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- Tasks: Own the retention strategy and engage customers through innovative campaigns.
- Company: Join Haypp Group, a leader in smoke-free alternatives with a mission for positive change.
- Benefits: Collaborative culture, opportunities for growth, and a chance to make a real impact.
- Why this job: Shape customer loyalty strategies in a dynamic international company.
- Qualifications: 5+ years in retention/CRM roles and strong analytical skills required.
- Other info: Work in a supportive team environment in Vauxhall, London.
The predicted salary is between 50000 - 60000 £ per year.
Haypp Group is focused on ending smoking by offering alternative nicotine products online. We operate Nordic e-commerce brands with eleven store brands in seven countries, serving more than 1 million active consumers. Our headquarters are in Stockholm, with around 300 team members. We are expanding internationally, prioritising the US and UK markets as we convert smokers to smoke-free alternatives globally.
We are looking for a Retention Manager UK to own the retention strategy in one of our most important markets. This role shapes how we engage and retain customers—from building loyalty programs and executing targeted campaigns to enhancing lifetime value and customer satisfaction. You will be part of the UK business unit and collaborate with retention and CRM specialists across Haypp markets.
As Retention Manager UK, you will define and execute our retention strategy, ensure alignment with business and brand goals, and work hands-on with email, SMS, loyalty programs, and other digital retention channels. You will continuously analyse churn, customer behaviour, and performance metrics to optimise campaigns and maximise impact.
We love collaborating in person, so we will gather in the office Tuesday to Thursday in Vauxhall, London, where the team thrives together.
Key Responsibilities- Define and execute the retention strategy for the UK market
- Enhance brand awareness, customer loyalty, and engagement across UK audiences
- Manage and execute retention campaigns via email, SMS, and loyalty programs
- Analyse churn, optimise retention journeys, and run win-back campaigns
- Lead and manage loyalty and rewards programs across UK websites
- Continuously track and report on retention performance
- Collaborate with marketing and commercial teams to align campaigns with business objectives
- Work hands-on with external email and SMS providers
- Leverage new technologies, including AI tools, to improve retention processes and output
- Bachelor's degree in Business, Marketing, or a related field
- 5+ years of experience in retention/CRM roles, preferably in e-commerce or regulated industries
- Proven experience with loyalty and CRM platforms such as Klaviyo, Yotpo, or similar
- Strong understanding of retention and CRM principles, techniques, and tools
- Excellent analytical skills to interpret metrics and drive data-led decisions
- Solid project management skills and ability to manage multiple priorities
- Deep knowledge of the UK market and consumer behaviour
- Fluency in English (written and spoken)
- Experience in opinion forming, politics, or policy
- Proficiency in additional languages
- Advanced reporting and analytical capabilities
- A key role with real impact on how we retain and engage UK customers
- Opportunity to shape and drive retention strategy in a growing international company
- Work closely with experienced retention professionals across multiple markets
- Be part of a company contributing to positive societal change
We are a value-driven company with a culture of teamwork, innovation, inclusion, non-hierarchy, and going the extra mile. You can expect support from colleagues, the freedom to speak your mind, and opportunities to try new approaches. You will be valued, challenged, and inspired.
If this sounds like a place to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background.
Retention Manager in London employer: Haypp Group
Contact Detail:
Haypp Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their retention strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific projects where you improved customer retention or loyalty. Numbers speak volumes, so don’t shy away from sharing metrics that highlight your success.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Haypp Group and contributing to our mission of promoting smoke-free alternatives.
We think you need these skills to ace Retention Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Retention Manager role. Highlight your experience in retention strategies and any relevant tools you've used, like Klaviyo or Yotpo. We want to see how your skills align with our mission!
Show Off Your Analytical Skills: Since this role involves analysing churn and customer behaviour, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've used data to drive decisions in past roles. We love data-driven insights!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for customer engagement and how you can contribute to our mission of promoting smoke-free alternatives.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, it shows us you're keen on joining our team at Haypp Group!
How to prepare for a job interview at Haypp Group
✨Know Your Retention Strategies
Before the interview, brush up on various retention strategies and techniques. Be ready to discuss how you would enhance customer loyalty and engagement specifically for the UK market, as this is a key focus for the role.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analysing churn and customer behaviour. Bring examples of how you've used data to optimise campaigns in previous roles, as this will demonstrate your ability to drive data-led decisions.
✨Familiarise Yourself with Tools
Make sure you know your way around CRM platforms like Klaviyo or Yotpo. If you have experience with AI tools for retention processes, be sure to highlight that too, as it aligns with their focus on leveraging new technologies.
✨Emphasise Collaboration
Since the role involves working closely with marketing and commercial teams, be prepared to discuss your collaborative experiences. Share examples of how you've successfully aligned campaigns with business objectives in past positions.