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- Tasks: Lead our earned media strategy and enhance brand visibility in the UK.
- Company: Join Haypp Group, a leading e-commerce company focused on smoke-free alternatives.
- Benefits: Collaborative culture, impactful role, and opportunities for personal growth.
- Other info: Dynamic team atmosphere with a focus on innovation and inclusivity.
- Why this job: Shape public perception and drive meaningful change in a fast-paced environment.
- Qualifications: 5+ years in PR, strong media relations, and a passion for societal impact.
The predicted salary is between 55000 - 65000 £ per year.
HAYPP GROUP addresses one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers in the world, and around 8 million people die every year from smoking‑related diseases. Our goal is to significantly reduce these numbers, save lives and inspire people to choose smoke‑free alternatives by offering alternative nicotine products online. Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries, serving more than 1 million active consumers.
We are now looking for a Senior Manager – Earned Media / PR UK to take ownership of our earned media strategy in one of our most important markets. This is a key role where you will shape how Haypp Group is perceived in the UK – from driving media relations and public conversation to strengthening brand visibility and supporting commercial growth. You will be part of our UK business unit while also collaborating closely with a group of experienced PR specialists across all Haypp markets.
As Senior Manager Earned Media UK, you will be responsible for defining and executing our earned media strategy in the UK. You will work hands‑on with PR, media relations and digital PR, while also ensuring alignment with our overall business and brand strategy. You will play a central role in managing our public image, strengthening our brands and driving conversations on topics that impact our business and consumers.
Key responsibilities:
- Define and execute the earned media strategy in the UK
- Drive brand visibility and manage Haypp Group’s public image
- Lead media relations and build strong relationships with key UK media
- Manage earned media activities across our UK brands, ensuring alignment with strategy and messaging
- Support marketing initiatives across multiple channels through PR and communications
- Drive opinion and public debate on relevant societal and industry topics
- Work hands‑on with and direct external PR agencies to ensure delivery against objectives
- Leverage the connection between paid and earned media (e.g. sponsorships) to maximise impact
- Analyse media performance and optimise activities based on insights
We believe you are a strategic and hands‑on PR professional with a strong interest in digital PR, public affairs and brand communication. You enjoy working in a fast‑paced environment, are curious about new technologies such as AI, and have a genuine interest in societal topics and making a positive impact. You likely have:
- 5+ years of experience in PR and earned media, preferably within e‑commerce or regulated industries
- Proven experience in PR strategy and execution in the UK market
- Strong experience managing media relations and external PR agencies
- Solid understanding of digital PR, link building and how PR connects to SEO
- Excellent writing and content creation skills
- Strong project management skills and ability to handle multiple priorities
- Analytical mindset with experience working with media metrics and insights
- Good understanding of the UK market and media landscape
- Fluency in English (written and spoken)
- A relevant academic degree (e.g. Communications, Economics, Law or Social Sciences)
Bonus if you have:
- Experience within opinion forming, public affairs, politics or policy
- Experience from nicotine or other regulated industries
- Additional language skills
- Advanced reporting and analytics capabilities
WHY JOIN HAYPP GROUP?
- A key role with real impact on how we position ourselves in the UK
- Opportunity to shape and drive earned media in a growing international company
- Work closely with experienced PR professionals across multiple markets
- Be part of a company contributing to a positive societal change
WHAT WE OFFER
We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands‑on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
SEND US YOUR APPLICATION TODAY! If this sounds like a place where you would like to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background. If you have any questions about the role, feel free to reach out to our recruiter Anna Persson at anna.persson@hayppgroup.com.
Senior Manager - Earned Media / PR employer: Hayppgroup
Contact Detail:
Hayppgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Earned Media / PR
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in PR and media relations. This is your chance to showcase what you can bring to the table, especially in a fast-paced environment like Haypp Group.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand Haypp Group’s mission and how they’re tackling smoking cessation. Be ready to discuss how your experience aligns with their goals and how you can contribute to their earned media strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Haypp Group and making a positive impact in the industry.
We think you need these skills to ace Senior Manager - Earned Media / PR
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your experience in PR and earned media, especially within e-commerce or regulated industries, to show us you’re the perfect fit!
Show Off Your Skills: Don’t hold back on showcasing your writing and content creation skills. We want to see how you can drive brand visibility and manage public image through your words, so include examples of your best work!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick, especially your interest in societal topics and making a positive impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Hayppgroup
✨Know Your Stuff
Before the interview, dive deep into Haypp Group's mission and values. Understand their approach to earned media and how they aim to change perceptions around smoking. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your PR strategy and execution skills. Focus on your experience in managing media relations and how you've successfully driven brand visibility in the UK market. Be ready to discuss metrics and outcomes to back up your claims.
✨Be Ready for a Fast-Paced Environment
Haypp Group thrives in a dynamic setting, so be prepared to discuss how you handle multiple priorities and adapt to changing circumstances. Share stories that demonstrate your project management skills and your ability to work hands-on with teams and external agencies.
✨Engage with Societal Topics
Since the role involves driving public debate on relevant societal issues, come equipped with insights on current trends related to smoking alternatives and public health. Show your passion for making a positive impact and how you can leverage this in your PR strategies.