Your new company
A renowned arts and cultural organisation is looking for an experienced Email Marketing Specialist to support the delivery of audience-focused email marketing campaigns across a varied programme of events, performances and customer experiences.
This is an exciting opportunity to join a highly respected organisation with a passionate audience base and a strong commitment to customer engagement, digital innovation and data-driven marketing.
Your new role
Reporting into the Senior CRM Manager, you'll be responsible for planning, building and executing targeted email campaigns designed to drive ticket sales, customer engagement and audience retention.
Key responsibilities will include:
Building and deploying email campaigns from brief through to execution
Managing customer segmentation and audience targeting strategies
Developing automated customer journeys and lifecycle communications
Working closely with marketing, content and digital teams to deliver effective campaigns
Monitoring campaign performance and providing actionable insights
Conducting A/B testing to improve engagement and conversion rates
Maintaining data quality and ensuring compliance with GDPR best practice
Supporting broader CRM and audience engagement initiatives
What you'll need to succeed
Proven experience delivering email marketing campaigns within a consumer-facing environment
Strong hands-on experience with Tessitura
Experience managing customer segmentation and audience targeting
Knowledge of email best practice, automation and customer journey development
Strong analytical skills with the ability to interpret campaign data and performance metrics
Experience working with marketing automation and CRM platforms
Excellent stakeholder management and communication skills
A genuine interest in arts, culture, entertainment or live events would be highly advantageous
What you'll get in return
Opportunity to work for a highly respected cultural organisation
Flexible hybrid working arrangement
Collaborative and creative working environment
Immediate start available
Competiti...
Email Marketing Specialist employer: Hays Specialist Recruitment Limited Careers
Hays Education is an exceptional employer, offering a supportive and collaborative work environment for SEN SLD/PMLD teachers in the Hounslow/Hillingdon area. With access to exclusive vacancies, ongoing professional development, and a dedicated consultant to guide your career, you will find ample opportunities for growth while making a meaningful impact on the lives of pupils with special educational needs. Join us to be part of a community that values inclusivity and fosters both personal and professional development.
Contact Details:
Hays Specialist Recruitment Limited Careers Recruitment Team
