At a Glance
- Tasks: Lead a dynamic marketing team and drive innovative campaigns for a holistic wellness brand.
- Company: Join a purpose-driven company transforming health and beauty through ancient wisdom.
- Benefits: Enjoy remote work, special product discounts, and a passionate team culture.
- Other info: Flexible environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in people's lives while shaping the future of wellness marketing.
- Qualifications: 8-10 years in marketing with strong leadership and strategic thinking skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Modern living creates constant challenges to our health, beauty and wellness. The knock-on effects of this busy, frenetic lifestyle trigger everything from poor sleep and bad skin to weight gain, anxiety and multiple chronic illnesses. The solution? A natural healing system based on Chinese medicine that has been used by millions of people for thousands of years and offers a wealth of techniques to protect your health. The ground-breaking Hayo’u Method distils this remarkable holistic philosophy into easy, pleasurable techniques and products for the ultimate in self-care. Hayo’u bridges the gap between ancient wisdom and modern living.
About the role
We are looking for an entrepreneurial Head of Marketing. This is a fantastic career opportunity for an experienced Marketeer to work with key stakeholders and help with future vision and expansion of the business. You will be responsible for managing and coordinating a growing marketing team, launching and running digital marketing campaigns, and driving B2C online sales. This role is remote.
- Responsible for all aspects of marketing including brand management, full-funnel and media strategies, web site experience, partnering with our third-party agencies, online teams, CRM, promotions, traffic driving strategies, and other marketing-related activities.
- Ensure teams execute plans in a timely manner. You will also be overseeing the marketing team.
- Rolling out campaigns, brand, and seasonal strategies online.
- Drive new ideas and strategies to retain, grow and/or acquire new customers.
- Leading media partnerships and relationships, including media planning, asset delivery, creative development of advertising materials and post-campaign effectiveness.
- Developing and executing strategy for online, traffic driving, brand engagement and customer events.
- Coordinate with digital marketing to create and maintain existing and future B2C sales funnels.
- Driving current and new promotional initiatives, including traffic driving and brand building ideas.
- Ensuring all CRM, loyalty, social media, digital, and event strategies are integrated with the overall marketing strategy.
- You will need to coordinate the overall content calendar, including specific social media account calendars.
- This role will oversee all PR activities and influencer relationships.
- Responsible for the voice of the brand in a digital space, in alignment with the marketing direction and local product strategy.
- Participate and contribute in cross-functional strategy meetings.
- Represent and drive marketing objectives and strategies within the wider business strategies.
Who you are
- Must be highly commercially and able to work within a fast-paced, start-up environment.
- Proven success in brand management with strong leadership skills.
- Have a good understanding and experience of cross-marketing.
- Excellent knowledge of social and digital activities.
- Proven experience and ability to work with creative organisations.
- Ability to apply strategic thinking to all marketing mediums.
- Up to date with relevant market trends and consumer behaviour.
- Excellent oral and written communication skills.
- MBA not required, but is a bonus.
- Proven track record in managing budgets to target.
- Excellent leadership, collaboration, and influencing skills developed in a matrix environment.
- Proven track record of managing a team with strong people management skills.
- Highly flexible and adapts well to a rapidly changing environment.
- Ability to manage and direct multiple projects.
- Another language is not required, but appreciated.
- 8-10 years in marketing, agency experience not required, but is a plus.
- Industries of experience that can be considered a plus are: health, beauty, wellness, wellbeing, retail and luxury goods.
Benefits
- Highly engaged and passionate team.
- This role can be fully remote so you have the opportunity to work from home full time.
- Special product discounts.
- Be part of something bigger - we are making a change in people's lives.
- Purpose led.
- Daily access and interaction with leadership.
Head of Marketing employer: Hayo'u Method
At Hayo’u, we pride ourselves on being an exceptional employer that champions a purpose-led culture focused on health, beauty, and wellness. As the Head of Marketing, you will join a highly engaged and passionate team dedicated to making a positive impact in people's lives, all while enjoying the flexibility of a fully remote role. With opportunities for personal growth, special product discounts, and daily interactions with leadership, you'll be empowered to drive innovative marketing strategies in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hayo'u Method and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hayo'u Method are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hayo'u Method on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hayo'u Method. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hayo'u Method. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hayo'u Method:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hayo'u Method’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hayo'u Method
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hayo'u Method will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hayo'u Method, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
