At a Glance
- Tasks: Lead customer acquisition strategy for the UK market and manage SEO initiatives.
- Company: Haypp Group, a fast-growing e-commerce leader focused on smoke-free alternatives.
- Benefits: Inclusive culture, collaborative environment, and opportunities for personal growth.
- Other info: Join a mission-driven team dedicated to innovation and societal change.
- Why this job: Make a real impact in reducing smoking while driving commercial success.
- Qualifications: 6+ years in SEO/digital acquisition with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 € per year.
About Haypp Group
Haypp Group addresses one of the world’s biggest problems – how to end smoking. With 1.1 billion smokers globally and around 8 million deaths annually linked to smoking‑related diseases, our mission is to dramatically reduce this by accelerating the shift to smoke‑free alternatives. The company is one of the Nordics’ leading e‑commerce groups, operating eleven store brands across seven countries and serving more than one million active consumers. With headquarters in Stockholm and around 300 employees, we are a fast‑growing, innovative company on a global expansion journey, driving both commercial growth and societal impact.
As Senior Acquisition Manager for the UK market, you will own and shape the full customer acquisition strategy for one of Haypp Group’s most important growth markets. You will work in a UK‑based commercial and marketing team and as part of a wider group of acquisition and SEO specialists across all Haypp markets. This hands‑on, commercially driven leadership role balances strategic ownership with operational depth and includes managing at least one direct report (SEO Specialist).
Key Responsibilities
- Own and drive the end‑to‑end customer acquisition strategy for the UK market
- Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
- Translate business goals into clear acquisition plans, priorities and budget allocations
- Own and evolve the UK SEO strategy (technical, content and off‑page) with a strong focus on visibility in traditional and AI‑driven search
- Conduct SEO analysis, audits and performance tracking to identify growth opportunities
- Act as the key SEO and acquisition stakeholder across product, tech and commercial teams
- Collaborate with central CoEs to implement best practices while adapting execution to UK market needs
- Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE
- Monitor, analyse and report on acquisition performance, translating insights into actionable growth strategies
- Stay ahead of search evolution, including AI impact, algorithm changes and shifting user behaviour
- Manage and mentor at least one direct report (SEO Specialist), supporting development and prioritisation
What We Want From You
You are a commercially driven acquisition leader with strong SEO expertise and the ability to operate both strategically and hands‑on in a competitive digital landscape. To succeed in this role, you have:
- 6+ years of experience in SEO and/or digital acquisition roles (preferably e‑commerce or regulated industries)
- Strong expertise in SEO (technical, content, keyword strategy and off‑page)
- Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.)
- Strong commercial mindset with the ability to connect traffic, conversion and revenue
- Experience in budget planning, forecasting and performance analysis
- Strong analytical skills – Google Analytics, Search Console and SEO tools such as Ahrefs, SEMrush, Screaming Frog
- Experience working in matrix organisations and collaborating with centralised teams
- Ability to operate in ambiguity and evolve from channel specialist to market owner
- Experience managing or mentoring team members
- Understanding of UK consumer behaviour and digital landscape
- Fluency in English
Bonus Qualifications
- Experience in international or multi‑market SEO
- Experience with integrated acquisition strategies across SEO, paid and content
- Experience in regulated or restricted product categories
What We Offer
We are a value‑driven company with values such as We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect help from people who want to achieve things together, to speak your mind in every community you are part of and to feel safe, appreciated and valued while being challenged and excited.
Equal Opportunity
Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background. If you have any questions about the role, feel free to reach out to our recruiter Anna Persson at anna.persson@hayppgroup.com.
Senior Acquisition Manager employer: Haypp Group
Haypp Group is an exceptional employer, dedicated to making a significant societal impact by driving the shift to smoke-free alternatives. With a vibrant work culture that values teamwork, innovation, and inclusivity, employees are encouraged to express their ideas and grow professionally in a supportive environment. Located in Stockholm, the company offers unique opportunities for career advancement within a fast-growing e-commerce group, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects related to customer acquisition and SEO. This is a great way to stand out and give hiring managers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their acquisition strategies and be ready to discuss how you can contribute to their mission of reducing smoking through innovative solutions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Haypp Group.
We think you need these skills to ace Senior Acquisition Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Acquisition Manager role. Highlight your SEO expertise and experience in digital acquisition, showing us how you can drive our customer acquisition strategy.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven growth and improved performance.
Be Authentic:Let your personality shine through in your application. We value authenticity, so don’t be afraid to share your passion for the industry and why you want to join Haypp Group in particular.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Haypp Group
✨Know Your SEO Inside Out
As a Senior Acquisition Manager, you'll need to showcase your strong SEO expertise. Brush up on the latest trends and tools like Google Analytics and SEMrush. Be ready to discuss how you've successfully implemented SEO strategies in previous roles.
✨Understand the UK Market
Familiarise yourself with the UK consumer behaviour and digital landscape. Research Haypp Group's current market position and competitors. This will help you tailor your answers and demonstrate your understanding of the specific challenges and opportunities in the UK market.
✨Prepare for Strategic Discussions
Be prepared to talk about how you would define and drive the customer acquisition strategy. Think about how you can balance strategic ownership with operational depth. Have examples ready that illustrate your experience in managing budgets and translating business goals into actionable plans.
✨Showcase Your Leadership Skills
Since this role involves managing at least one direct report, be ready to discuss your leadership style. Share examples of how you've mentored team members and fostered collaboration in previous roles. Highlight your ability to operate in a matrix organisation and work with centralised teams.
