driving force behind our business. To help generate leads and support our future growth plans, we're now looking for a highly ambitious Marketing Executive to join us.

Key Parts of the Role
Owning analytics and campaign reporting: Reporting and optimisation, including in-depth analysis of channel and campaign performance, as well as identifying areas of opportunity
Content and graphic creation: Producing content and graphics that align with the brand across social media, websites, Google Ads, and more
Keyword research: Conducting keyword research to identify relevant, high-traffic keywords across different markets, products, competitors, and audiences
Internet business analysis: Day-to-day, you will work across our international markets (UK, EU, and Rest of World excluding the USA), focusing on campaign planning optimisation, creation, and execution
Print marketing: Creating corporate designs for banners, flyers, display stands, and more
Performance measurement: Monitoring ROI, CTAs, gated content, traffic, and conversions
A/B testing: Conducting A/B tests to determine the most effective ad copy, keywords, and targeting strategies

What we're looking for in you
Our next Marketing Executive should already understand campaign-driven marketing strategy.
We're also open to either agency or in-house experience, but what's important is that you'll come with a passion for us and what you do. Digital Marketing is critical to gaining new customers and growing our brand globally.

About You:
Strong background and proven track record in marketing campaigns with an agency or in-house
Multilingual ad campaigns
Strong analytical skills will be essential and have second-to-none communication skills and attention to detail.
Adobe Creative Suite including Photoshop, InDesign, and Adobe Illustrator
Able to operate at both a strategic and tactical level with a blend of analytical, creative, and numerical skills
Be able to thrive in a data-driven environment
Excellent stakeholder management
Strong digital analytics capability and experienced in using marketing tools such as, GA4, Google Looker (Google Data Studio), HubSpot, SEMrush
Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities

Essential Skills

Commercial Awareness: Presenting clear, data-backed business cases to improve efficiency & drive new customer acquisition
Growth: Contribute to achieving the acquisition, revenue, and customer LTV targets across key markets
Processes: Build and develop efficient processes and workflows
Branding: Ensure unified messaging and consistent branding across all marketing channels and communications
Communication: Confidently and clearly communicate your chosen search strategies, optimisation techniques and results to all stakeholders

Company Benefits:

Flexible working hours
Friday working from home
Annual leave 25 days plus bank holidays
Team trips to marketing conferences
Free fresh fruit and hot drinks
Company claims back scheme on various health services
Company pension scheme
Free Parking

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk