At a Glance
- Tasks: Shape product strategy and drive growth through data-led decision-making.
- Company: Join a market leader committed to innovation and sustainability.
- Benefits: Competitive salary, flexible working, 33 days leave, and bonus scheme.
- Other info: Collaborative culture with opportunities for career growth.
- Why this job: Make a real impact on product performance and customer experiences.
- Qualifications: Experience in product marketing or management with strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
Your new company joins a market-leading organisation at the forefront of innovation, designing award-winning products across well-known brands. With a strong commitment to investing in both cutting-edge technology and its people, this business fosters a collaborative, inclusive culture where every employee plays a part in delivering outstanding customer experiences. Driven by a shared purpose to create better, more sustainable solutions, the organisation combines engineering excellence with a customer-first mindset - making it an exciting place for ambitious product and marketing professionals to grow their careers.
Your new role as a Product Marketing Manager will play a pivotal role in shaping product strategy, driving commercial performance, and delivering growth across key product categories. This is a highly strategic, insight-driven role focused on product performance - not brand campaigns - ideal for someone who thrives on data-led decision-making.
You will:
- Own and execute product marketing strategies, including positioning, pricing, and go-to-market plans.
- Lead new product launches, working closely with design and cross-functional teams to ensure on-time, high-impact delivery.
- Analyse category performance, using data insights to identify opportunities and drive improvements.
- Conduct market and competitor analysis to inform strategic direction.
- Manage product lifecycle and portfolio optimisation, including range reviews and customer segmentation.
- Act as the voice of the customer, ensuring products meet real-world needs.
- Collaborate across marketing, sales, manufacturing, and demand planning to align strategies and commercial outcomes.
This is a hands-on, commercially focused position where you'll influence key business decisions and directly impact market share and profitability.
To excel in this role, you'll bring a combination of commercial insight, strategic thinking, and strong stakeholder management skills. Key requirements include:
- Proven experience in product marketing, product management, or related roles (ideally in consumer goods, home improvement, or tech).
- Strong commercial acumen with experience in P&L, pricing, or budgeting.
- Data-driven mindset with excellent analytical capabilities.
- Ability to manage multiple projects and stakeholders effectively.
- Excellent communication and presentation skills, with the ability to influence at all levels.
- Customer-centric approach with a passion for innovation.
Additionally, you will ideally have:
- At least 3 years' experience across marketing, channel management, or product development.
- Strong organisational skills and attention to detail.
- A proactive, problem-solving mindset and creative approach.
- Technical understanding of products or manufacturing (beneficial but not essential).
This is offered as a permanent position, with a salary of £50,000 - £70,000, dependent on experience. Other benefits include flexible / hybrid working, 33 days annual leave (including bank holidays), bonus scheme, pension, a cycle-to-work scheme, discounted online shopping, amongst others.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Jessica Dando. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Product Marketing Manager in Cheltenham employer: Hays Specialist Recruitment Limited
Join a market-leading organisation that prioritises innovation and employee development, offering a collaborative and inclusive work culture. As a Product Marketing Manager, you'll benefit from flexible working arrangements, generous annual leave, and a commitment to sustainability, all while playing a crucial role in shaping product strategies that drive growth and enhance customer experiences.
Contact Details:
Hays Specialist Recruitment Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you're not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Product Marketing Manager. Highlight your data-driven mindset and customer-centric approach to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Product Marketing Manager in Cheltenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your relevant experience in product marketing, data analysis, and stakeholder management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our mission. Keep it concise but impactful – we love a good story!
Showcase Your Data Skills:Since this role is all about data-driven decision-making, make sure to showcase your analytical capabilities. Include specific examples of how you've used data to drive product performance or improve strategies in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at Hays Specialist Recruitment Limited
✨Know Your Product Inside Out
Before the interview, dive deep into the products the company offers. Understand their features, benefits, and how they stand out in the market. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Data Skills
Since this role is heavily data-driven, be prepared to discuss how you've used data insights in past roles to drive product performance. Bring examples of how your analytical skills have led to successful marketing strategies or product launches.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think of specific situations where you had to manage multiple stakeholders or projects, and be ready to explain your approach and the outcomes.
✨Emphasise Collaboration
This position requires working closely with various teams. Highlight your experience in cross-functional collaboration and how you've successfully aligned strategies across departments. Share examples that demonstrate your ability to influence and communicate effectively at all levels.
