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For Companies At a Glance
- Tasks: Manage and optimise websites, lead SEO strategy, and run digital campaigns.
- Company: Join a leading international travel organisation with a passion for exceptional experiences.
- Benefits: Collaborative team, professional development, and ownership of global digital platforms.
- Why this job: Make a real impact on marketing growth while working with diverse international teams.
- Qualifications: Experience in WordPress, SEO, Google Analytics, and digital campaign management.
- Other info: Dynamic role with opportunities for creativity and innovation in the travel industry.
The predicted salary is between 36000 - 60000 £ per year.
You will be joining a well‑established international travel organisation operating across the UK, Ireland, the Nordics, and the Baltics. The business is home to a team of over 300 destination specialists who design exceptional B2B travel experiences for group travellers, FIT clients, and the MICE sector. With offices across Europe and the US, the company is dedicated to delivering authentic, high‑quality tours and unforgettable moments for its global partners.
As the Marketing Manager, you will take full ownership of the organisation’s websites, ensuring they remain dynamic, engaging, and commercially impactful. This is a varied and hands‑on role where you will:
- Manage and update multiple websites using WordPress, including landing pages, blog content, and core site updates.
- Ensure all content is SEO‑optimised and aligned with brand guidelines and audience needs.
- Lead SEO strategy and conduct ongoing SEO research (Google Trends, Keyword Planner, Moz).
- Optimise content for AI‑driven and conversational search environments.
- Analyse website performance using Google Analytics and deliver monthly reporting with insights and recommendations.
- Produce monthly performance reports across bookings, users, and destination trends.
- Drive continual improvements in user experience, site discoverability, and conversion.
- Plan and deliver paid LinkedIn campaigns for multiple brands, including budget and performance management.
- Develop and manage Google Ads campaigns to support traffic acquisition.
- Support sales teams with tradeshow registrations, digital assets, stand artwork, and collateral development.
- Deliver broader marketing support across video production, intranet updates, presentations, and printed materials.
What you’ll need to succeed:
- Advanced experience with WordPress and CMS management.
- Strong expertise in SEO, including optimisation for AI-driven search.
- Proficiency in Google Analytics and website performance analysis.
- Experience running digital campaigns across LinkedIn and Google Ads.
- Excellent skills in content strategy, brand storytelling, and UX optimisation.
- Ability to manage stakeholders, vendors, and multiple concurrent projects.
- Highly organised, proactive, and comfortable balancing both strategic work and hands-on delivery.
What you’ll get in return:
You will join a collaborative, international team passionate about creating exceptional travel experiences. You can expect:
- The opportunity to take full ownership of digital platforms across multiple global brands.
- A dynamic and varied marketing role with real impact on commercial growth.
- Exposure to international teams and destination specialists across Europe and the US.
- Professional development across digital, UX, and marketing strategy.
- A supportive team environment with the chance to shape digital innovation within the organisation.
Marketing Manager - 12 Month FTC in London employer: hays-gcj-v4-pd-online
Contact Detail:
hays-gcj-v4-pd-online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 12 Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work with WordPress, SEO strategies, and digital campaigns. This is your chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager - 12 Month FTC in London
Some tips for your application 🫡
Show Your Passion for Travel: When writing your application, let your love for travel shine through! Share any personal experiences or insights that connect you to the industry. We want to see how your enthusiasm aligns with our mission of creating unforgettable travel experiences.
Tailor Your Content Strategy: Make sure to highlight your expertise in content strategy and SEO in your application. Use specific examples of how you've optimised websites or improved user experience in previous roles. This will show us that you understand the importance of engaging content in driving commercial impact.
Be Data-Driven: Don’t forget to mention your experience with Google Analytics and how you've used data to inform your marketing decisions. We love candidates who can analyse performance and provide actionable insights, so share any relevant metrics or reports you've worked on!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at hays-gcj-v4-pd-online
✨Know Your Stuff
Before the interview, dive deep into the company’s website and social media. Familiarise yourself with their brand voice, recent campaigns, and any unique selling points. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your SEO Skills
Since the role heavily focuses on SEO, be prepared to discuss your previous experiences with SEO strategies. Bring examples of how you've optimised content for search engines and improved website performance. If you can, share specific metrics or results from past campaigns to back up your claims.
✨Prepare for Technical Questions
Expect questions about WordPress management and Google Analytics. Brush up on your technical knowledge and be ready to explain how you would manage multiple websites or analyse performance data. Consider preparing a few scenarios where you successfully tackled challenges in these areas.
✨Demonstrate Your Project Management Skills
This role requires juggling multiple projects, so be ready to discuss how you prioritise tasks and manage stakeholders. Share examples of how you've balanced strategic planning with hands-on execution in previous roles. Highlight your organisational skills and any tools you use to stay on track.
