At a Glance
- Tasks: Lead customer acquisition strategy for the UK market and drive innovative marketing initiatives.
- Company: Haypp Group, a fast-growing e-commerce leader focused on smoke-free alternatives.
- Benefits: Inclusive culture, collaborative team, and opportunities for personal and professional growth.
- Other info: Join a mission-driven team dedicated to societal change and innovation.
- Why this job: Make a real impact in reducing smoking while shaping digital marketing strategies.
- Qualifications: 6+ years in SEO/digital acquisition with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 € per year.
About Haypp Group
Haypp Group addresses one of the world's biggest problems – how to end smoking. With 1.1 billion smokers globally and around 8 million deaths annually linked to smoking‐related diseases, our mission is to dramatically reduce this by accelerating the shift to smoke‐free alternatives. The company is one of the Nordics' leading e‐commerce groups, operating eleven store brands across seven countries and serving more than one million active consumers. With headquarters in Stockholm and around 300 employees, we are a fast‐growing, innovative company on a global expansion journey, driving both commercial growth and societal impact.
As Senior Acquisition Manager for the UK market, you will own and shape the full customer acquisition strategy for one of Haypp Group's most important growth markets. You will work in a UK‐based commercial and marketing team and as part of a wider group of acquisition and SEO specialists across all Haypp markets. This hands‐on, commercially driven leadership role balances strategic ownership with operational depth and includes managing at least one direct report (SEO Specialist).
Key Responsibilities
- Own and drive the end‐to‐end customer acquisition strategy for the UK market
- Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
- Translate business goals into clear acquisition plans, priorities and budget allocations
- Own and evolve the UK SEO strategy (technical, content and off‐page) with a strong focus on visibility in traditional and AI‐driven search
- Conduct SEO analysis, audits and performance tracking to identify growth opportunities
- Act as the key SEO and acquisition stakeholder across product, tech and commercial teams
- Collaborate with central CoEs to implement best practices while adapting execution to UK market needs
- Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE
- Monitor, analyse and report on acquisition performance, translating insights into actionable growth strategies
- Stay ahead of search evolution, including AI impact, algorithm changes and shifting user behaviour
- Manage and mentor at least one direct report (SEO Specialist), supporting development and prioritisation
What We Want From You
You are a commercially driven acquisition leader with strong SEO expertise and the ability to operate both strategically and hands‐on in a competitive digital landscape. To succeed in this role, you have:
- 6+ years of experience in SEO and/or digital acquisition roles (preferably e‐commerce or regulated industries)
- Strong expertise in SEO (technical, content, keyword strategy and off‐page)
- Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.)
- Strong commercial mindset with the ability to connect traffic, conversion and revenue
- Experience in budget planning, forecasting and performance analysis
- Strong analytical skills – Google Analytics, Search Console and SEO tools such as Ahrefs, SEMrush, Screaming Frog
- Experience working in matrix organisations and collaborating with centralised teams
- Ability to operate in ambiguity and evolve from channel specialist to market owner
- Experience managing or mentoring team members
- Understanding of UK consumer behaviour and digital landscape
- Fluency in English
Bonus Qualifications
- Experience in international or multi‐market SEO
- Experience with integrated acquisition strategies across SEO, paid and content
- Experience in regulated or restricted product categories
What We Offer
We are a value‐driven company with values such as We team up, Innovation Drives Us, Inclusion and Non‐Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect help from people who want to achieve things together, to speak your mind in every community you are part of and to feel safe, appreciated and valued while being challenged and excited.
Equal Opportunity
Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background. If you have any questions about the role, feel free to reach out to our recruiter Anna Persson at anna.persson@hayppgroup.com.
Senior Acquisition Manager in London employer: Haypp Group
Haypp Group is an exceptional employer, dedicated to making a significant societal impact by addressing the global smoking crisis. With a vibrant work culture that emphasises teamwork, innovation, and inclusivity, employees are encouraged to share their ideas and grow within the company. Located in Stockholm, the company offers unique opportunities for professional development and collaboration with a diverse team of experts across multiple markets, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Acquisition Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to customer acquisition and SEO. This gives you a chance to stand out and showcase what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Haypp Group and understanding their mission. Be ready to discuss how your experience aligns with their goals of reducing smoking through innovative strategies. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Haypp Group.
We think you need these skills to ace Senior Acquisition Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Acquisition Manager role. Highlight your SEO expertise and experience in digital acquisition, as these are key to what we're looking for at Haypp Group.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven growth or improved performance in customer acquisition.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to see who you are beyond your professional skills. Share your passion for smoke-free alternatives and how you align with our mission.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're keen on joining our innovative team!
How to prepare for a job interview at Haypp Group
✨Know Your SEO Inside Out
As a Senior Acquisition Manager, you'll need to showcase your strong SEO expertise. Brush up on the latest trends and tools like Google Analytics, Ahrefs, and SEMrush. Be ready to discuss how you've successfully implemented SEO strategies in previous roles.
✨Demonstrate Your Commercial Mindset
This role requires a strong commercial focus, so prepare examples of how you've connected traffic, conversion, and revenue in past positions. Think about specific metrics you've improved and be ready to share those success stories.
✨Showcase Your Leadership Skills
You'll be managing at least one direct report, so highlight your experience in mentoring and developing team members. Share specific instances where you've guided someone to achieve their goals or improved team performance.
✨Understand the UK Market
Since this role is focused on the UK market, do your homework on UK consumer behaviour and digital landscape. Be prepared to discuss how you would tailor acquisition strategies to meet the unique needs of UK consumers.
