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- Tasks: Lead a team to optimise marketing automation strategies and enhance customer engagement.
- Company: Join a leading professional services business with a global presence.
- Benefits: Flexible working options, inclusive culture, and career development opportunities.
- Why this job: Drive impactful marketing initiatives and be part of a digital transformation journey.
- Qualifications: Experience in marketing automation, CRM systems, and team leadership.
- Other info: Collaborative environment with a focus on data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
Join a leading professional services business on an ambitious growth journey. With a strong presence in the UK and a global footprint, they offer audit, tax, and advisory services.
As Marketing Automation Manager, you will lead a dedicated team and drive the development and optimisation of marketing automation strategies. This role is central to delivering data-driven marketing initiatives, enhancing customer engagement, and supporting a wider digital transformation programme.
Key responsibilities include:
- Leading and coaching the marketing automation team (onshore/offshore).
- Designing and implementing automation workflows to improve customer journeys and lifecycle marketing.
- Overseeing marketing automation tools and ensuring best practice.
- Collaborating with IT and data teams to maintain system integrity and CRM integration.
- Analysing behavioural data to refine segmentation and targeting strategies.
- Managing end-to-end campaign automation across email and multi-channel workflows.
- Monitoring performance metrics and providing actionable insights to improve ROI.
What you’ll need to succeed:
- Proven experience in marketing automation and CRM systems.
- Strong understanding of customer journey mapping and data-driven marketing.
- Analytical mindset with proficiency in reporting and optimisation.
- Excellent stakeholder management and communication skills.
- Experience leading and developing a team.
- Familiarity with marketing transformation programmes is desirable.
What you’ll get in return:
- Flexible working options, including reduced hours and job share.
- A supportive, inclusive culture with real opportunities for career development.
Marketing Automation Manager in London employer: hays-gcj-v4-pd-online
Contact Detail:
hays-gcj-v4-pd-online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. We want to see how you’ve driven results and improved customer journeys – this is your chance to shine!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing automation. We suggest doing mock interviews with friends or using online resources to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged in their job search.
We think you need these skills to ace Marketing Automation Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Automation Manager role. Highlight your experience with marketing automation and CRM systems, and don’t forget to showcase any leadership roles you've had. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your background aligns with our goals. We love seeing enthusiasm and a clear understanding of the role, so let your personality come through!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical mindset. Share examples of how you've used data to improve campaigns or customer journeys in the past. We’re all about insights that drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at hays-gcj-v4-pd-online
✨Know Your Marketing Automation Tools
Familiarise yourself with the specific marketing automation tools mentioned in the job description. Be ready to discuss your experience with these tools and how you've used them to optimise customer journeys and improve campaign performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions. Highlight any experience you have with behavioural data analysis and how it has influenced your segmentation and targeting strategies.
✨Demonstrate Leadership Experience
Since this role involves leading a team, be prepared to share your leadership style and experiences. Discuss how you've coached team members in the past and the impact it had on their performance and the overall success of marketing initiatives.
✨Understand the Company’s Growth Journey
Research the company’s recent developments and growth strategies. Be ready to discuss how your skills can contribute to their ambitious goals and how you can support their digital transformation programme.
