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For Companies At a Glance
- Tasks: Manage Google, Bing, and Facebook Ad campaigns for eCommerce clients and optimize conversion rates.
- Company: Join a friendly and innovative team at a growing digital marketing agency.
- Benefits: Enjoy hybrid working, flexible hours, bonuses, pension, and private healthcare.
- Why this job: Be part of an exciting business evolution while developing your digital marketing skills.
- Qualifications: Experience in managing digital ad campaigns and strong communication skills are essential.
- Other info: Opportunity for professional growth with access to the latest industry trends.
The predicted salary is between 30000 - 35000 £ per year.
As a key member of the Digital Marketing Team, you will manage Google, Bing, and Facebook Ad campaigns for various eCommerce clients. Your responsibilities will include developing and implementing effective digital marketing strategies, ensuring strong returns on ad spend, and optimising conversion rates. You will work closely with all business functions, supporting consultants with client account management, project management, and consulting., * Manage client Google, Bing, and Facebook Advertising accounts, ensuring strong returns on ad spend across Search, Shopping, and Display campaigns.
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Maximise client benefits from digital marketing and conversion optimisation.
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Liaise with clients and attend client meetings.
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Understand client requirements and propose impactful digital marketing solutions and action plans.
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Conduct keyword research, audience research, competitor analysis, channel performance analysis, iterative refinement, and channel performance reporting.
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Assist the wider team in establishing and implementing digital strategies for each client.
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Support broader team eCommerce initiatives, especially in relation to ad-led Conversion Rate Optimisation changes on clients’ websites.
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Help support, deliver, and assist digital projects, driving results on time in accordance with agreed parameters.
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Provide client support, advice, calls, and training.
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Stay up-to-date with industry trends, regulations, and personal development in your specialist field (particularly Google and Facebook).
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Participate in the creation and improvement of internal processes and business infrastructure, including reviewing new industry tools and opportunities to benefit the company and its clients.
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Demonstrable experience in creating and managing Google, Bing, and Social Media advertising campaigns.
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Effective time management skills.
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Excellent spoken and written English with the ability to communicate information well through various channels.
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Enthusiasm, initiative, creativity, and problem-solving skills.
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Team player with good listening and communication skills.
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Problem-solving skills and a "can-do" attitude.
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Awareness of new eCommerce and digital marketing technology trends.
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Knowledge of Excel and online productivity tools.
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Quantitative and qualitative analytical skills.
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Strong time management, task prioritisation, organisation, and follow-up skills.
Desirable Criteria:
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Google & Bing certified.
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Facebook Blueprint Certified.
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2 years of professional experience in an eCommerce, retail, digital marketing, or communications role.
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Omni-channel experience in SEO, Email, content, and community management.
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Knowledge of Google Drive and online productivity tools.
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Salary offered £30,000 – £35,000.
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Hybrid working 2 days from home.
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Friendly, innovative work environment.
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Flexibility on working hours.
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Bonuses, pension, and private healthcare.
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A chance to join an exciting, evolving business at an exciting time in its history.
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Free car parking.
Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C’s, Privacy Policy and Disclaimers which can be found at hays.co.uk, View Employer Profile
Donegall House,
5th Floor, 7 Donegall Square N,
Belfast,
BT1 5AG
Digital Marketing Specialist employer: Hays plc
Contact Detail:
Hays plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially regarding Google and Facebook Ads. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in this fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing field. Attend webinars, workshops, or local meetups to connect with others who work in eCommerce and digital marketing. These connections can provide valuable insights and potentially lead to job referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that showcase your success in optimizing ad spend and conversion rates, as this will highlight your practical experience and problem-solving skills.
✨Tip Number 4
Showcase your certifications, such as Google & Bing certifications or Facebook Blueprint Certification. If you don’t have them yet, consider obtaining these credentials before applying, as they can significantly enhance your profile.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing Google, Bing, and Facebook Ad campaigns. Use specific metrics to demonstrate your success in digital marketing and conversion optimization.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with eCommerce and digital marketing trends, and how your skills align with the responsibilities outlined in the job description.
Showcase Your Certifications: If you have certifications like Google & Bing certified or Facebook Blueprint Certified, make sure to mention them prominently in your application. This will help demonstrate your expertise in digital marketing.
Highlight Team Collaboration Skills: Since the role involves working closely with various business functions, emphasize your teamwork and communication skills. Provide examples of how you've successfully collaborated on projects in the past.
How to prepare for a job interview at Hays plc
✨Showcase Your Campaign Management Skills
Be prepared to discuss your experience with managing Google, Bing, and Facebook ad campaigns. Highlight specific examples where you achieved strong returns on ad spend and optimized conversion rates.
✨Demonstrate Analytical Abilities
Since the role requires conducting keyword research and performance analysis, come equipped with examples of how you've used quantitative and qualitative data to inform your digital marketing strategies.
✨Communicate Effectively
Excellent communication skills are crucial. Practice articulating your thoughts clearly and concisely, as you'll need to liaise with clients and support team members in various capacities.
✨Stay Updated on Industry Trends
Show your enthusiasm for the digital marketing field by discussing recent trends or tools you've learned about. This demonstrates your initiative and commitment to personal development in this fast-paced industry.
