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For Companies At a Glance
- Tasks: Lead a dynamic marketing team and drive innovative campaigns for a holistic wellness brand.
- Company: Join a purpose-driven company transforming health and beauty through ancient wisdom.
- Benefits: Enjoy remote work, special product discounts, and a passionate team culture.
- Other info: Flexible environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in people's lives while shaping the future of wellness marketing.
- Qualifications: 8-10 years in marketing with strong leadership and strategic thinking skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Modern living creates constant challenges to our health, beauty and wellness. The knock-on effects of this busy, frenetic lifestyle trigger everything from poor sleep and bad skin to weight gain, anxiety and multiple chronic illnesses. The solution? A natural healing system based on Chinese medicine that has been used by millions of people for thousands of years and offers a wealth of techniques to protect your health. The ground-breaking Hayo’u Method distils this remarkable holistic philosophy into easy, pleasurable techniques and products for the ultimate in self-care. Hayo’u bridges the gap between ancient wisdom and modern living.
About the role
We are looking for an entrepreneurial Head of Marketing. This is a fantastic career opportunity for an experienced Marketeer to work with key stakeholders and help with future vision and expansion of the business. You will be responsible for managing and coordinating a growing marketing team, launching and running digital marketing campaigns, and driving B2C online sales. This role is remote.
- Responsible for all aspects of marketing including brand management, full-funnel and media strategies, web site experience, partnering with our third-party agencies, online teams, CRM, promotions, traffic driving strategies, and other marketing-related activities.
- Ensure teams execute plans in a timely manner. You will also be overseeing the marketing team.
- Rolling out campaigns, brand, and seasonal strategies online.
- Drive new ideas and strategies to retain, grow and/or acquire new customers.
- Leading media partnerships and relationships, including media planning, asset delivery, creative development of advertising materials and post-campaign effectiveness.
- Developing and executing strategy for online, traffic driving, brand engagement and customer events.
- Coordinate with digital marketing to create and maintain existing and future B2C sales funnels.
- Driving current and new promotional initiatives, including traffic driving and brand building ideas.
- Ensuring all CRM, loyalty, social media, digital, and event strategies are integrated with the overall marketing strategy.
- You will need to coordinate the overall content calendar, including specific social media account calendars.
- This role will oversee all PR activities and influencer relationships.
- Responsible for the voice of the brand in a digital space, in alignment with the marketing direction and local product strategy.
- Participate and contribute in cross-functional strategy meetings.
- Represent and drive marketing objectives and strategies within the wider business strategies.
Who you are
- Must be highly commercially and able to work within a fast-paced, start-up environment.
- Proven success in brand management with strong leadership skills.
- Have a good understanding and experience of cross-marketing.
- Excellent knowledge of social and digital activities.
- Proven experience and ability to work with creative organisations.
- Ability to apply strategic thinking to all marketing mediums.
- Up to date with relevant market trends and consumer behaviour.
- Excellent oral and written communication skills.
- MBA not required, but is a bonus.
- Proven track record in managing budgets to target.
- Excellent leadership, collaboration, and influencing skills developed in a matrix environment.
- Proven track record of managing a team with strong people management skills.
- Highly flexible and adapts well to a rapidly changing environment.
- Ability to manage and direct multiple projects.
- Another language is not required, but appreciated.
- 8-10 years in marketing, agency experience not required, but is a plus.
- Industries of experience that can be considered a plus are: health, beauty, wellness, wellbeing, retail and luxury goods.
Benefits
- Highly engaged and passionate team.
- This role can be fully remote so you have the opportunity to work from home full time.
- Special product discounts.
- Be part of something bigger - we are making a change in people's lives.
- Purpose led.
- Daily access and interaction with leadership.
Head of Marketing employer: Hayo'u Method
Contact Detail:
Hayo'u Method Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the health, beauty, and wellness sectors. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove B2C sales. This will give you an edge when discussing your experience with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Hayo’u, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing and brand management. Consider taking online courses or attending workshops to enhance your skills and make yourself more attractive to employers.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for health, beauty, and wellness shine through. We want to see how your personal values align with our mission at Hayo’u, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in brand management and digital campaigns. We’re looking for someone who can hit the ground running, so connect your past roles to what we do here at StudySmarter.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to see why you’re the perfect fit for the Head of Marketing role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Hayo'u Method
✨Know Your Brand Inside Out
Before the interview, dive deep into Hayo’u's mission and values. Understand the Hayo’u Method and how it bridges ancient wisdom with modern living. This knowledge will not only impress but also help you articulate how your marketing strategies can align with their vision.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership approach and share examples of how you've successfully managed teams in the past. Highlight your ability to inspire creativity and drive results in a fast-paced environment.
✨Prepare for Strategy Discussions
Expect to talk about your experience with full-funnel marketing strategies and digital campaigns. Bring specific examples of successful campaigns you've led, focusing on metrics and outcomes. This will demonstrate your strategic thinking and ability to drive B2C sales.
✨Be Ready to Discuss Trends
Stay updated on current trends in health, beauty, and wellness. Be prepared to discuss how these trends can influence marketing strategies. Showing that you’re in tune with market dynamics will position you as a forward-thinking candidate who can adapt to changes.