At a Glance
- Tasks: Analyse web and app data to understand user behaviour and purchase patterns.
- Company: Join a global leader in consumer products with a dynamic marketing analytics team.
- Benefits: 12-month contract, exposure to cutting-edge tools, and influence on marketing performance.
- Why this job: Make an impact by delivering actionable insights through compelling data storytelling.
- Qualifications: Experience in digital/web analytics, SQL skills, and proficiency in PowerBI.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
A global leader in consumer products is seeking an experienced Analytics & Insights professional to join their Marketing Analytics team. This is an exciting opportunity to work within a dynamic environment, supporting data-driven decision-making across multiple digital touchpoints.
You will be responsible for analysing web and app analytics data to understand user behaviour and purchase patterns across various platforms. Working closely with operational teams, you will define success measures, set KPIs, and ensure alignment with global marketing standards. You will also support dashboard development in PowerBI, conduct consumer journey and commercial impact analysis, and deliver actionable insights through compelling data storytelling.
What you’ll need to succeed:
- Proven experience in digital/web analytics
- Hands-on experience with web analytics tools (Adobe Analytics and/or Snowplow)
- Strong SQL skills
- Proficiency in PowerBI and Databricks
- Ability to translate complex data into clear, actionable recommendations
What you’ll get in return:
- A 12-month contract with a leading global brand
- Exposure to cutting-edge analytics tools and methodologies
- Opportunity to influence marketing performance and digital experience improvements
Digital/Web Analyst in London employer: hays-gcj-v4-pd-online
Contact Detail:
hays-gcj-v4-pd-online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital/Web Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those involving PowerBI and SQL. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common analytics questions and case studies. Practice explaining complex data insights in simple terms, as this is key for roles that require clear communication.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Digital/Web Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital/Web Analyst role. Highlight your experience with web analytics tools like Adobe Analytics and Snowplow, and don’t forget to showcase your SQL skills. We want to see how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about analytics and how you can contribute to our Marketing Analytics team. Be sure to mention any relevant projects or experiences that demonstrate your ability to deliver actionable insights.
Showcase Your Data Storytelling Skills: Since this role involves delivering insights through data storytelling, include examples of how you've turned complex data into clear recommendations in your application. We love seeing candidates who can communicate their findings effectively!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at hays-gcj-v4-pd-online
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of web analytics tools like Adobe Analytics and Snowplow. Be ready to discuss how you've used these tools in past roles, as well as any specific projects where they helped you derive actionable insights.
✨Showcase Your SQL Skills
Prepare to demonstrate your SQL skills during the interview. You might be asked to solve a problem or explain how you would query data to extract meaningful information. Practising common SQL queries can give you a leg up!
✨Understand the Consumer Journey
Familiarise yourself with the concept of consumer journey analysis. Be prepared to discuss how you would approach analysing user behaviour across different platforms and how that data can inform marketing strategies.
✨Craft Your Data Storytelling
Since delivering insights through compelling data storytelling is key, think about how you can present complex data in a simple way. Prepare examples of how you've done this in the past, especially in relation to KPIs and success measures.