At a Glance
- Tasks: Evaluate marketing effectiveness and translate data into actionable insights for campaigns.
- Company: Join a global consumer brand with a high-performing marketing team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Shape the future of marketing with data-driven insights and creative decision-making.
- Qualifications: Experience in marketing analysis and strong data interpretation skills.
The predicted salary is between 50000 - 65000 € per year.
A global consumer brand is seeking a Creative Effectiveness Manager to join its high-performing global marketing team. This role sits within a specialist marketing performance function and plays a key part in shaping how marketing effectiveness is measured, understood, and applied to future campaigns.
In this role, you will be responsible for evaluating marketing and creative effectiveness by combining creative testing outputs from platforms such as System1 and Kantar with econometric modelling. You will translate complex datasets into clear, actionable insights that inform campaign development and creative decision-making.
Key responsibilities:- Analyse creative testing results alongside econometric modelling outputs, to assess creative strength, weaknesses, and commercial impact
- Deliver clear, compelling insight and recommendations to creative, marketing, and strategy stakeholders
- Influence campaign and creative decision-making through data-led storytelling
- Build strong, collaborative relationships across creative, insights, and marketing performance teams
- Develop and implement consistent creative and campaign effectiveness measurement frameworks
- Partner with adjacent insight and analytics teams to evolve long-term approaches to creative testing
Creative Effectiveness Manager in London employer: Hays Specialist Recruitment Limited
Join a leading global consumer brand that champions creativity and innovation within its high-performing marketing team. With a strong focus on employee development, this company offers a collaborative work culture where your insights directly influence impactful campaigns. Enjoy unique benefits such as flexible working arrangements and opportunities for professional growth in a dynamic environment that values data-driven decision-making.
Contact Detail:
Hays Specialist Recruitment Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Effectiveness Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in creative roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing effectiveness. Use real examples of how you've turned data into actionable insights – this will make you stand out!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've influenced campaign decisions with data-led insights. We want to hear your success stories!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Creative Effectiveness Manager in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Effectiveness Manager role, let your creativity shine through in your written application. Use engaging language and examples that showcase your ability to analyse and interpret creative effectiveness.
Be Data-Driven:Since this role involves working with complex datasets, make sure to highlight your experience with data analysis in your application. We want to see how you've turned numbers into actionable insights in past roles.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific skills and experiences mentioned in the job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Hays Specialist Recruitment Limited
✨Know Your Data
Make sure you’re familiar with the key metrics and tools mentioned in the job description, like System1 and Kantar. Brush up on how to interpret creative testing results and econometric modelling outputs, as you'll likely be asked to discuss these during the interview.
✨Craft Your Story
Prepare to share examples of how you've used data to influence marketing decisions in the past. Think about specific campaigns where your insights made a difference, and be ready to explain your thought process clearly and compellingly.
✨Build Relationships
Since collaboration is key in this role, think about how you can demonstrate your ability to work well with different teams. Have examples ready that showcase your teamwork skills and how you’ve successfully partnered with others to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company’s approach to creative effectiveness. This could include asking about their current measurement frameworks or how they envision evolving their creative testing strategies in the future.
