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- Tasks: Lead the customer acquisition strategy for the UK market and drive growth through innovative channels.
- Company: Join Haypp Group, a fast-growing e-commerce leader tackling global smoking issues.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for personal and professional growth.
- Other info: Be part of an inclusive team that values innovation and celebrates success.
- Why this job: Make a real impact in a mission-driven company while shaping the future of digital acquisition.
- Qualifications: 6+ years in SEO/digital acquisition with strong analytical and strategic skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
HAYPP GROUP addresses one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers globally and around 8 million deaths annually linked to smoking‑related diseases. Our mission is to reduce this dramatically by accelerating the shift to smoke‑free alternatives. Haypp Group is one of the Nordics’ leading e‑commerce groups, operating eleven store brands across seven countries, serving more than 1 million active consumers.
As Senior Acquisition Manager for the UK market, you will own and shape the full customer acquisition strategy for one of Haypp Group’s most important growth markets. You will play a key role in a growing UK‑based commercial and marketing team, while also being part of a wider group of acquisition and SEO specialists across all Haypp markets. SEO is our core strategic growth lever, but this role takes a holistic view on acquisition—combining organic search with paid media, content, digital PR, affiliates, social, and emerging AI‑driven discovery channels.
A key part of the role is adapting to the rapidly changing search landscape shaped by AI, LLMs, and zero‑click behaviour, ensuring continued visibility and growth across all discovery surfaces. You will work closely with product, tech, CRM, content, PR, and commercial teams, acting as the main acquisition stakeholder for the UK market. While execution is supported by our Central SEO & Paid Marketing Centre of Excellence, you will define local priorities, strategy, budget direction, and performance outcomes.
This is a hands‑on, commercially driven leadership role where you balance strategic ownership with operational depth, while also managing and developing at least one direct report (SEO Specialist). You will be part of the UK commercial leadership team.
KEY RESPONSIBILITIES- Own and drive the end‑to‑end customer acquisition strategy for the UK market
- Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
- Translate business goals into clear acquisition plans, priorities, and budget allocations
- Own and evolve the UK SEO strategy (technical SEO, content, and off‑page) with a strong focus on visibility in both traditional and AI‑driven search
- Conduct SEO analysis, audits, and performance tracking to identify growth opportunities
- Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams
- Collaborate with central CoEs to implement best practices while adapting execution to UK market needs
- Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE
- Monitor, analyse, and report on acquisition performance, translating insights into actionable growth strategies
- Stay ahead of search evolution, including AI impact, algorithm changes, and shifting user behaviour
- Manage and mentor at least one direct report (SEO Specialist), supporting development and prioritisation
You are a commercially driven acquisition leader with strong SEO expertise and the ability to operate both strategically and hands‑on in a competitive digital landscape. You understand that search is evolving rapidly and proactively adapt strategies to maintain and grow visibility across traditional and AI‑driven ecosystems. To succeed in this role, we believe you have:
- 6+ years of experience in SEO and/or digital acquisition roles (preferably e‑commerce or regulated industries)
- Strong expertise in SEO (technical, content, keyword strategy, and off‑page)
- Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.)
- Strong commercial mindset with ability to connect traffic, conversion, and revenue
- Experience in budget planning, forecasting, and performance analysis
- Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog)
- Experience working in matrix organisations and collaborating with centralised teams
- Ability to operate in ambiguity and evolve from channel specialist to market owner
- Experience managing or mentoring team members
- Understanding of UK consumer behaviour and digital landscape
- Fluency in English
- Experience in international or multi‑market SEO
- Experience with integrated acquisition strategies across SEO, paid, and content
- Experience in regulated or restricted product categories
We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands‑on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
If this sounds like a place where you would like to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background.
Senior Acquisition Manager in London employer: Hayppgroup
Contact Detail:
Hayppgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Acquisition Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission, especially how they tackle smoking cessation. Tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Showcase your skills through real examples. When discussing your experience, highlight specific projects or achievements that align with the role of Senior Acquisition Manager. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Haypp Group family.
We think you need these skills to ace Senior Acquisition Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Acquisition Manager role. Highlight your SEO expertise and experience in digital acquisition, showing us how you can drive our customer acquisition strategy in the UK market.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you've driven growth or improved performance in acquisition strategies.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to see who you are beyond your professional skills. Share your passion for innovation and how you align with our mission to reduce smoking.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures it reaches the right people and gives you a chance to explore more about our company culture and values while you're at it!
How to prepare for a job interview at Hayppgroup
✨Know Your SEO Inside Out
As a Senior Acquisition Manager, you'll need to showcase your strong SEO expertise. Brush up on technical SEO, content strategies, and off-page tactics. Be ready to discuss how you've successfully implemented these strategies in previous roles, especially in e-commerce or regulated industries.
✨Understand the UK Market
Familiarise yourself with the UK consumer behaviour and digital landscape. Research current trends in the market and be prepared to discuss how you would adapt acquisition strategies to meet local needs. This will show that you're not just a global thinker but also someone who can tailor strategies for specific markets.
✨Demonstrate Your Analytical Skills
Be ready to talk about your experience with tools like Google Analytics, Search Console, and SEO platforms such as Ahrefs or SEMrush. Prepare examples of how you've used data to drive decisions and improve performance. Highlight any specific metrics you've tracked and how they influenced your acquisition strategies.
✨Showcase Your Leadership Experience
Since this role involves managing and mentoring at least one direct report, be prepared to discuss your leadership style. Share examples of how you've supported team members' development and prioritised tasks in a fast-paced environment. This will demonstrate your ability to balance strategic ownership with operational depth.