At a Glance
- Tasks: Create and coordinate engaging social media content for MG Motor UK across various platforms.
- Company: Join Haymarket, home to top automotive brands like What Car? and Autocar.
- Benefits: Hybrid working, creative environment, and opportunities for professional growth.
- Other info: Collaborate with a talented team and engage with a passionate automotive community.
- Why this job: Be part of a dynamic team shaping the future of automotive content.
- Qualifications: Creative mindset, strong copywriting skills, and experience with social media.
The predicted salary is between 29700 - 36300 £ per year.
Office Location - Twickenham
Hybrid Working - 3 days a week in the office / on-location
About the Job
At Haymarket, we’re home to some of the biggest and most loved consumer motoring brands in the UK, including What Car?, Autocar, and Classic & Sports Car. Our trusted, remarkable content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We are also home to Automotive Studio, a specialist creative agency crafting award-winning content, digital media, and marketing campaigns for the leading automotive brands. This role sits within Automotive Studio and focuses on creating and coordinating engaging social media content for MG Motor UK.
The Role
The Social Media Content Creator will develop engaging, social-first content for MG Motor UK across a range of digital and social media platforms. Combining creative thinking, copywriting, content planning, production and performance analysis, the role will create content that reflects the MG Motor UK brand, resonates with automotive audiences and supports agreed client objectives. Working closely with the Videographer, Project Manager and wider creative team, the Social Media Content Creator will help shape the content calendar, coordinate delivery and use audience insight to continuously improve content performance.
Key Responsibilities
- Content strategy and ideation: Develop original social media content ideas aligned with MG Motor UK’s brand objectives, tone of voice and automotive themes. Work collaboratively with the Videographer, Project Manager and wider creative team to turn ideas and client briefs into engaging social-first content. Build and maintain forward-looking content calendars and schedules, ensuring a consistent and varied flow of content. Consider the wider content strategy when planning individual posts, campaigns and ongoing content streams. Respond appropriately to emerging social media trends, automotive news, product launches and audience interests. Support the development of an engaged online community, applying appropriate customer service principles when creating or coordinating responses.
- Social media copywriting: Write clear, compelling and platform-appropriate copy for social media content, including captions, descriptions and video text. Adapt copy to reflect MG Motor UK’s agreed tone of voice and the requirements of each social media platform. Review copy for accuracy, clarity, consistency and compliance before publication. Work with creative and client stakeholders to incorporate feedback and secure the necessary approvals.
- Content creation and production: Create engaging visual and short-form video content for MG Motor UK’s social media channels. Operate a DSLR or similar camera system to capture high-quality visual content where required. Support content shoots and work professionally with clients, talent and production colleagues on set. Ensure content is appropriately formatted and optimised for platforms including YouTube, YouTube Shorts, Instagram, TikTok and Facebook. Maintain high standards of quality and brand consistency across all content.
- Project and content coordination: Act as a central point of coordination for MG Motor UK’s social media content, working with the Videographer, Project Manager, freelance editors, creators and other contributors. Maintain clear visibility of content status, deadlines, feedback and approvals. Coordinate multiple content streams and competing priorities to support timely delivery. Use social media management and scheduling platforms, including Brandwatch, to organise, schedule and monitor content. Maintain accurate content records and ensure final assets are stored and accessible.
- Performance analysis and optimisation: Monitor social media content performance using relevant platform and management tools. Review measures such as audience retention, engagement, click-through rates and video completion rates to understand content effectiveness. Use performance data and audience insight to inform future content ideas, formats and publishing approaches. Share clear performance observations and recommendations with internal and client stakeholders.
Key Relationships
The Social Media Content Creator will report to and work closely with the Social Media and Production Manager. The role will collaborate regularly with the Videographer, Project Manager and colleagues across Automotive Studio’s creative, production and social media teams to plan, create and deliver content for MG Motor UK. The Social Media Content Creator will also build effective working relationships with MG Motor UK stakeholders, freelance editors, external creators, on-screen talent and other production partners. Clear communication and professional conduct will be particularly important when working with clients and contributors during live shoots.
Social Media Content Creator, Automotive employer: Haymarket Media
Haymarket Media is an excellent employer that offers a dynamic work environment where you can thrive as a Delegate Sales Executive. With flexible working hours and 25 days of holiday, we prioritise work-life balance while providing ample opportunities for professional growth and upselling in a fast-paced setting. Join us in Twickenham to be part of a supportive culture that values your contributions and encourages your development.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Creator, Automotive
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social Media Content Creator, Automotive
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Haymarket Media.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Haymarket Media and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social Media Content Creator, Automotive at Haymarket Media.
How to prepare for a job interview at Haymarket Media
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Haymarket Media.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Haymarket Media. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Haymarket Media.
