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- Tasks: Manage CRM campaigns and improve customer retention through email and SMS.
- Company: Fast-growing consumer goods brand with a strong customer base.
- Benefits: Career progression, mentorship, hybrid working, and product perks.
- Why this job: Join a dynamic team and make a real impact on customer engagement.
- Qualifications: 3-5 years of CRM/email marketing experience and strong Klaviyo skills.
- Other info: Exciting opportunity for growth in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
A rapidly scaling consumer goods brand is seeking a CRM Manager to support its next phase of UK and international growth. With strong year‑on‑year performance and a highly engaged customer base, this is an exciting opportunity to join a business with momentum.
You will manage day‑to‑day CRM activity across email and SMS, owning campaigns and lifecycle flows while driving improvements in retention, repeat purchase and subscription performance. Working closely with the Head of Retention, you’ll combine strong technical execution with creative thinking to deliver high‑performing communications.
Key responsibilities:- Execute email and SMS campaigns aligned with trading and brand plans.
- Manage and optimise automated flows (weekly, replenishment, win‑back, churn prevention).
- Develop smart segmentation and personalised customer journeys.
- Test and optimise subject lines, creative, CTAs and send timings.
- Report on core CRM metrics including open rate, CTR, conversion and revenue.
- Collaborate with Brand, Trading and Customer Experience teams.
- Support wider retention initiatives across loyalty and subscriptions.
- 3–5 years’ CRM/email marketing experience.
- Strong hands‑on Klaviyo skills across flows, segmentation and analytics.
- Detail oriented, organised and commercially minded.
- Confident working independently and in cross‑functional teams.
- Career progression within a fast‑growing DTC brand.
- Mentorship from an experienced Head of Retention.
- Hybrid working and regular team collaboration days.
- Product allowance and additional perks.
CRM Manager in London employer: hays-gcj-v4-pd-online
Contact Detail:
hays-gcj-v4-pd-online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a CRM Manager role or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. Highlight your Klaviyo expertise and any successful retention strategies you've implemented. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your metrics knowledge. Be ready to discuss how you've improved open rates, CTR, and conversions in past roles. We want to see that you're not just creative but also data-driven!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM and email marketing experience, especially with Klaviyo, to show us you’re the perfect fit for the role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re excited about this opportunity. Share specific examples of how you've driven retention and engagement in previous roles, and let your personality shine through!
Showcase Your Technical Skills: Since we’re looking for someone with strong hands-on Klaviyo skills, make sure to mention any relevant projects or campaigns you've worked on. We want to see how you’ve used data to optimise customer journeys.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at hays-gcj-v4-pd-online
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM tools, especially Klaviyo. Brush up on your knowledge of flows, segmentation, and analytics. Being able to discuss specific campaigns you've executed or optimised will show that you have the hands-on experience they’re looking for.
✨Showcase Your Creative Side
Prepare examples of how you’ve combined technical execution with creative thinking in past roles. Think about successful email or SMS campaigns you’ve run and be ready to discuss what made them effective. This will demonstrate your ability to deliver high-performing communications.
✨Understand Their Brand and Customers
Research the company’s brand values and customer base. Be prepared to discuss how you would tailor CRM strategies to align with their trading plans and enhance customer journeys. Showing that you understand their audience will set you apart from other candidates.
✨Metrics Matter
Familiarise yourself with key CRM metrics like open rates, CTR, and conversion rates. Be ready to talk about how you’ve reported on these metrics in the past and how you used data to drive improvements. This will highlight your analytical skills and commercial mindset.
