At a Glance
- Tasks: Lead marketing strategies and optimise campaigns to drive growth for mental health support.
- Company: Join a mission-driven startup focused on accessible mental health solutions.
- Benefits: Flexible work environment, competitive salary, and the chance to make a real impact.
- Other info: Opportunity to shape new growth channels and contribute to meaningful change.
- Why this job: Be the key marketing player in a small team making a big difference.
- Qualifications: 5+ years in marketing with strong data analysis skills and channel experience.
The predicted salary is between 50000 - 65000 € per year.
About Spill: Spill's mission is to reduce unnecessary emotional pain by making high quality mental health support easily accessible. Our product is bought by businesses and their employees can book free therapy sessions (we recently delivered our 100,000th free session). We are bought by companies in industries ranging from tech and media to hospitality and construction. On the company itself, we operate with an intentionally small HQ team of 6 full-time employees. Our goals for the coming years are punchy - hopefully we aren’t waiting too long for our millionth free session - and we are really serious about achieving them.
What this role will do: Before explaining the specific responsibilities of this role, it’s worth stating that this role is going to have real responsibility. You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics.
Broadly, this role can be split out into two main areas of responsibility:
- Iterating on current channels: We have channels that are working for us and now, the work is to optimise, optimise, optimise. You’ll spend 50% of your time optimising how well our current channels are performing. You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity. Then, you’ll need to ship new variants of our assets and measure the performance improvements. This aspect of the role requires patience (to see the full effect of changes down the funnel), creativity (to try novel campaigns), and a good relationship with the truth (to ensure that we’re accountable to our numbers).
- Finding new channels: Historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation. However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets. You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data, and running manual experiments to find the most promising channels. Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill.
Your experience: We believe that this experience would stand you in good stead for the role:
- You have worked in a marketing role for 5+ years. This might have been in agencies or startups.
- You have hands-on experience across most of the major channels such as SEO, Ads, and affiliate.
- You are extremely data literate; you use data to drive the decisions you make.
Senior Marketing Manager in London employer: Haymarket
At Spill, we pride ourselves on being an exceptional employer dedicated to making mental health support accessible. Our small but dynamic team fosters a collaborative and innovative work culture, where every employee has the opportunity to make a significant impact. With a focus on personal and professional growth, we offer meaningful responsibilities and the chance to contribute to our ambitious goals, all while enjoying the benefits of working in a supportive environment that values creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially at Spill, so you can align your answers with what they care about.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our mission to make mental health support accessible.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Mental Health:When writing your application, let your enthusiasm for mental health support shine through. Spill is all about making therapy accessible, so share why this mission resonates with you and how you can contribute to it.
Highlight Relevant Experience:Make sure to showcase your marketing experience clearly. We want to see how your 5+ years in the field have prepared you for this role, especially your hands-on work with channels like SEO and Ads. Be specific about your achievements!
Be Data-Driven:Since we’re looking for someone who’s extremely data literate, don’t shy away from mentioning how you've used data to drive decisions in your previous roles. Share examples of how your analytical skills have led to successful campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Haymarket
✨Know Spill Inside Out
Before your interview, make sure you dive deep into Spill's mission and values. Understand how they aim to reduce emotional pain through accessible mental health support. Familiarise yourself with their current marketing strategies and think about how you can contribute to their goals.
✨Showcase Your Data Skills
Since the role requires a strong data literacy, be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Bring along metrics or case studies that demonstrate your ability to optimise campaigns and improve conversion rates.
✨Be Ready to Innovate
Spill is looking for someone who can find new growth channels. Think of creative ideas or past experiences where you successfully identified and tested new marketing avenues. Be ready to share your thought process on how you would approach finding new channels for Spill.
✨Prepare Questions About Collaboration
As you'll be coordinating with cross-functional teams, prepare insightful questions about how different departments work together at Spill. This shows your interest in collaboration and helps you understand how you can fit into their small but dynamic team.
