Описание
We address one of the world's biggest problems: how to end smoking. There are 1.1 billion smokers worldwide, and around 8 million people die each year from smoking-related diseases. Our goal is to significantly reduce these numbers by helping people switch to better alternatives. Through our online stores, we make smoke-free nicotine products accessible to consumers around the world. We are looking for a CRM Manager UK to take ownership of customer retention and lifecycle marketing in one of Haypp Group's most important and fastest-growing markets.
Задачи
- Own and develop the CRM and retention strategy for the UK market.
- Drive initiatives that increase customer lifetime value, retention, loyalty, and repeat purchasing behaviour.
- Lead lifecycle marketing across email, SMS, customer engagement initiatives, rewards programmes, and automated customer journeys.
- Develop segmentation, personalisation, and automation strategies to improve customer engagement and conversion.
- Monitor CRM performance, customer behaviour, and churn, identifying opportunities for continuous improvement.
- Design and execute A/B tests and other experiments to optimise lifecycle performance.
- Identify and develop customer engagement, retention, and rewards initiatives that strengthen brand affinity, encourage repeat purchasing, and increase customer lifetime value.
- Identify opportunities to leverage AI, automation, and customer intelligence to improve CRM effectiveness.
- Collaborate cross-functionally to deliver initiatives that drive business growth.
- Manage relationships with CRM technology partners and external providers.
- Own CRM reporting, performance analysis, and actionable recommendations.
Требования
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience within CRM, retention, lifecycle marketing, or customer engagement, preferably in e-commerce or other digital consumer businesses.
- Proven experience driving customer retention, engagement, customer lifetime value, and repeat purchasing behaviour through CRM, lifecycle marketing, rewards, or similar customer growth initiatives.
- Experience working with CRM, customer engagement, rewards, or lifecycle marketing platforms such as Klaviyo, Yotpo, Braze, Bloomreach, or similar solutions.
- Strong understanding of CRM, marketing automation, customer segmentation, and lifecycle marketing.
- Strong analytical capabilities with the ability to translate customer insights into actions and results.
- Experience designing and evaluating A/B tests, experiments, and optimisation initiatives.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Solid understanding of the UK market and consumer behaviour.
- Fluency in English, both written and spoken.
- Curiosity and enthusiasm for emerging technologies, including AI-powered CRM and automation solutions.
- Love testing, learning, and continuously improving performance.
- Thrive in a fast-paced, entrepreneurial, and purpose-driven environment.
- Enjoy working collaboratively across functions, markets, and cultures.
- Будет плюсом: ...and bonus points if you have experience working within highly regulated consumer industries
Условия
Hybrid work model with in-office collaboration Tuesday to Thursday at our Milton Keynes office.
We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and ce
StudySmarter Expert Advice🤫
We think this is how you could land CRM manager in e-commerce in Milton Keynes
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Haypp Group are looking for when hiring for a CRM manager in e-commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Haypp Group for the CRM manager in e-commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Haypp Group as a CRM manager in e-commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Haypp Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM manager in e-commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Haypp Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Haypp Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Haypp Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Haypp Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Haypp Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Haypp Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
