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- Tasks: Lead brand growth and execute creative marketing campaigns for a high-end dining experience.
- Company: Luxury hospitality business known for refined Italian cuisine and vibrant entertainment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Shape the marketing vision and elevate brand awareness in a prestigious dining sector.
- Qualifications: Extensive senior marketing experience, preferably in food and beverage, with strong digital skills.
- Other info: Join a passionate team and make a significant impact on brand strategy.
The predicted salary is between 48000 - 72000 £ per year.
This privately held UK-based hospitality business operates within the licensed restaurant sector, offering high-end dining experiences in central London. The establishment is known for its refined Italian cuisine, elegant interiors, and vibrant entertainment, including live music and DJ performances. It caters to a clientele seeking luxury and sophistication, blending traditional culinary techniques with modern presentation. It has built a strong brand presence in the upscale dining market, with estimated annual revenues in the multi-million-pound range and a staff size between 11 and 50 employees.
As Head of Marketing, you will be leading brand growth across London locations. This is a strategic leadership role that will shape and execute the marketing vision, elevate brand awareness, and drive customer engagement through bold, creative campaigns that reflect their commitment to exceptional dining experiences. The successful candidate will be responsible for crafting and delivering a comprehensive marketing strategy across all venues. They will oversee a small in-house team, manage the marketing budget with a focus on ROI, and ensure all initiatives align with commercial goals. From seasonal promotions and festive events to restaurant launches and VIP activations, this role will lead the planning and execution of integrated omnichannel campaigns, working closely with PR agencies and strategic partners.
Key responsibilities include managing paid media across platforms like Google and Meta, optimising digital marketing efforts including SEO, PPC, email, and website content, and maintaining presence on third-party platforms. The role also involves developing targeted email campaigns with segmentation and automation, securing media coverage and awards through PR relationships, and tracking performance metrics to measure impact and inform future strategy.
You should have extensive experience in senior marketing roles, ideally within the food and beverage sector. You should bring a strong track record of leading high-performing teams and driving strategic initiatives. Proficiency in a range of digital marketing tools, including Google Ads, SEO, and major social media platforms is important. You should also possess solid organisational skills that allow you to manage multiple projects simultaneously, and have a working familiarity with design software such as Adobe Photoshop.
Head of Marketing in London employer: hays-gcj-v4-pd-online
Contact Detail:
hays-gcj-v4-pd-online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with bold ideas for marketing campaigns that align with the company’s vision. Think outside the box and demonstrate how you can elevate their brand presence in the competitive London market.
✨Tip Number 3
Research, research, research! Familiarise yourself with the company’s current marketing strategies and recent campaigns. This will not only help you tailor your pitch but also show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills and experience. Plus, it shows you’re serious about joining our team and ready to take on the challenge of leading marketing efforts in a high-end dining environment.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. We want to see how your experiences and enthusiasm align with our high-end dining ethos. Share specific examples that highlight your connection to luxury dining and customer engagement.
Tailor Your Marketing Strategy: Make sure to customise your marketing strategy to reflect our brand's unique identity. We’re looking for innovative ideas that resonate with our upscale clientele. Use your application to showcase your understanding of our market and how you can elevate our brand presence in London.
Highlight Your Leadership Skills: As a Head of Marketing, leadership is key! In your application, emphasise your experience in managing teams and driving successful campaigns. We want to know how you've inspired others and achieved results in previous roles, so don’t hold back on those success stories!
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember to keep your application professional. Use clear, concise language and make sure to proofread for any errors. A well-structured application will show us that you’re serious about joining our team. Apply through our website to ensure your application gets the attention it deserves!
How to prepare for a job interview at hays-gcj-v4-pd-online
✨Know the Brand Inside Out
Before your interview, dive deep into the company's brand and its unique selling points. Familiarise yourself with their high-end dining experiences, menu offerings, and any recent marketing campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their vision.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully led marketing strategies in the past. Highlight your experience with integrated campaigns, managing budgets, and driving ROI. Be ready to share metrics that demonstrate your impact, as this role is all about elevating brand awareness and customer engagement.
✨Be Creative and Bold
This position calls for innovative thinking, so come armed with fresh ideas for campaigns that could resonate with their upscale clientele. Think about seasonal promotions or unique events that could enhance the dining experience. Presenting creative concepts during the interview can set you apart from other candidates.
✨Demonstrate Team Leadership Skills
As you'll be overseeing a small in-house team, it's crucial to convey your leadership style. Share examples of how you've motivated teams, managed projects, and fostered collaboration. Emphasise your ability to juggle multiple projects while maintaining a focus on strategic goals, which is key for this role.
