Senior SEO Manager

HAYPP GROUP is a leading e‑commerce group operating eleven store brands across seven countries, serving more than one million active consumers. Our mission is to help end smoking by accelerating the shift to smoke‑free alternatives.

As Senior SEO Manager for the UK market, you will own and shape the full customer acquisition strategy for one of Haypp Group’s most important growth markets. You will work closely with product, tech, CRM, content, PR, and commercial teams, acting as the main acquisition stakeholder for the UK market while collaborating with our Central SEO & Paid Marketing Centre of Excellence to define local priorities, strategy, budget direction, and performance outcomes.

• Own and drive the end-to-end customer acquisition strategy for the UK market.
• Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels.
• Translate business goals into clear acquisition plans, priorities, and budget allocations.
• Own and evolve the UK SEO strategy (technical SEO, content, and off‑page) with a strong focus on visibility in both traditional and AI‑driven search.
• Conduct SEO analysis, audits, and performance tracking to identify growth opportunities.
• Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams.
• Collaborate with central CoEs to implement best practices while adapting execution to UK market needs.
• Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE.
• Monitor, analyse, and report on acquisition performance, translating insights into actionable growth strategies.
• Stay ahead of search evolution, including AI impact, algorithm changes, and shifting user behaviour.
• Manage and mentor at least one direct report (SEO Specialist), supporting development and prioritisation.

You are a commercially driven acquisition leader with strong SEO expertise and the ability to operate both strategically and hands‑on in a competitive digital landscape. You understand that search is evolving rapidly and proactively adapt strategies to maintain and grow visibility across traditional and AI‑driven ecosystems.

• 6+ years of experience in SEO and/or digital acquisition roles (preferably e‑commerce or regulated industries).
• Strong expertise in SEO (technical, content, keyword strategy, and off‑page).
• Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.).
• Strong commercial mindset with ability to connect traffic, conversion, and revenue.
• Experience in budget planning, forecasting, and performance analysis.
• Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog).
• Experience working in matrix organisations and collaborating with centralised teams.
• Ability to operate in ambiguity and evolve from channel specialist to market owner.
• Experience managing or mentoring team members.
• Understanding of UK consumer behaviour and digital landscape.
• Fluency in English.

• Experience in international or multi‑market SEO.
• Experience with integrated acquisition strategies across SEO, paid, and content.
• Experience in regulated or restricted product categories.

We value teamwork, innovation, inclusion, and going the extra mile. Together, we create an environment that encourages creativity, collaboration, and professional growth, ensuring everyone feels safe, appreciated, and challenged.

Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background.